Drive Social Media to Instigate Understanding of Purchase Considerations to Double Consumer Engagement
Presenter : Honey Jhala, Director - Digital Research & InsightsIt is no longer sustainable for brands to just have an online presence.
For both marketing and market research teams in the current impulsive d...
Massive Operating Efficiencies of the Digital Customer Experience
Presenter : Sushant Ajmani, Vice President - Digital Solutions & Consulting, Course5 IntelligenceAll multichannel and pure play businesses in today's digital ecosystem consistently strive to improve customer satisfaction measures and reduce operational cost. What holds t...
Using Customer Feedback and a 360 Approach to Gain a Competitive Advantage
Presenter : Kiran Nandavarapu, Director - Market and Competitive IntelligenceOrganizations do not typically reveal their customer service or product issues, competitive advantage, road maps or future updates so willingly. However, we know that valuabl...
Leveraging the Power of the Brand for Pricing Using Digital Data (Customer Reviews)
Presenter : Nishchay Mathur, Product Head - Course5There are multiple pricing algorithms that exist to provide optimum prices basis elasticities, competitive information and a host of parameters. However, one key element that...
How to Leverage Hiring Data for Competitive Insights
Presenter : Kiran Nandavarapu, Director-Insights | Kalpana Devi Ramakrishnan, Associate Manager, Research - Course5Most leading companies are not very outspoken about how they operate their business, or plan their strategies and future moves. However, a company's hiring data can reveal va...
