Featured

Jayachandran Ramachandran |

ChatGPT: The Rise of Conversational Search

ChatGPT, a chatbot developed by OpenAI, has been causing quite ...

Imran Saeed |

Revenue Growth Management: Leveraging it Right to Manage Inflationary, Pandemic Environments

The COVID pandemic along with the subsequent international lockdown was ...

Rakesh Chaudhary |

Accelerating Supply Chain Digitization with Intelligent Prioritization

With inputs from Manuel A. Casas and Swapnil Khairnar Organizations ...

Imran Saeed |

Holistic Enterprise Planning for CPG Companies

Imran Saeed |

Marketing Mix Modeling: The Cornerstone for CPG Success

Devendra Desai |

Analytics Center of Excellence: Developing A Data-Driven Culture Through Collaboration

Responsible AI Best Practices banner
Jayachandran Ramachandran |

Responsible AI Practices are the Need of the Hour in a Hyper-Generative AI World

Jayachandran Ramachandran |

Causal Learning – The Next Frontier in the Advancement of AI

Kiran Nandavarapu |

A Comprehensive Guide to Competitive Intelligence

Ajith Sankaran |

The Rise of the 3rd Force in Retail: Social Commerce

Admin |

Supply Chain Connected Intelligence: Navigating Challenges and Creating Value

Admin |

Customer Needs Analysis: Identify Opportunities from Unmet Customer Needs

Admin |

Step-By-Step Guide for Conducting Competitive Landscape Analysis

Admin |

Understanding and Addressing Customer’s Pain Points

customer-journey-analytics
Smriti Misra |

Customer Journey Analytics for Successful Ecommerce

Admin |

Advanced Analytics: Deriving Actionable Insights from Cross-Channel Data

Admin |

Prescriptive Analytics – Enabling Precision in Decisions for a Favorable Future

Admin |

Customer Profiling: Different Types, Advantages, and Steps to Follow

Admin |

Modernization of Insights: Challenges and Right Approach

Admin |

AI for Predictive Analytics: Use Cases and Benefits

Admin |

Customer Behavior Analysis – Influencing Business Decisions and Outcomes

Admin |

Data and Analytics Trends for 2023 You Need to Know About

Admin |

Consumer Insights: Types and Use Cases for Impactful Brand Decisions

Admin |

Insider’s Guide to Market Opportunity Analysis

Admin |

Consumer Perceptions: Gaining a Competitive Edge with Customer Data

Admin |

Marketing Mix Modeling 101: What, Why, and How to Navigate

Admin |

Smart Data Discovery – The Future of Analytics and Business Intelligence

Admin |

Analytics Maturity Model: The Journey toward Analytics Excellence

Admin |

How Reporting and Analytics Differ on the Journey from Data to Business Value

Admin |

Big Data Analytics for Banks and Financial Institutions

Admin |

Understanding the Purpose, Importance, and Risks of Data Democratization

Admin |

Transforming Operations with Cloud-Based Business Intelligence

Jayachandran Ramachandran |

The Roadmap for AI Technologies to Remain Relevant and be Mainstream

How about Analysts start doing
Admin |

Automated Data Analysis 101

Admin |

Augmented Analytics: Reshaping Data and Analytics

Admin |

Implementing Customer Segmentation Analysis for Better Understanding Your Customers and Your Business

Admin |

Brand Tracking – Analyzing Digital Data and Building a Better Brand

Admin |

Brand Analytics for Superior Brand Building

Admin |

Harnessing Big Data through Analytics Consulting

Admin |

What is Analytics Outsourcing and How can it Benefit your Business?

Jayachandran Ramachandran |

Data-centric AI, the road less traveled

Archit Aroskar |

Making ‘Market & Competition Sensing’ Smarter with AI

Debanuj Chakraborti |

Why Knowledge Management and Intuitive Search Are Essential to a Great Competitive Intelligence Solution

Kiran Nandavarapu |

The Growing Need for Agile, Collaborative, and Impactful Market & Competitive Intelligence

Sidharth Sivasailam |

Course5 Discovery Recognized in the 2021 Gartner® Market Guide for Augmented Tools

Admin |

How to Measure Brand Equity – Understanding and Elevating your Brand

Admin |

Understanding Customer Experience Analytics and How it can Benefit your Brand

Admin |

Leveraging Omnichannel Analytics to Optimize Customer Journey

Admin |

What is Social Media Intelligence and Why Does it Matter?

