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Course5 & Lenovo: Analytics driven Digital Trading Desk

Presenters : Anees Merchant - Senior Vice President, Course5 | Shannon Murray - Director, Lenovo

With the holiday season coming up fast, B2B and B2C organizations are gearing to drive record revenue through plans for product launches, promotions, and other strategies. Ye...

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‘Research’ on Research – Your Very Own Insights Jukebox!

Presenters : Poonam Dave, VP Operations | Anil Damodaran, Product Head

It is no longer sustainable for brands to keep investing on continuous and new research. For both marketing and market research teams in the current impulsive and cost-driven...

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Drive Social Media to Instigate Understanding of Purchase Considerations to Double Consumer Engagement

Presenter : Honey Jhala, Director - Digital Research & Insights

It is no longer sustainable for brands to just have an online presence. For both marketing and market research teams in the current impulsive digital landscape, it is essenti...

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Massive Operating Efficiencies of the Digital Customer Experience

Presenter : Sushant Ajmani, Vice President - Digital Solutions & Consulting, Course5 Intelligence

All multichannel and pure play businesses in today's digital ecosystem consistently strive to improve customer satisfaction measures and reduce operational cost. What holds t...

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Using Customer Feedback and a 360 Approach to Gain a Competitive Advantage

Presenter : Kiran Nandavarapu, Director - Market and Competitive Intelligence

Organizations do not typically reveal their customer service or product issues, competitive advantage, road maps or future updates so willingly. However, we know that valuabl...

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