Course5's AI strategy for analytics, insights, and digital transformation

CEO Ashwin Mittal talks about Course5's AI strategy and state-of-the-art AI Lab

Lenovo unlocks the power of data with Course5 Intelligence

Course5 Intelligence has been a partner with Lenovo for almost a decade and has helped them in using data and analytics to be a digital first organization. In this video, Ajit Sivadasan takes us inside Lenovo and shares how they use our AI-based platforms to get insights and real-time competitive intelligence. Read More

Course5 Compass: From Revenue to Margin: Sustainable Growth in CPG

CPG companies are finding new and exciting ways to connect with customers, and they’re spending a lot of money to establish new channels and hire talent to make it happen. They’re discounting to gain share. D2C revenue is growing, but what about margin? How will CPG companies grow responsibly? How should they measure the success and efficiency of their eCommerce efforts? Join this discussion with Course5’s Head of CPG Industry Solutions, Imran Saeed, to discuss Sustainable growth in CPG.

Webinar - QUICK But Not DIRTY Agile Research Challenges and the Way Forward

Market Research and Insights departments are increasingly moving towards agile platforms and processes to optimize impact. Agile market research is a powerful tool to validate new business ideas before crucial investments are made and keep a real-time pulse on a company’s existing and potential customers.

Course5 Compass: Accelerating your Digital Transformations with a Platform Strategy

Technology continues to change how businesses and consumers interact. “Platform strategy” and “Digital Transformation” may sound like two boxes on a Buzzword Bingo game, but these are both meaningful terms with a great deal of activity and benefit to commerce...when they are executed well. In this edition of Compass Live, we will define some commonly used terms and provide examples of who is doing it right. We’ll also share some ideas for getting started with or for refining your Digital Transformation and Platform Strategy journeys.

Course5 Compass: Insights Platforms: Adoption Challenges and Solutions

Today’s business leaders are too often data-rich and insights-poor. “My kingdom for an answer to my questions!” business owners might exclaim. Enter the Insights Platform. Designed to aggregate data and identify anomalies in need of attention, these platforms have great potential but still require development, care, and nurturing. Tune in to this upcoming episode of Course5 Compass Live to dive into the world of Insights Platforms with Course5’s Sushant Ajmani.

Course5 Compass: Building and Leading an Analytics Capability

Data strategies need a combination of people, processes, and technology to succeed. But how do we make these teams break out of their silos and work together to achieve the business goals of data initiatives? Join Lynn Lanphier and David McBride as they share learnings across industries and roles to help you prioritize and execute relevant data strategies.

Course5 Compass: Every Customer is a Business: Joining Finance and Analytics to Create Value

For most companies, Finance is uniquely suited to use data to create value. No other organization has as much influence and is as focused on metrics related to growth. In this session, David is joined by Daniel Spinosa, who has centered his nearly 30-year career at Deloitte, AOL, and Comcast on using data to understand customers and how they can be encouraged to act in ways that create revenue and margin growth.

Webinar: 2021 Playbook for Media & Entertainment – Featuring Original Media Consumption Insights from CBS

This webinar is brought to you by Course5 Intelligence in association with Fuel Cycle Exchange (FCX). Course5 Intelligence is a trusted insights partner to CBS. Read More

Course5 Compass: The Last Mile of Analytics - Found in Translation

Does marketing need analytics? According to a recent survey by Gartner, by 2023, 60% of CMOs will reduce the size of their marketing analytics departments because of failed promised improvements. This underscores a clear need in the industry for people who are business-oriented and also well-versed in the language of data. These people serve a purpose of translating data into ideas and recommendations that will make an impact on business results. Sometimes data scientists play this translation role. Sometimes it falls to analysts.

Course5 Compass: The Martech-Data Overlap: A Conversation with Chief Martech's Scott Brinker

A conversation with the founder of the Chief Martech blog, podcast and Marketing Technology Landscape Supergraphic. Join Scott, Anees and David for this live broadcast as they discuss latest trends, with a special focus on AI and data applications in marketing technology.

Course5 Compass: The Role of Anti-fragility in Marketing

The world is a fragile place. Incredibly fragile, it turns out. The question for every brand is: How do you get to the winning side? How to lose less and gain more?