Admin |

Course5 Intelligence’s SVP of Analytics and Insights, Ajith Sankaran, becomes a Member of the Forbes Business Council

David McBride |

Cookieless Analytics is an Ultra-Marathon (Not a Sprint)

supply-chain-optimization
Sushant Ajmani |

Ecommerce Supply Chain Optimization in the Current Crisis

David McBride |

Course5 Intelligence Recognized as a ‘Strong Performer’ in The Forrester Wave™: Customer Analytics Service Providers, Q3 2021 Report

Moyan Mei |

Persia, a Context-aware Intelligent Search Engine for the Enterprise

Prachi Gupta |

Protecting Brand Identity in E-commerce

David McBride |

Reflections on Course5’s ‘Scaling the Human-AI Enterprise’ Conference

Admin |

Estimating Market Spend ROI: Why It’s Important and How to Do It

Prachi Gupta |

How to Optimize Your Brand Experience for Ecommerce

Priyanka Mohanty |

Waterless Products: The Growing Trend in Beauty Products

Jayachandran Ramachandran |

Bridging the Human-AI Gap with Behavioral Economics and Brain-Machine Interface Analysis

Admin |

Personalization vs. Privacy: Is Your Tailored Experience Scaring Customers?

Sushant Ajmani |

How can Enterprises Succeed with Self-Service Analytics?

Admin |

Retargeting Your Audience: When, Why, and How to Do It

Admin |

Ownership vs Subscription: Which is better for Customer Experience?

Prachi Gupta |

How to Scale eCommerce Using Data

Vineeth Thomas |

WhatsApp’s Privacy Update Fiasco and Implications for Marketers and Privacy Professionals

Kiran BS |

The Fast-Growing Gaming Industry is Creating New Opportunities across the Value Chain

Manish Kotwani |

It’s EX [Employee Experience] that Makes a Brand Exemplary

Purchase Rationalization on Social Media
Shruti Mohan |

Post-Purchase Rationalization on Social Media and its Implications for Marketers

The Future of Customer Experience (CX) is Integrated Experience (IX)
Anees Merchant |

The Future of Customer Experience (CX) is Integrated Experience (IX)

Sushant Ajmani |

How is the Data & Analytics Ecosystem Changing?

Augmented Analytics to optimize your Logistics
Sushant Ajmani |

Optimize your Logistics Network with Augmented Analytics

Sunder Balakrishnan |

Smarter Inventory Management

Sushant Ajmani |

Lead-Time Optimization in the Current VUCA Environment

David McBride |

The Role of Antifragility in Marketing

Sushant Ajmani |

Demand Sensing: The Smart Way to Manage Demand Volatility in the Current Crisis

Anil Damodaran |

Understanding the Digital Ad Ecosystem: An Introduction

Suman Hiremath |

Combating Model Drift: Impact of Covid-19 on Predictive Modeling

Anshul Singh |

Tapping the e-Commerce Opportunity with Applied AI During and Beyond COVID-19

Kiran BS |

Market and Competitive Intelligence War Room Strategy to Tackle Pandemic-triggered Scenarios

Segmentation Excellence
David McBride |

Segmentation Excellence Now that Everything Has Changed

Marketplace Optimization for CPG Brands
Anees Merchant |

A Guide to Marketplace Optimization for CPG Brands

scenario_planning_blog_post_banner
David McBride |

Scenario Planning for Analytics: Charting Pandemic Outcomes

driving-adoption
Sushant Ajmani |

Drive Adoption of Data Stories through Personalization & Multi-Modal Consumption Mediums

disruption-in-transportation
Sushant Ajmani |

How Transportation and Logistics are getting Disrupted and Redefined

impact-of-covid-19
Silky Rout |

Impact of Covid-19 on Media and Entertainment in India

scalable-and-effective-data-literacy-program
Sushant Ajmani |

Novel Approaches for a Scalable and Effective Data Literacy Program

pandemic-is-changing-consumer-preferences
Anees Merchant |

5 Critical Ways the Pandemic is Changing Consumer Preferences

The_Elusive_Art_of_Analytics_Goal_setting
Smriti Misra |

Analytics Roadmap: The Elusive Art of Analytics Goal-setting

The_Art_and_Science_of_Data_Storytelling
Sushant Ajmani |

The Art and Science of Data Storytelling

Four_Mistakes_in_the_Life_of_an_Analytics_Project
Smriti Misra |

Four Mistakes in the Life of an Analytics Project

Automated_Machine_Learning_AutoML_Breakthrough_Technology_to_Accelerate_Machine_Learning_Outcomes
Ganesh GJ |

Automated Machine Learning (AutoML): Breakthrough Technology to Accelerate Machine Learning Outcomes

Resilience_Responsiveness_and_Re-configurability_are_the_New_Normal
Sushant Ajmani |

