Year-on-year increase in return on digital investment and increase in sales volume through Marketing Mix Optimization
Increase in traffic and improved search ranking through Search Analytics
Time-savings across global reporting platforms with reduction in time to insights
Reduction in Out-of-Stock via early detection of anomalies at the warehouse level
Lift in ecommerce sales through a 360-degree view of ecommerce data
Lift in adoption of decision tools via augmented analytics in Ecommerce and Supply Chain
Determine growth drivers and optimize marketing spend for higher returns by brand, category, portfolio, and market. Use a holistic marketing mix optimization exercise to maximize growth.
Expand margin without losing market share by determining optimal price promotions across SKUs and portfolios. Set up the right price incentive curves and intelligent trade promotion calendars to deliver revenue and margin maximization across the portfolio.
Develop a deeper understanding of consumer needs, attitudes, behavior, and brand affinity through advanced primary market research. Identify latent needs and white space opportunities for innovations to capitalize on rapidly changing market and consumer dynamics.
Build an end-to-end digital ecosystem of data, insights, platforms and technology to drive engaging digital consumer journeys that drive conversion.
Obtain timely and actionable intelligence on retail competitors with a 360-degree approach to data convergence. Consider disparate data sources at the click of a button. Drive enterprise-wide adoption of competitive insights with guided navigation and intuitive visualizations supported by automation and applied AI-based accelerators.
Obtain a true read on consumer attitudes and sentiments. Use a multi-disciplinary approach to identify growth hacks, strengthen engagement strategies, and drive product innovations. Augment strategic decisions in real-time based on market response.
Drive end-to-end operational efficiencies by setting up control towers for anomaly detection, forecasting, and leveraging early warning signals to improve near real-time decision-making.
Accelerate your analytics deployment, consumption, and adoption with pre-built accelerators and modules. Implement AI at scale using augmented analytics, Natural Language Processing (NLP), intelligent automation and cloud transformation programs across functions, including Marketing, Sales, Consumer, Digital, Commerce, and Supply Chain.
Marketing Mix Optimization
An integrated AI-based marketing mix modeling platform to quantify and recommend marketing spend allocation across online and offline channels, simulate winning scenarios, and stress test Annual Operating Plans (AOPs) across brands, categories, and markets. Learn more
An AI-driven platform for real-time competitive intelligence that provides brands with Digital Shelf and Brand Experience insights for ecommerce success and Market and Competition Sensing to drive innovation and top-line business growth. Learn more
An augmented analytics platform, powered by Natural Language Processing (NLP), to drive last-mile insights adoption and consumption across business functions, including Supply Chain, Ecommerce, Marketing, Sales, and Insights. Learn more
An AI-based platform to grow share-of-wallet by enabling sales teams with customized action plans encompassing insights on what, why, where, how, and when to sell.
Next Best Step
An AI and machine learning-based platform to deliver consumer experience through personalization across digital assets, augmenting the consumer journey from acquisition to engagement and retention. Learn more
Course5 Optimizer Suite
An AI and machine learning-based research operations platform to drive faster, better consumer/shopper insights. Learn more