Course5 Compass: Scenario Planning in Analytics: Pathways through a Pandemic and beyond

How relevant and challenging scenarios, memorable storytelling and data can be joined together to chart multiple paths forward for businesses.

Webinar: Accelerate Speed to Insight. Go to Market Smarter.

In this webinar, you’ll discover immediate opportunities to automate your current research operations using AI, and understand the exact role AI-based technology plays in the new accelerated form of market research Read More

Webinar: Innovation in Digital Analytics

Innovation in Digital Analytics - Frameworks and Inspiring Examples to Invigorate Your Digital Analytics Practice Read More

Course5 Compete | Digital Competitive Intelligence

Explore our Course5 Compete delivers a true, dynamic picture of your competitors’ movements in terms of the 5 Ps of marketing.

Optimizing Digital Spend Using Consumer Search Behavior

Join this webinar to see how real-time consumer searches can help you optimize digital spend.

The Fast New Speed-to-Market: Transforming Research with AI-Driven Operations

This webinar co-organized by Course5 Intelligence and the Insights Association explores how a generation of quasi-digital, semi-automation tools and technologies is today being replaced by powerful unified AI-driven systems that are fast, intelligent, and intuitive.

Customer Experience Analytics 2023: AI-driven simulation to shape your CX

This webinar will showcase the sophisticated AI that allows you to view all your Customer Experience drivers in a clean, interactive interface.

Course5 & Lenovo: Analytics driven Digital Trading Desk

Learn How to practices and processes to drive the Digital Trading Desk, How to avoid pitfalls, and the guidelines to optimize data, technology, and analytics layers for collaborative and compounding actions

Course5 Optimizer Suite

A reliable, future-smart approach to optimize your market research operations through analytics, Artificial Intelligence(AI), and digital technologies.

Course5 Creative Testing

Course5’s Creative Testing is a comprehensive, self-service cloud platform that helps marketers take fast, insight-backed decisions on their creative campaigns.

Course5 Ad Optimization

Course5 Ad optimizer helps extracting smart insights , designing new creatives and gathering strategic inputs from a media planning perspective

Course5 Research AI Suite

Explore our AI powered solutions driving Digital Transformation – Optimizer Suite, Creative Testing and Link.

Anees Merchant speaks at NASSCOM Big Data & Analytics Summit 2018

Anees Merchant of Course5 Intelligence captivates the audience at Nasscom Big Data & Analytics 2018. He spoke on “Can we train the New Kid on the Block – AI".

Bridging the Data Management and Insights Gap An Introduction to the LINK Solution

The new LINK solution designed especially for enterprises looking to bridge the data management and insights gap.

Why do Walmart's Woes Continue

This webinar shares the drivers behind Walmart's lackluster Q2 performance including key department spending trends and shoppers' overall outlook for the upcoming holiday season.

Ultrabooks-Market and Consumer Reactions

An analysis of market and consumer reactions to the Ultrabook by blueocean market intelligence using our 360 Discovery™ approach shows that the buzz generated, though positive, has been low, and while consumers have liked the physical characteristics of the product, its value proposition is still not clearly understood.

Ashwin Mittal at ET Now Tee Time Show YouTube

Watch the interview of Ashwin Mittal-President, Cross-Tab & blueocean market intelligence on the Tee time show at ETNow Live with Chaiti Narula.

360 Discovery Approach to Research and Analytics Services

Blueocean Market Intelligence is a global analytics and insights provider provider that helps corporations realize a 360-degree view of their customers through data integration and a multi-disciplinary approach that enables sound, data-driven business decisions.

The state of consumer cloud understanding remains low, so what are the implications?

This Webinar addresses questions pertaining to the awareness, perceptions, usage and monetization opportunities for stakeholders.

Application of Machine Learning Techniques and Algorithms in Customer Analytics

Machine learning (ML) algorithms automatically recognize the patterns present in existing data and learn the respective programs. It is one of the best methods to manually construct data and efficiently project the learning therefrom.

Overcoming Big Data Challenges: How to Gain Real Insights from Unstructured Data

Big Data is invariably complex and the amount of data is increasing exponentially. This video explains how companies can go through a series of checkpoints to overcome today's challenges around unstructured data and generate the insights they need for a competitive advantage.