Resilience, Responsiveness and Re-configurability are the New Normal

Innovation_in_Analytics_Part1_Belief
David McBride |

Innovation in Analytics: Part 1 – Belief

Devendra Desai |

Creating a High-Performing Analytics Team

The_Secret_Sauce_to_Making_a_Smart_Digital_Marketer_Driving_digital_martech_initiatives_effectively
Smriti Misra |

The Secret Sauce to Making a Smart Digital Marketer: Driving digital martech initiatives effectively

Reimagining Innovation in the Age of Exponential Technologies
Tamal Chowdhury |

Reimagining Innovation in the Age of Exponential Technologies

Applications of AI in Marketing and Customer Experience Management
Mohanbir Sawhney |

Applications of AI in Marketing and Customer Experience Management

Will Light Fidelity (Li-Fi) Disrupt the Digital Communications Industry
Kiran Nandavarapu |

Will Light Fidelity (Li-Fi) Disrupt the Digital Communications Industry?

Poonam Dave |

Accelerated Speed-to-Market: How AI is Changing Market Research

How Augmented Analytics
Smriti Misra |

How Augmented Analytics is Disrupting the BI Ecosystem

Eliminating Barriers to an Insight
Bhaskar Dey |

Business Intelligence Best Practices: Eliminating Barriers to Insight-Driven Industries

Nanotechnology
Kiran Nandavarapu |

Nanotechnology: A Technology Boon for Consumers

Digital Customer Experience Takeaways
Joseph Sursock |

Digital Customer Experience Takeaways from an Old Church Site in Amsterdam

Cloud Compete Insights
Kiran Nandavarapu |

Cloud Compete Insights: An Overview

Enterprise Voice Assistant
Kiran Nandavarapu |

Enterprise Voice Assistant – A Requisite for the Future

The-future-of-business-intelligence
Admin |

The future of business intelligence: It is about interaction rather than visuals

FAQs about DCX
Sushant Ajmani |

FAQs about DCX

6 Ways to Raise Your Profits
Saurabh Ajmera |

6 Ways to Raise Your Profits during Off-Peak Season

Back to School Sales
Nishchay Mathur |

Back to School Sales 2017 – Another Black Friday for Retailers!

blueocean_approach_segmentation
Zabi Ulla S |

Blueocean’s Approach to Segmentation

Gaining-Competitive-Insights
Kiran Nandavarapu |

Gaining Competitive Insights Through Customer Feedback Analysis

Customer-Segmentation-and-Digital
Tanvi Goila |

Digital Customer Segmentation and Personas: Tip of the iceberg

What-Product-Categories
Nirupashri Govindarajan |

What Product Categories will make the Christmas event special for your customers?

Do-You-Have-Your-Black-Friday
Sushant Ajmani |

Do You Have Your Black Friday Product Recommendations Ready, or Still Hunting? Personalizing the Shopper Experience This Holiday Season

Application-of-Derivatives
Tuhin Chattopadhyay |

Application of Derivatives to Nonlinear Programming for Prescriptive Analytics

Self-service Analytics
Anees Merchant |

Self-service Analytics: The need for a cultural change

Adobe Analytics
Bhaskar Dey |

Adobe Analytics: Best Practices for Implementation

Best Practices of Tag Management Systems
Bhaskar Dey |

Best Practices of Tag Management Systems: How to Become Power User

Quantifying Customer Perceptions
Swaroop Johnson |

Quantifying Customer Perceptions From Customer Reviews to Enable Strategic Problem Solving

Digital Data Classification
Anees Merchant |

Digital Data Classification: Top Five Mistakes to Avoid

The Data-Driven Organization
Admin |

The Data-Driven Organization: Successfully Integrating Analytics into the Organizational Framework

Using Advanced Clustering Techniques
Swaroop Johnson |

Cluster Analysis in Marketing – Using Predictive Power of Clustering for better ROMI

Data Lakes The new enabler of
Swaroop Johnson |

Data Lakes: The new enabler of scalability in cross channel analytics

Utilizing Cutting-Edge Unstructured Data
Shreya Sharma |

Utilizing Cutting-Edge Unstructured Data Analytics to Solve Today’s Business Challenges

The-Role-of-Patents
Vijay Kumar S L |

The Role of Patents in the eCommerce Industry

The-Next-Generation-Consumer
Anil Damodaran |

The Next Generation Consumer – Gen Z – and the Impact on Brand Marketing

Venkatesh Srinivasa |

Samsung’s Line Filling Strategy

Why is measuring social media
Arun V Sarma |

Why is Measuring Social Media Effectiveness Very Important?

Social-Consumer-Segmentation
Aayantika Choudhury |

Social Consumer Segmentation- It’s Power and Impact on Future Strategies

How-different-are-Social-Media-metrics
Jithesh Rajendran |

How Different are Social Media Metrics for B2B and B2C Companies?