Research Operations Ver. X.0: Using AI to Make the Shift

Research Operations Ver. X.0: Using AI to Make the Shift

The trend that is likely to have the greatest impact for MR and Insights departments is the application of AI and automation at critical pain-points across the MR operations value chain. We know from data over the last decade that the market research industry has been experiencing flat growth rate and has been relatively less agile in terms of adapting to fast-changing business requirements.

Industry :