How Retailers/eTailers Can Leverage Social Media Properties in Planning for Upcoming Holiday Season

Retail industry expert and Senior Vice President of Social Media and Digital Analytics, Anees Merchant, discusses the most effective and impactful use of digital data -especially social media - during the critical holiday selling season to boost sales and maximize return on marketing investment.

How Retailers/ eTailers Leverage Social Media Properties in Planning for Key Retail Events

This Webinar was Developed especially for store, digital and ecommerce retail strategists, it speaks to both social intelligence basics and best-of-class practices within the dynamic retail marketing and technology landscape.

How can Machine Learning benefit your organization?

Through this video, we seek to help you improve your marketing performance, efficiently trade-off risks against different available options, maximize customer lifetime value, and increase operational efficiency.

Industrialisation of Analytics in India: Big Opportunity/Outcome

Blueocean Market Intelligence, in partnership with NASSCOM, present ‘Industrialisation of Analytics in India: Big Opportunities, Bigger Outcomes’ and will share global and Indian market size and trends, India’s current scenario, factors driving adoption, customer expectations, engagement models and challenges faced by both users and services/product firms.

Blueocean Market Intelligence's Digital Solutions for Retailers

Bluecean’s custom retail solutions ensure alignment of all retail processes around a single consumer-centric view of expected demand to allow optimized assortment, price, seasonality and promotional decisions at store and even at the individual consumer level.

Leveraging the Power of the Brand Using Digital Data

This webinar will explore how to incorporate digital media data to boost product prices leveraging the marketing and branding efforts, and check the efficacy of the brand equity built by the marketing teams.

Conversation with Ashish Braganza of Lenovo

In this candid video, Ashish explains how we continued to help Lenovo always stay at the top and his appreciation for the exciting work we’ve done together.

LiNK Platform: The complete Market Research intelligence platform

Is your data integration platform flexible enough to ingest any and all kinds of data and also validate them? Does your BI tool help connect ideas easily across multiple studies?

Introduction of Minerva 2.0 at Shop.Org 2017 Booth #2051

Watch Minerva's Product Head Nishchay Mathur talk about the 5th P of Minerva 2.0, and how Minerva 2.0 is raising the bar even higher with its enhanced features and functionalities.

Social Media Sensing- Premium Fashion Retailer Case Study

Tune into Anees Merchant and Honey Jhala as they deep dive into the applications of our social media sensing solution with a case study. Learn how we helped a premium fashion retailer on their path to purchase model that was leveraged and developed using social media sensing.

Why Digital Customer Experience (DCX)?

Join Sushant Ajmani, Vice President, Digital Customer Experience at Blueocean Market Intelligence as he demonstrates how Blueocean's Digital Customer Experience (DCX) solution can help your business.

Massive operating efficiencies of the digital customer experience (Webinar)

Join Sushant Ajmani, Vice President, Digital Customer Experience at Blueocean Market Intelligence and explore how big and impactful is DCX and why or which of the analytics avenues are worth engineering for your business.

Leveraging Social Sensing for improved customer engagement (Webinar)

Watch this webinar and learn how to go beyond emotions and sentiments and understand the latent decision-making behavior of customers. move ahead of tracking and monitoring to take advantage of social media flourish to reduce funnel leakage and understand how previous post-purchase experience can influence pre-purchase considerations

Webinar: ‘Research’ on Research – Your Very Own Insights Jukebox!

Watch this webinar to learn how you can make optimal use of your own past research data to optimize future campaigns, gain insights from your past research data and ultimately improve ROI by reducing costs

Digital Solutions That Deliver businesses worldwide

Blueocean's custom built digital and social solutions have..

Seeing Customer Segmentation in a New Light

Blueocean Market Intelligence's new Digital Persona and Insights Solution..

Persona^TM A proprietary solution of BlueoceanMI

Persona provides insights around customers spending habits..

Unstructured Data Analytics, Using Machine Learning/NLP

Unstructured and complex data and its use to make faster busi..

Driving Unified Customer Experience Insights and Impact

A Case Study Presentation on how to drive Unified Customer..

Next Generation Customer Insights from Multichannel

A video in the Use of Machine Learning and NLP ..

Putting Information at Your Fingertips - LiNK Version 3

Hear how other organizations have benefited from LiNK ..

