The client wanted to expand their current business to other countries. For this, they wanted to prioritize the markets they should target based on their estimated potential....

The client regularly conducts concept tests with the help of Nielsen for testing the initial consumer potential and launch-readiness of new concepts. Yet the client’s dish soap brands had consistently struggled with ‘Attention Catching’ (AC) and ‘Distinct Proposition’ (DP) which were impor...

In February 2020, Starbucks launched their #whatsyourname campaign on Twitter that addressed issues related to acceptance of LGBTQ+. They wanted to assess the impact of the campaign on brand awareness, consumer sentiment, positive engagement with the brand and general conversations around the brand...

The client was looking for a solution that provided customer-based insights and business decision support for retail, commercial and SME businesses. A core focus of the business requirement was to develop the ability to provide exceptional customer service....

The existing competitive tracking process in the client organization was people-driven and decentralized. The client faced several challenges such as information overload from multiple sources and data duplication in this approach....

The existing competition tracking process in the client organization was decentralized and involved several challenges such as information overload from multiple sources and data duplication....

Course5 team and Client strategic approach to - Gain 360 degree view of the business of the bank and its customers. Build intelligence and leverage the unified view for actionable insights for business, as drivers for decision making and to standardize KPI’s and Metrics....

Our client, a leading brand agency, wanted to help their client, a large global streaming media player, arrive at a data-driven decision on which of their two company brands should lead their business in the entertainment space....

The aim of the study was to conduct an extensive thematic analysis to assess customer concerns, preferences and other consideration factors around anti-aging as a beauty products category....

The client, one of the world’s largest providers of personal computers and a Fortune 500 company, wanted to collect product reviews data from leading etailers, marketplaces, social media websites and forums, and use the insights from the data to help improve their overall customer experience (CX)....

The client’s insights team wanted to develop a quarterly tracking system leveraging consumer affairs data to gain regular consumer insights. Key objectives were to...

The client, one of the top 20 global technology brands, wanted to ensure high-quality branding exposure on e-tailer sites and engaged Course5 Intelligence to address the following issues:...

Course5 conducted a 360-degree analysis, with a holistic approach to integration of multiple sources of information using our blend of domain expertise and technology. The report included insights based on...

The Client sells on 27 online and offline channels – Online, Store, Pick-up, Delivery. Each of these channels capture and share their data in different formats making data stitching and visualization a challenge....

A leading global CPG client wanted to assess the impact of the COVID-19 pandemic on specific CPG categories in the US. ...

The findings of this study were used as insights to develop their communications and marketing strategies around sustainability. The client found the insights relevant and valuable, and extended the study to other European countries....

The client wanted to understand the impact of the COVID-19 pandemic on the PC market to inform their future strategy. They wanted to understand changes in customer behavior and perspectives and key themes emerging around PC usage globally....

The client is a leading global manufacturer of multiple products such as laptops, tablets, phones, servers and other equipment. A critical business requirement for them was to ensure accuracy in all product promotions and pricing information on their website at all times. This was important as an...

Supply chains and their processes have traditionally always been complex, with supply chain professionals having to juggle multiple SKUs, multiple buildings, multiple modes of transport, and multiple channels of distributing products to the market....

Over 90% of executive decision-making gets influenced by the insights communicated via presentations in the corporate world. If we combine the effort contribution from different stakeholders every week, we will find that a staggering 35%–40% of the business hours every week are getting utilized in...

The fundamental challenge faced by digital enterprises in today’s ecosystem is the lower adoption rate (35-37%) for their self-service BI platforms. The two primary reasons behind this are the significantly lower speed to actionable insights, and lack of relevant and contextual stories published f...

The report helped the client gain insights into the cybersecurity standards activities of organizations, alliances, and companies, and assisted the client in planning their new standards or specifications ...

The client used this study to educate their stakeholders on the current electric vehicle charging standards scenario...

