Understanding the Real Potential of AI for Marketing
Presenter : Mohanbir Sawhney - Academic thought leader, Speaker and Advisor on Technology, Innovation, Marketing, AI and Enterprise AnalyticsDate : 24 Jul 2019
Data, analytics and automation have been the three key drivers of digital transformation in marketing. But what is the role of AI in hastening these transformations?
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Optimizing Digital Spend Using Consumer Search Behavior
Presenters : David McBride, SVP – Digital Analytics Solutions and Consulting | Zabi Ulla S, Sr. Director – Advanced Analytics and Data ScienceDate : 30 Apr 2019
For marketers trying to optimize ROI on their digital spend, the key to success is to move in on the customer buying journey early— during the 'research' and 'consid...
Accelerated Speed-to-Market : Transforming Research Operations with AI
Presenters : Poonam Dave, VP - Operations, Course5 Intelligence | Dan Foreman, Market Research Leader and ESOMAR Past PresidentDate : 28 Mar 2019
There's a growing realization in the market research industry that transformation with AI can help solve some of its long-standing challenges like high costs, lengthy timelin...
The Fast New Speed-to-Market: Transforming Research with AI-Driven Operations
Presenters : Poonam Dave, VP Operations | Amit D'Souza, Senior DirectorDate : 12 Dec 2018
What is the turnaround time on your current research operations?
What is your time-to-market?
What if these timelines could be reduced signifi...
Customer Experience Analytics 2023: AI-driven simulation to shape your CX successes
Presenters : Joseph Sursock, Senior Vice President - EMEA | Sushant Ajmani, Vice President - Digital Solutions | Zabi Ulla, Senior Director - Advance AnalyticsDate : 13 Nov 2018
Course5 Intelligence has developed and deployed across its key clients a sophisticated AI solution that allows you to view all your Customer Experience drivers in a clean, in...
Course5 & Lenovo: Analytics driven Digital Trading Desk
Presenters : Anees Merchant - Senior Vice President, Course5 | Shannon Murray - Director, LenovoDate : 06 Sep 2018
With the holiday season coming up fast, B2B and B2C organizations are gearing to drive record revenue through plans for product launches, promotions, and other strategies. Ye...
‘Research’ on Research – Your Very Own Insights Jukebox!
Presenters : Poonam Dave, VP Operations | Anil Damodaran, Product HeadDate : 29 Aug 2018
It is no longer sustainable for brands to keep investing on continuous and new research. For both marketing and market research teams in the current impulsive and cost-driven...
Drive Social Media to Instigate Understanding of Purchase Considerations to Double Consumer Engagement
Presenter : Honey Jhala, Director - Digital Research & InsightsDate : 18 Jul 2018
It is no longer sustainable for brands to just have an online presence. For both marketing and market research teams in the current impulsive digital landscape, it is essenti...
Massive Operating Efficiencies of the Digital Customer Experience
Presenter : Sushant Ajmani, Vice President - Digital Solutions & Consulting, Course5 IntelligenceDate : 08 Feb 2018
All multichannel and pure play businesses in today's digital ecosystem consistently strive to improve customer satisfaction measures and reduce operational cost. What holds t...
Using Customer Feedback and a 360 Approach to Gain a Competitive Advantage
Presenter : Kiran Nandavarapu, Director - Market and Competitive IntelligenceDate : 17 Jan 2017
Organizations do not typically reveal their customer service or product issues, competitive advantage, road maps or future updates so willingly. However, we know that valuabl...
How to Leverage Hiring Data for Competitive Insights
Presenters : Kiran Nandavarapu, Director-Insights | Kalpana Devi Ramakrishnan, Associate Manager, Research - Course5Date : 24 Oct 2016
Most leading companies are not very outspoken about how they operate their business, or plan their strategies and future moves. However, a company's hiring data can reveal va...
Leveraging the Power of the Brand for Pricing Using Digital Data (Customer Reviews)
Presenter : Nishchay Mathur, Product Head - Course5Date : 24 Oct 2016
There are multiple pricing algorithms that exist to provide optimum prices basis elasticities, competitive information and a host of parameters. However, one key element that...
