FAQs about DCX

These are some of the Frequently Asked Questions about Digital Customer Experience that I have come across in my experience. I hope these are helpful in getting you started on your DCX journey. What are the key strategic business drivers behind the Digital Customer Experience program? Based on our experience working with Fortune 500 enterprises…

Continue reading

Maximise Operational ROI with Digital Customer Experience

Blueocean Market Intelligence’s dynamic duo Sushant Ajmani, VP-Consulting, and Joseph Sursock, SVP-Sales, Europe, will be speaking at Unleashing Digital Customer Experience at Amsterdam on 18th May Behind the scenes inside most organizations, Digital Customer Experience is like a giant amorphous entity with incongruous parts and appendages, somehow plodding on through an avalanche of diverse data,…

Continue reading

DCX Webinar: Things We Spoke About

Webinar: Massive Operating Efficiencies of the Digital Customer Experience. Date: February 8, 2018. Sushant Ajmani, Vice President, Solutions and Consulting at Blueocean Market intelligence shared his views on how organizations can exceed rising consumer expectations through the Digital Customer Experience (DCX). OVERVIEW: A confluence of digital and data capabilities is driving transformation across leading global…

Continue reading

6 Ways to Raise Your Profits during Off-Peak Season

It’s that time of the year when shoppers are out doing other things and there’s not much for you to do. Think again. In the digital age, there is no off-peak season. Rich and valuable data on consumer and competitor activity is continually being generated and businesses only need to watch and listen to make…

Continue reading

Threat Intelligence: Immunizing the Organization against Cybercrime

Cyber attacks on organizational systems are growing at an alarming rate across the globe, sharply increasing the total cost of global data breaches. Ransomware, phishing emails, and DDoS attacks are some of the major cyber security threats faced by companies around the world. The US, UK, and China are countries most prone to cyber attacks…

Continue reading

Influencer Marketing: Getting Inside the Consumer’s Head

It’s only been 28 years since Tim Berners-Lee gave ‘World Wide Web’ to the World. But in this little duration, the internet has already become an integral part of everyday life for most of the world’s population resulting in penetration of social media in everyone’s life. Till now Marketing Mix for determining product strategy and…

Continue reading

Back to School Sales 2017 – Another Black Friday for Retailers!

It’s back to school season 2017! The second largest spending holiday which excites children and parents alike is here and is expected to be bigger than ever. If you are running behind in launching your back-to-school promotions, it is nothing to worry about. As per the National Retail Federation, parents strategically wait until the last…

Continue reading

Blueocean’s Approach to Segmentation

Blueocean takes a very comprehensive and structured approach when it comes to identifying, defining, and profiling segments within a product category. While most companies focus their approaches to segmentation on lifestyle/psychographic variables and needs, Blueocean’s approach is multidimensional and integrating. Fundamentally we believe that purchase decisions within a category are based on a multidimensional gestalt…

Continue reading