Business Challenges
Rapidly changing competitive landscape
The pace of competition is accelerating. Companies have only hours or days to respond to competitive threats. Markets are increasingly complex and new competitors emerge from unexpected quarters.
Generating insights from novel data sources
While having more sources of customer insights such as digital, social, and analytics is a boon to the task of understanding customers, this complexity also makes insight generation all the more challenging. Traditional methods take too much time and too many resources.
Accessing and communicating Market Intelligence/Competitive Intelligence
Insights need to be delivered with impact and be readily available to all stakeholders. Presentation decks and emails are no longer sufficient for effectively sharing insights.
Capabilities
360 degree approach, integrating multiple data resources for a well triangulated view of the customer, competition, and market; team of analysts with deep domain expertise in key industry verticals
Proprietary technology platforms that leverage AI and Machine Learning for quick mining and information synthesis across multiple data sources, including social media intelligence and primary market research data.
Powerful data visualization that enables easy distribution and assimilation of insights; our ‘Discovery’ platform built on advanced AI technologies further enhances smart data discovery
Enabled a top 3 global cloud vendor to generate insights 35% faster through a dedicated Insights team, leveraging automation and deep industry expertise
Helped a top 5 global internet company identify new revenue opportunities by providing options in markets with very poor internet connectivity
Drove a 20% increase in sales from media buyers for a top 5 global media company through crisp and actionable sales intelligence
