Optimizing Digital Spend Using Consumer Search Behavior

Date: 30 Apr, 2019 | Time: 11:00 AM EST / 4:00 PM CET

Presenter: David McBride, SVP – Digital Analytics Solutions and Consulting | Zabi Ulla S, Sr. Director – Advanced Analytics and Data Science

For marketers trying to optimize ROI on their digital spend, the key to success is to move in on the customer buying journey early— during the 'research' and 'consideration' phases.

Join the Webinar to see how real-time consumer searches can help you –

  • Monitor the digital landscape in real time
  • Predict interests, desires, attitudes, and beliefs of consumers
  • Monitor and pick trends that are relevant for your business
  • Predict business outcomes based on dynamic customer behavior
  • Optimize digital spend by leveraging customer search behavior data

Watch The Webinar



David McBride

SVP- Analytics Products, Solutions and Consulting, Course5 Intelligence

David McBride is a 13-year veteran of the analytics industry, having held leadership roles in media, retail, and technology. David is passionate about helping companies achieve gro Read More...


Zabi Ulla S

Sr. Director Advanced Analytics

Zabi is an expert data scientist and is highly successful in developing enterprise analytical programs using statistical and machine learning methods for business problem solving, Read More...