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How can we measure and retain our high-value customers? -
What are the early warning signs that a subscriber is about to churn?
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How do we efficiently acquire and retain an audience?
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How can we increase authentication rates on our digital properties?
Lift in revenue from geo-optimization of Google Search ad spend
Increase in ad click-through rate from personalized messages
Increase in engagement from video content recommendations
Expedited decision-making by creating reliable data warehouse for Nielsen data
Our Solutions
Digital Engineering – to establish a sound foundation
We take a ‘measure twice, cut once’ approach. Get the data right by ensuring alignment with business goals. Integrate data across all stages of the data lifecycle. Establish governance standards across your company to ensure everyone is on the same page, an ongoing approach toward keeping the measurement system current over time. Trust your data, trust your decisions with Course5’s Digital Engineering.
Customer Journey Analytics – to address the points where customers are struggling
Customers want to be delighted. Enterprises want to retain customers and drive growth through retention and increased Lifetime Value. Course5’s Customer Journey Analytics satisfies both sides of the equation—analyze data to understand how customers are interacting with your brand and know where they are struggling. Act on that knowledge to keep them coming back for more.
Segmentation & Personalization
Different customers have different needs. Course5’s Machine Learning (ML)-based clustering framework delivers relevant and actionable segments for your audience. And our AI-driven Personalization solution, Next Best Step, drives a learning, evolving, and cost-optimized experience across channels.
Customer Retention
Leverage real-time lift models that highlight the actions marketers can take to improve customer retention where there is high propensity to churn. Segment subscription customers into cohorts. Measure retention decay curves to discover what campaigns and experiences lead to retention.
Campaign Analytics, Market Mix Optimization, Multi-Touch Attribution
Get the insights you need to optimize and execute campaigns in real-time. Our Campaign Analytics solution assumes a myriad of data sources. Spanning both digital campaigns and in-store trade promotions, we help you forecast and perform scenario analysis and report on effectiveness to all stakeholders in real-time.
Social Media Analytics
Obtain a true read on consumer attitudes with Course5’s Social Media Analytics, a multi-disciplinary approach that blends insights across research, technology, analytics, and business insights. Understand and act on market and consumer attitudes with Course5’s Social Analytics.
Market and Competitive Intelligence
Leverage Course5’s 360-degree approach to intelligence on retail competitors, using data from diverse sources with automation and applied AI-based solutions and accelerators.
GenAI-based USE CASES
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Content Generation for Marketing, Sales, and Website
Craft tailored content that perfectly aligns with your customers’ unique needs and environments using finetuned Large Language Models (LLMs). Ensure your content resonates with the target audience, driving engagement and maximizing outcomes from marketing efforts. -
Advanced Customer Chat
Help your customers express their problems either through Text or Voice. Break down complex processes and provide answers in a simple and user-friendly way.
Raise the efficiency of Customer Center Operations by equipping agents with a chatbot equipped with an adequate Knowledge Base (FAQ System). -
Knowledge Repository Search
Maximize the value derived from internal organizational data and external data to address crucial business inquiries. Optimize utilization of available data sources to make informed, data-driven decisions that have a positive impact on the business.
Provide users with concise, relevant content and insights. Additionally, enhance user experience by enabling text-based or voice-based search through an interactive interface called “Avatar.” -
Customer Insights from User Reviews/Feedback – using TXTSense
Identify and analyze the key reasons for customer satisfaction/dissatisfaction based on user feedback/reviews. Get focused insights by product or product category. Get highly accurate insights based on key topic analysis, subtopics, and sentiment analysis using AI models.
Reduce time taken to analyze data and quickly delve into deeper insights around a key topic using sub-topic extraction. -
Multi-dimensional Search and Knowledge Extraction – using SuperSearch
Provide enterprise users with comprehensive insights based on the organization’s internal knowledge sources which may be siloed and spread across many repositories within the organization. Get insights from structured and unstructured data sources with contextual search results, with a content summary, key topics, and visual insights.
Redefine the way your enterprise users search and consume content for decision-making with Conversational access to insights. -
Automated Insights from Business KPI-focused Data Sets – using Course5 Discovery
Automate data aggregation and insights for a range of purposes, from Customer Service and Customer Satisfaction improvement to CXO-level decision-making, with Augmented Analytics platform, Course5 Discovery, powered by Generative AI. Reduce time-to-insights for various business functions with improved quality of insights. Scale adoption of analytics and insights with contextualized insights accessible in conversational modes.