On-Demand Webinar: Overcoming Big Data Challenges: How to Gain Real Insights from Unstructured Data with Course5
Presenter : Durjoy Patranabish, SVP & Business Leader- Analytics- Course5Date : 03 Oct 2016
Course5's Senior Vice President Durjoy Patranabish will discuss the most common Big Data challenges faced by leading organizations and how professionals can turn imperfect, c...
How Retailers/eTailers Can Leverage Social Media Properties for Upcoming Holiday Season
Presenter : Anees Merchant, Senior vice president - Course5Date : 03 Oct 2016
The most effective and impactful use of digital data especially social media is during the holiday season, many retailers want to ensure that the strategies they've executed ...
How Retailers/eTailers Can Leverage Social Media Properties in Planning for Key Retail Events
Presenter : Anees Merchant, Senior vice president - Course5Date : 03 Oct 2016
Encore Presentation (Middle East and India)
The holiday shopping season is here and many retailers are scrambling to ensure that...
Bridging the Data Management and Insights Gap: An Introduction to the LINK Solution
Presenters : Ajith Sankaran , Senior Vice President - Market Intelligence | Mike Page, Vice President -Client Development & TechnologyDate : 03 Oct 2016
Does your organization spend a great deal of money commissioning research and compiling data to test products, track brand performance and measure customer satisfaction? Are ...
Putting Information at Your Fingertips -Announcing LiNK Version 3
Presenter : Mike Page, Vice President - Client Development & TechnologyDate : 03 Oct 2016
Organizations spend countless money and time commissioning research and compiling data to test products, track brand performance and measure customer satisfaction, but often ...
How to Create More Effective Storytelling by Leveraging Data
Presenter : Anees Merchant, Senior vice president - Course5Date : 03 Oct 2016
Today, dashboards have become the epitome for communicating important business data and performance metrics. Instrumental in helping organizations achieve corporate alignment...
Uncover Hidden Insights from Unstructured Data for Better Business Decisions
Presenters : Swaroop Johnson, Consultant (Analytics) | Thariq Khalid ,Senior Data Scientist - Course5Date : 03 Oct 2016
With the exponential growth of social media and new touchpoints, customers are interacting with brands and organizations at a much faster pace, generating volumes of unstruct...
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Automating Campaign Data Management for Faster, More Accurate Attribution
Presenters : Bhaskar Dey, AVP (Digital) - Course5 | Disha Sharma, Product Manager-Course5Date : 03 Oct 2016
It is often a daunting task for marketing and sales leaders to manage campaign data for multiple campaigns that run across geographies and promote a range of offerings. The m...
Understanding Customer Perceptions and Trends from Unstructured Data for Better Business decisions
Presenters : Swaroop Johnson, Consultant (Analytics) | Madhur Bhatia, Data Scientist - Course5Date : 03 Oct 2016
With the exponential growth of social media and new touchpoints, customers are interacting with brands and organizations at a much faster pace, generating volumes of unstruct...
Customer Experience Measurement in the Utilities Industry - Closing the Loop
Presenters : Shaikat Sen, SVP - Course5 | Larry Simpson , Research Principal - Pacific Gas and Electric CompanyDate : 03 Oct 2016
Though utilities enjoy the relative comfort of a semi-monopolistic market, they do need to address the challenges around deregulation pressures and the continued to need to m...
Who Moved My Doctor? Demystifying Shifts in Healthcare
Presenter : Tanvi Goila, Senior Manager - Course5Date : 03 Oct 2016
Digital media has gradually encroached on almost every aspect of our modern lifestyles. The health care sector, with its dependence on specialized knowledge and high standard...
Using Unstructured Text Data to Stay Ahead of Market Trends and Quantify Customer Perception
Presenter : Swaroop Johnson, Consultant (Analytics) - Course5Date : 03 Oct 2016
Unstructured data analytics has numerous benefits. It can add overall value, reduce time and cost investments in identifying the root cause of business problems, and help bra...
Delivering transformational business impact through information integration
Presenter : Kumar Mehta, Chief Executive Officer - Course5Date : 25 Apr 2013
Effective business decisions come from the synthesis of information from disparate sources, rather than looking at individual stacks of data. Organizations understand this va...
