Course5 Compass
Business Intelligence (BI) in Market Research

Santosh Jani, Associate Operations Director at Adelphi Research, talks to Poonam Dave, VP – Operations at Course5 Intelligence, about the adoption of BI dashboards and transformation of insights in healthcare organizations.

16 Dec 2020
Course5 Compass
What does it take to have a Successful Product Launch?

If you look at the B2B sales funnel of any mid-sized to large product company, a significant percentage of leads are not able to cross the first two levels of the funnel. There can be multiple reasons for this, such as improper positioning, unfair value proposition, lower brand equity, or even poor content. Tune in to hear Sushant Ajmani and Joseph Sursock as they discuss how to ensure better product positioning and expedite the conversion process.

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09 Dec 2020
Course5 Compass
Defining the Problem and Solution Framework – Part 1

In this podcast, Sushant Ajmani (VP – Product Management) hosts Sunder Balakrishnan (AVP – Business Consulting) and Buvana Iyer (Principal Solution Architect, Discovery) as they discuss the process of problem definition and a solution-building framework that can be applied to any digital transformation problem faced by today’s organizations.

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07 Dec 2020
Course5 Compass
How eCommerce is disrupting the Logistics Industry?

In this podcast, Sushant Ajmani (VP, Product Management) and Joseph Sursock (SVP, EU Partner Sales) have discussed how eCommerce as a dynamic is truly disrupting the supply chain and logistics.

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14 Oct 2020
Course5 Compass
Near-Real-Time Operational Insights for Supply Chain function

In this podcast, both Sushant Ajmani (VP – Product Management) and Sunder Balakrishnan (AVP – Business Consulting) have discussed a few of their learnings and experiences working with Supply Chain function in the large CPG and FMCG enterprises.

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26 Aug 2020
Course5 Compass
2020 CPG and FMCG Industry Trends for US and EU region

In this podcast, both Sushant Ajmani (VP – Product Management) and Joseph Sursock (SVP – Partner Sales – EU) have shared their perspective on the rapid acceleration in the eCommerce penetration in both North America and Europe. Also, the kind of opportunities it has opened for the CPG and FMCG players to capitalize on this trend, and further increase their investment in the Marketplace channel, owned digital stores and e-commerce segmented supply chain.

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24 Aug 2020
Course5 Compass
Why the Data Literacy programs are not able to reach Critical Mass?

In this podcast, both Sushant Ajmani (VP, Product Management) and Joseph Sursock (SVP, EU Partner Sales) discussed on why the Data Literacy programs are not able to reach their critical mass and what are some of the novel ideas organizations can experiment with to create a data-driven culture with-in their organization.

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30 Jun 2020
Course5 Compass
Reflecting on Course5 Compass: Digital Takes Center Stage

The current crisis forced us to re-think how we were conducting events and led to the launch of our first Digital Analytics and AI virtual conference – Course5 Compass: Digital Takes Center Stage. Tune in to this podcast to get a quick overview on all the insightful sessions as David McBride and Megha Chaudhry reflect back on the conference. You can also access the recorded sessions from the event by registering at compass.course5i.com/login

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04 Jun 2020
Course5 Compass
Enterprises Looking for Sprinters to Re-ignite the Value Chain

Currently, almost all the major economies across the world are experiencing the Demand Shock, which has put the global supply chain ecosystem under a lot of distress. Tune in to hear David McBride, Sushant Ajmani, and Joseph Sursock as they discuss Pandemic’s impact in the US, EU, and Asia region and briefly talk about Course5 COVID-19 Sprinter’s Package.

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27 May 2020
Course5 Compass
Improve Self-Service BI Adoption through Course5 Discovery

In today’s business world, we are at a stage when analytics has become ubiquitous in all enterprises, but unfortunately, it’s adoption has not. Tune in to hear David McBride, Sushant Ajmani, and Joseph Sursock as they talk about improving the adoption of self-service BI.

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22 Apr 2020
Course5 Compass
Course5 Compass: Data for Fun and Profit

Have you found yourself in meetings where before making a decision, someone asks what is our competition doing? Do you wonder what all the information about the market implies for your company? If yes, then this podcast is for you. Tune in to hear David McBride, Joseph Sursock and Bhavneet Sekhon as they talk about competitive intelligence.

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14 Oct 2019
Course5 Compass
Use Case – Final High Res

If you look at the B2B sales funnel of any mid-sized to large product company, a significant percentage of leads are not able to cross the first two levels of the funnel. There can be multiple reasons for this, such as improper positioning, unfair value proposition, lower brand equity, or even poor content. Tune in to hear Sushant Ajmani and Joseph Sursock as they discuss how to ensure better product positioning and expedite the conversion process.