Customer Analytics

Delight, monetize, and retain your customers with tailored experiences via Course5’s Customer Analytics

The Customer Analytics Landscape

When it comes to customers, one size does not fit all. Your ability to retain and reward your best customers depends on how well you know them, and how much they trust you. Segment and personalize content and experiences to show you are worthy of their trust. Acquire customers based on modeled profitability. Retain them with customer-specific lift analysis that targets and retains high-value customers.

How Course5’s Customer Analytics Solutions Help

Course5 makes it easy to improve customer relationships by using data to predict and personalize

Service Level Optimization

A unique Customer Experience Analytics approach that blends qualitative and quantitative – customer satisfaction combined with customer behavior

Assess and act on the factors that lead to retention through Key Drivers Analysis (KDA), Network Graphs and Propensity Modeling

Subscription analysis to increase retention through journey analytics and cohort monitoring

Next Best Step: An AI-based personalization solution to bring flexibility and learning to cross-sell, upsell and make product recommendations

See how you can go from customer analytics to business impact

Purpose-driven Solutions for Every Situation

A combination of solutions to assess, predict and recommend for improved customer experiences

Customer Experience Analytics

Earn customers’ loyalty and enhance their experience at every touchpoint. Analyze and orchestrate journeys. Leverage Course5’s out-of- box NLP engine to mine unstructured data. Increase NPS by identifying the factors that matter most to customers.

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Customer Retention & Risk Modelling

Leverage real-time lift models that highlight the actions marketers can take to improve customer retention where there is high propensity to churn. Segment subscription customers into cohorts. Measure retention decay curves to discover what campaigns and experiences lead to retention.

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Customer Retention & Risk Modelling

Leverage real-time lift models that highlight the actions marketers can take to improve customer retention where there is high propensity to churn. Segment subscription customers into cohorts. Measure retention decay curves to discover what campaigns and experiences lead to retention.

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Segmentation and Personalization

Different customers have different needs. Course5’s Machine Learning (ML)-based clustering framework delivers relevant and actionable segments. And our AI-driven Personalization solution, Next Best Step, drives a learning, evolving, and cost-optimized experience across all channels.

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Customer Data Platform (CDP)

Customer data is an asset of significant value – an asset that is often untapped by all but the most savvy enterprises. Customer data platforms are databases that create and standardize single customer views for use by marketing systems to connect with and engage customers. Course5 helps you unlock the value of your customer data with our Customer Data Platform (CDP) solution.

Service Level Optimization
Service Level Optimization

Customer Data Platform (CDP)

Customer data is an asset of significant value – an asset that is often untapped by all but the most savvy enterprises. Customer data platforms are databases that create and standardize single customer views for use by marketing systems to connect with and engage customers. Course5 helps you unlock the value of your customer data with our Customer Data Platform (CDP) solution.

Next Steps

Get Started with Customer Analytics

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