Business Challenges

Visibility of Customer Experience across journeys

Brands have access to cross-platform customer data, but stitching that data together for a full view of the customer experience requires expertise and focus – two qualities that are hard to come by.

Brands lack the metrics to measure and improve customer interactions across channels

The path to optimization begins with a baseline of current behavior. Companies need the right measurement to chart an optimal course for the future.

Reducing churn and increasing Customer Lifetime Value

Marketers and analysts know they need to use data to foster loyalty with customers, but often need help in translating these ambitions into tangible results.


Comprehensive API library to enable orchestration of data sets

Out-of-box NLP engine to mine unstructured data

Proprietary ontology framework that enhances our NLP engine

Machine Learning-enabled Key Driver Model to measure the strength of factors contributing to a result

Ready-to-deploy visual maps providing a complete view of the customer experience

Helped one of the world’s largest retailers identify key CX drivers, resulting an NPS increase and reduction in customer attrition

Helped a large technology company increase NPS and revenue

Provided a large utility company with a real-time key driver model to enable effective decisions. This resulted in significant improvement in NPS.

Business Impact

Improved customer engagement and customer experience

Maximized ROI from Enterprise Feedback Management programs

Increased share of true customer advocates who will remain loyal, enhancing life time value

Do you think it could help? Happy to tell you how.