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How can we measure and retain our high-value customers? -
What are the early warning signs that a subscriber is about to churn?
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How do we efficiently acquire and retain an audience?
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How can we increase authentication rates on our digital properties?
Lift in revenue from geo-optimization of Google Search ad spend
Increase in ad click-through rate from personalized messages
Increase in engagement from video content recommendations
Expedited decision-making by creating reliable data warehouse for Nielsen data
Our Solutions
Digital Engineering – to establish a sound foundation
We take a ‘measure twice, cut once’ approach. Get the data right by ensuring alignment with business goals. Integrate data across all stages of the data lifecycle. Establish governance standards across your company to ensure everyone is on the same page, an ongoing approach toward keeping the measurement system current over time. Trust your data, trust your decisions with Course5’s Digital Engineering.
Customer Journey Analytics – to address the points where customers are struggling
Customers want to be delighted. Enterprises want to retain customers and drive growth through retention and increased Lifetime Value. Course5’s Customer Journey Analytics satisfies both sides of the equation—analyze data to understand how customers are interacting with your brand and know where they are struggling. Act on that knowledge to keep them coming back for more.
Segmentation & Personalization
Different customers have different needs. Course5’s Machine Learning (ML)-based clustering framework delivers relevant and actionable segments for your audience. And our AI-driven Personalization solution, Next Best Step, drives a learning, evolving, and cost-optimized experience across channels.
Customer Retention
Leverage real-time lift models that highlight the actions marketers can take to improve customer retention where there is high propensity to churn. Segment subscription customers into cohorts. Measure retention decay curves to discover what campaigns and experiences lead to retention.
Campaign Analytics, Market Mix Optimization, Multi-Touch Attribution
Get the insights you need to optimize and execute campaigns in real-time. Our Campaign Analytics solution assumes a myriad of data sources. Spanning both digital campaigns and in-store trade promotions, we help you forecast and perform scenario analysis and report on effectiveness to all stakeholders in real-time.
Social Media Analytics
Obtain a true read on consumer attitudes with Course5’s Social Media Analytics, a multi-disciplinary approach that blends insights across research, technology, analytics, and business insights. Understand and act on market and consumer attitudes with Course5’s Social Analytics.
Market and Competitive Intelligence
Leverage Course5’s 360-degree approach to intelligence on retail competitors, using data from diverse sources with automation and applied AI-based solutions and accelerators.
