Organizations have been investing in Analytics and Business Intelligence (BI) for many years now. However, a common problem they are facing is that they are still trying to solve business problems on an ad-hoc basis. For instance, when a senior executive asks his BI analyst the reason behind the d...

Imagine a world where light connects us to the internet. Lights that illuminate our offices, homes, cars and streets, are also connecting us to data and powering our growing demand for connectivity through Li-Fi (Light Fidelity) technology....

Digital advertising is booming through targeted advertisements. Currently, Google, Facebook, and Alibaba are the leading digital ad space sellers. Owing to the immense growth of digital advertising, one of the leading e-commerce giant - Amazon is focusing on making inroads in this space by leveragin...

Nanotechnology deals with dimensions and tolerances of less than 100 nm, especially the manipulation of individual atoms and molecules. It helps to manufacture lighter, stronger, cleaner, less expensive and more precise products....

Rising health concerns, environmental risks and pandemic stress are no longer distant nightmares. They are all around us, all over us and are consuming us. In the light of this, every urban dweller is craving better health, cleaner air, a simpler, stress-free life, and is looking to do his bit to ch...

Cloud computing platforms and applications are proliferating across enterprises today, serving as the IT infrastructure backbone and driving new digital businesses. The basic needs of an IT customer have transformed from just having servers and storage, to Serverless Computing and Blockchain....

A thought leads to an action. When the brain thinks, its neurons guide and control the actions and functions of the body. BCI (Brain-Computer Interface) technology has turned science fiction into reality and defies the usual way people and technologies communicate. As per market studies from KBV R...

The rapid progress in natural language processing has led to the development of tools that can understand human speech and can respond at a high levels of accuracy and relevance. As a result, voice assistant in enterprises is emerging as an essential way of interacting with its employees and custome...

Deep Learning has huge implications for enterprise business applications that remain largely unexplored. This paper identifies four areas of impact – Data Pre-Processing, Disaster Recovery, Application Software Delivery, and Change Management....

The trend that is likely to have the greatest impact for MR and Insights departments is the application of AI and automation at critical pain-points across the MR operations value chain. We know from data over the last decade that the market research industry has been experiencing flat growth rate...

Between macro strategies for segmentation and individual-level personalization, lies a huge area of opportunity for businesses to create live, shifting micro-segments of consumers based on their immediate or recent behavioral characteristics. And the source of data for these micro-segments is not ne...

As digital media data analytics and allied digital cognitive capabilities evolve, brand tracking goes live - straight from the consumer's consciousness. Social data, combined with Web Analytics data and customer data available to an organization, provides compelling snapshot of consumer opinion, exp...

Smart Dust technology produces motes for commercial and military use and helps in developing world-class remote premises surveillance technology, these tiny machines equipped with sensors are now becoming a reality....

In today’s cyber landscape, new and sophisticated threats continue to emerge on a daily basis across multiple platforms & technologies. Cyber criminals pose different types of threats to organizations across various sectors and geographies, driven by a host of socio, economic and political motivat...

Product offering has no less part to play in building market share, brand image and the very much sought after, customer loyalty. A product is nothing but collection of multiple attributes to serve the functional, emotional and aspirational needs of users....

Technology has seen plenty of advancements over the decades, with cars nowadays being equipped with several sensors such as LIDAR, cameras, radars and more, with different technologies being adopted in the car...

Quantum computing is the area of study focused on developing computer technology based on the principles of quantum theory, which explains the nature and behavior of energy and matter on the quantum (atomic and subatomic) level...

AWS and Salesforce have entered into a strong partnership deal, to fulfill some of the gaps in their businesses. The likely acquisition of Salesforce by AWS is expected to extend their long standing relationship, thereby deriving further synergies and benefits...

New product introductions and marketing for existing products would have been a cakewalk if you had known about your competitor's plans, However, since, it is unlikely that they would share this information with you, it is imperative ...

(HPC) encompasses advanced computation over parallel processing, enabling faster execution of highly compute intensive tasks. HPC systems can range from a desktop computer with an accelerator ...

Data is growing in volume, speed and in types. This is creating challenges for storing data and using it when required. To overcome this challenge, organizations are embarking on data lake journeys. ...

Offshore outsourcing of market research operations has become an accepted way of doing business. A number of statistics support the fact that market research operations are being outsourced to specialist companies around the globe. Almost all large research companies and many mid-size to smaller mar...