• How do we eliminate multiple handshakes to accelerate our speed to insights?
  • How do we allow researchers to focus their energy where they can provide the most value, reducing time spent on manual, repetitive tasks?
  • What is the optimal price-quality mix we can obtain with a global panel reach?
  • How do we leverage AI to drive operational speed and efficiency?

Trusted client partner for over 21 years with end-to-end capabilities, working as an extended client team, eliminating multiple handshakes

Panel-agnostic approach that ensures optimal mix of price and quality; global reach with access to niche & hard-to-reach audiences using multiple methodologies: Online, F2F, CATI

Proprietary AI and technology adoption driving improvement in operational efficiency over time; deployment of the right technology for your business with AI accelerators to increase speed and efficiency

Custom Solutions & Ancillary Research Services with Applied Analytics and Market Intelligence teams to support extended data analytics and insights services; consultative & experienced research partners to solve specific business problems

Our Solutions

End-to-End Research Operations

Our robust operational team’s expertise areas span survey programming, data tabulation, analytics, coding, and reporting to deliver exceptional, high-quality outcomes thoroughly and cost-effectively.

Global Data Collection

Our project management and data validation capabilities, combined with strong partner networks and access to the best field vendors, allow us to rapidly deliver relevant, high-quality data from multiple geographies.

Analytics and Reporting

Our unique interdisciplinary approach and cross-industry learning help us drive the right outcomes for your business objectives. Our team of statisticians, data scientists, and researchers are equipped to deploy a variety of solutions and methodologies, ranging from traditional MR analysis (e.g. Regression, K-mean clusters) to more advanced and sophisticated machine learning-based techniques (e.g. Random Forest, SVM).

Custom Solutions

Not all business problems are the same. Some situations call for bespoke solutions. Our team is specialized in developing tailored solutions in the form of high-end automations to customize platforms using the latest technologies to support your evolving business needs.

GenAI-based USE CASES

  • Content Generation for Marketing, Sales, and Website
    Craft tailored content that perfectly aligns with your customers’ unique needs and environments using finetuned Large Language Models (LLMs). Ensure your content resonates with the target audience, driving engagement and maximizing outcomes from marketing efforts.

  • Advanced Customer Chat
    Help your customers express their problems either through Text or Voice. Break down complex processes and provide answers in a simple and user-friendly way.
    Raise the efficiency of Customer Center Operations by equipping agents with a chatbot equipped with an adequate Knowledge Base (FAQ System).

  • Knowledge Repository Search
    Maximize the value derived from internal organizational data and external data to address crucial business inquiries. Optimize utilization of available data sources to make informed, data-driven decisions that have a positive impact on the business.
    Provide users with concise, relevant content and insights. Additionally, enhance user experience by enabling text-based or voice-based search through an interactive interface called “Avatar.”

  • Customer Insights from User Reviews/Feedback – using TXTSense
    Identify and analyze the key reasons for customer satisfaction/dissatisfaction based on user feedback/reviews. Get focused insights by product or product category. Get highly accurate insights based on key topic analysis, subtopics, and sentiment analysis using AI models.
    Reduce time taken to analyze data and quickly delve into deeper insights around a key topic using sub-topic extraction.

  • Multi-dimensional Search and Knowledge Extraction – using SuperSearch
    Provide enterprise users with comprehensive insights based on the organization’s internal knowledge sources which may be siloed and spread across many repositories within the organization. Get insights from structured and unstructured data sources with contextual search results, with a content summary, key topics, and visual insights.
    Redefine the way your enterprise users search and consume content for decision-making with Conversational access to insights.

  • Automated Insights from Business KPI-focused Data Sets – using Course5 Discovery
    Automate data aggregation and insights for a range of purposes, from Customer Service and Customer Satisfaction improvement to CXO-level decision-making, with Augmented Analytics platform, Course5 Discovery, powered by Generative AI. Reduce time-to-insights for various business functions with improved quality of insights. Scale adoption of analytics and insights with contextualized insights accessible in conversational modes.