Optimizing Digital Spend Using Consumer Search Behavior

Date : 30 Apr 2019
Time :
11:00 AM EST  /  4:00 PM CET

Presenters : David McBride, SVP – Digital Analytics Solutions and Consulting | Zabi Ulla S, Sr. Director – Advanced Analytics and Data Science

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For marketers trying to optimize ROI on their digital spend, the key to success is to move in on the customer buying journey early— during the 'research' and 'consideration' phases.

Join the Webinar to see how real-time consumer searches can help you –

  • Monitor the digital landscape in real time
  • Predict interests, desires, attitudes, and beliefs of consumers
  • Monitor and pick trends that are relevant for your business
  • Predict business outcomes based on dynamic customer behavior
  • Optimize digital spend by leveraging customer search behavior data

Watch The Webinar


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David McBride
SVP- Analytics Products, Solutions and Consulting, Course5 Intelligence

David McBride is a 13-year veteran of the analytics industry, having held analytics leadership roles in media, retail, technology settings. David is passionate about helping compan Read More...


Zabi Ulla S
Sr. Director Advanced Analytics

Zabi comes with 15 years of experience in data analytics, machine learning and applied artificial intelligence primarily in business consulting domain. He has worked for marque cli Read More...