Create More Effective Storytelling by Leveraging Data

This video shares how to develop a strong practice around..

Generating Insights in a Hyper Connected/Data Driven World

This is presented by Kumar Mehta, Ph.D., Chief Evangelist..

Uncover Hidden Insights from Unstructured Data

This video covers and introduces Unstructured Text Analytics..

The LiNK Platform from Blueocean Market Intelligence

Introducing LiNK from Blueocean Market Intelligence..

Customer Perceptions and Trends from Unstructured Data

The exponential growth of social media and new touchpoints..

Campaign Data Management for Faster and Accurate Attribution

Demonstration on how digital marketing, product and analytics.

Customer Experience Measurement in the Utilities Industry - Closing the Loop

This video shares a holistic approach towards customer..

Who Moved My Doctor Demystifying Shifts in Healthcare

BlueoceanMI discusses how healthcare providers..

Unstructured data to quantify customer perception

Learn how unstructured data analytics adds value, reduces..

Blueocean Market Intelligence Digital Solutions for Retailers

Blueocean's custom retail solutions ensure alignment of all..

Meet BlueoceanMI at Shop.Org 2016 Booth #3057

Blueocean invites you to visit our booth at Shop.Org..

Minerva for digital Competitive Intelligence

A product that focuses on providing near to real-time..

Leverage Hiring Data for Competitive Insights

Applicable and highly relevant to all industries that operate..

LiNK Platform: Architect

Architect is the root of the LiNK system. It takes all of your research data and normalizes it into a single platform and database. With Architect you can do anything with your research data and also merge in other types of data to run a comprehensive research project.

LiNK Platform: Studio

Studio is where the data gathered in the LiNK platform is put to work. The studio provides an overview of the available data so that you can select a study or a combination of studies, or a study and some associated data.

LiNK Platform: Business Intelligence

LiNK BI is different from other platforms in the market. It allows you to create a database using the LiNK platform, perform complex research using LiNK Studio, and enables you to visualize data using your favorite BI tool of choice.

LiNK Platform (Episode 4) The Dashboard

Data to life and to make it more meaningful. Watch this video..

LiNK Platform The Roadmap

The future of the LiNK platform and the enormous opportunity it holds for market research.

Social Media Sensing - Introduction

Social media as a channel and as different platform have differently evolved over the last decade.

Social Media Sensing - Solution

Blueocean is leveraging its Social Media Sensing Solution to help brands and organizations get deeper insights leveraging data from the social media channels. This solution is built on core pillars which allow organizations to leverage capabilities and insights from Blueocean to go ahead and propel their efforts on the social media sensing programs.

Meet Blueocean at Shop.Org 2017 Booth #2051

Minerva is a digital competitive intelligence platform which has successfully crafted a 360-degree value for many Fortune 500 companies, this SCIP endorsed product is ready to raise the bar even higher, And with the 5P's consisting of Product, Price, Placement, Promotion, and People, Minerva 2.0 is 'your' complete digital competitive intelligence solution for competitive details on tactical and strategic moves

Social Media Sensing- Data Foundation

In this video, Anees Merchant talks about how data foundation, one of the four core pillar of Social Media Sensing Solutions helps organizations to manage the scaling data which is in different formats and not restricted only to text. With abilities to process images and videos, it enables the businesses to achieve their set objectives without having to worry about managing the data.

Link at TMRE 2017

In this video Anil, Product Manager of Link invites you to meet us at booth no. 7 at TMRE 2017 in Orlando, Florida and learn more about Link - an award-winning cloud-based platform which simplifies on how we work on research data.

Social Media Sensing - Domain

This video is about the second pillar of Social Media Sensing solution "Domain" which enables an organization to focus on the right exercise and also derive right insights.

Social Media Sensing Solution - Technology

In this video, Anees Merchant talks about technology stack for Social Media Sensing Solution. It enables to store and process data using scripting. It also helps in processing text, images, and videos. having the data in the structured format is an important step in analyzing and driving actionable insights which can help organizations take important marketing decisions. To know more about these four core pillars please watch the video and keep following the series.

Social Media Sensing: Brand Measurement Case Study

In this video Anees Merchant and Honey Jhala, the Social Media Sensing solution's lead at Blueocean deep dives into our solution using a practical case study.