Market and Competitive Intelligence

Bring in competitive advantage to take actions in days/weeks instead of months and advance on your customer, market, and product strategies

Enabled a Technology giant to gain #1 spot in market share

 

Business Challenges

 

Rapidly changing competitive landscape

The pace of competition is accelerating. Companies have only hours or days to respond to competitive threats. Markets are increasingly complex and new competitors emerge from unexpected quarters.

Generating insights from novel data sources

While having more sources of customer insights such as digital, social, and analytics is a boon to the task of understanding customers, this complexity also makes insight generation all the more challenging. Traditional methods take too much time and too many resources.

Accessing and communicating Market Intelligence/Competitive Intelligence

Insights need to be delivered with impact and be readily available to all stakeholders. Presentation decks and emails are no longer sufficient for effectively sharing insights.

Capabilities

360 degree approach, integrating multiple data resources for a well triangulated view of the customer, competition, and market; team of analysts with deep domain expertise in key industry verticals

Proprietary technology platforms that leverage AI and Machine Learning for quick mining and information synthesis across multiple data sources, including social media intelligence and primary market research data.

Powerful data visualization that enables easy distribution and assimilation of insights; our ‘Discovery’ platform built on advanced AI technologies further enhances smart data discovery

Enabled a top 3 global cloud vendor to generate insights 35% faster through a dedicated Insights team, leveraging automation and deep industry expertise

Helped a top 5 global internet company identify new revenue opportunities by providing options in markets with very poor internet connectivity

Drove a 20% increase in sales from media buyers for a top 5 global media company through crisp and actionable sales intelligence

Do you think it could help? Happy to tell you how.

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