Segmentation Analysis

A key enabler of Customer Centricity
Different customers have different needs. Course5’s Machine Learning (ML) based clustering framework delivers relevant and actionable segments for both consumer and enterprise markets

17% increase in email response rate due to campaigns based on market segmentation


Business Challenges

 

Static customer segments lack the flexibility to provide actionable insights, resulting in poor results – a waste of marketers’ efforts

Undifferentiated marketing campaigns lead to low response rates

Lack of understanding of what products or services your customers are interested in leads to missed opportunities

Capabilities

A suite of algorithms iterated based on segmentation analysis to rapidly converge on the best available solutions

A proprietary framework that has been honed on multiple datasets to deliver rich personas and archetypes

Dynamic segments, updated in real time based on constantly changing customer behavior

Business Impact

Improved engagement and customer acquisition with better marketing spend ROI

Improved CX and profit growth –satisfied customers are retained customers

Maximum customer lifecycle value by identifying customer needs

Do you think it could help? Happy to tell you how.

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