Organizations today need to keep pace with changing market and competitive scenarios. Reaction time is often just hours or days as markets get more complex and competition more aggressive. In this context, continuously updated and well-rounded market and competitive intelligence is essential for driving impactful business decisions. The main challenge is to be able to tap the vast and diverse data from syndicated, digital, social, and behavioral data sources to generate timely business insights.
Leveraging advanced analytics and AI technologies to assimilate large data and information sets to get integrated market and competitive insights at high speeds is key to business growth in current times.
Improved decision-making through deeper insights using our 360-degree approach for leveraging multiple data sources
Automation and applied AI-based solutions and accelerators that ensure high speed to insights
Long-term business value through ongoing market tracking and real-time updates
Significantly higher ROI from investments already made on market intelligence and competitive intelligence resources
Our competitive intelligence platform leverages AI and machine learning for quick mining and integration of data from multiple data sources (including ecommerce data, market research data, syndicated data and social media data) to provide real-time insights at scale for both strategic and operational competitive intelligence. The insights can be personalized, with enhanced collaboration capabilities that ensure that actions can be driven and tracked from the same platform.
Course5’s Market Opportunity Analysis solution goes beyond market sizing and forecasting to provide a true 360-degree view of the market and competitive landscape, with well-triangulated insights and recommendations on how to tap new opportunities.
A suite of focused solutions, including battle cards, product tear-downs, competitor strategy analysis and target customer analysis, provide crisp and customized data and insights to help sales teams succeed with the power of insights at their fingertips.