The client wanted to understand the typical roles and responsibilities of people who are likely to buy or investigate AR/VR solutions. Further, the client wanted to know the market size of AR/VR developers market, focus platforms, AR/VR Hardware and Software skill set, organizations hiring for ...

The client wanted to search and capture the historical pricing for competitor’s cloud products from 2014 to 2018, benchmark, compare and analyze the price change trend on monthly basis....

The client was spending 5-6% of their online revenue towards digital marketing and out of which, a significant 45% of the budget was getting spent on Search and Display marketing followed by 25% on Email, 18% on Social...

The client conducts a fashion event twice a year. They wanted to analyze the influence of this event on brand and sales level business metrics....

Increased revenue opportunities on 3 Mn additional units of laptops per year through competitive intelligence in pricing...

Conversion Paths with Display as an introductory channels converted at a CR of 2.35% as compared to 1.64% where, Display channel was not available...

Given the niche they operate in, our client was facing challenges in winning and servicing quick turn-around projects. Their clients expected them to Turn around projects as within 1-2 days of submission Not compromise on the platform expertise, look-n-feel of the survey despite the fast turn-a...

One of the largest global strategy, consulting & technology companies wanted to map the digital customer journey for Generation Z and Millennials shoppers in the retail fashion industry...

A global CPG company wanted to conduct an event analysis (Pre and In-flight) to measure ROI on the brand’s current investments associated to FIFA 2018. The objective was to discover perceptions around celebrity players/teams and leverage the findings to strategize on endorsements & derive act...

A leading pharmaceutical brand wanted to understand how key stakeholders, healthcare professionals (HCP), patients, caregivers, and others perceive the brand when they discuss relevant disease within different therapeutic key areas....

A multinational technology giant wanted to measure the brand’s presence as a technology leader in the overall gaming and esports industry, amongst niche gamer segments. The objective was to identify gamer segments via attributes and project a three dimensional view of the gaming conversations,...

A leading technology OEM wanted to track brand health by measuring key brand funnel metrics across the US market using digital conversations. The client wanted to address the following business objectives:...

A leading retail brand’s Voice of Consumer (VOC) team wanted to minimize the manual effort for their monthly VOC created from data received from multiple data sources and bring efficiencies and accuracy in the process to move towards effectively utilizing the data for actionable business insig...

The client commissioned Course5 to conduct an online ATU study among Oncologists for a leading metastatic colorectal cancer drug. Accurate and consistent results helped our client win this and other big projects from their client. Enabled client to focus on key insights and core research activ...

Our client needed to measure the tenure security index across more than 40 countries globally. They were struggling with Tier 2 & Tier 3 countries (15 in number) in Africa, Asia & North America where CAPI mode data collection was required. ...

The client wanted to understand the effectiveness of product integration vis-à-vis traditional TV advertisements, across various TV types and product categories. The analysis shared by Course5 was greatly appreciated by the client as it helped them in their business planning....

A leading market research services and technology firm wanted to outsource its in-house Survey Programming, Project Management, and Quality Assurance services. They were looking for a reliable partner not only to eliminate redundancies but also gain efficiencies in cost and turnaround time....

Our client was facing challenges in winning and servicing quick turn-around projects which, given the niche they operate in, was becoming essential day-by-day. Our Round-the-clock project execution enabled them to gain more business due to quicker project launches...

Successful execution led to increased business which in turn led to a delighted client. Solutions provided by Course5 led to business efficiencies as well as reduced turnaround time...

Our client was struggling with meeting their clients’ expectations. 70% of the time of the research managers was being spent on operational tasks around primary MR (project management, link checking, etc.). With new sources such as behavioral data, social media intelligence, telemetry, etc. c...

The final report helped the client better understand the pain points of LoB decision makers across industries. It helped the client improve their marketing strategy, reach more LoB decision makers, and build trust and confidence in their products....

Digital Transformation has made inroads into every industry and organization, and leaders seek knowledge and solutions to upgrade their businesses, thus making advisory services necessary for every enterprise. The Client wished to understand the market for such advisory services in detail, with ...

The report provided a concrete set of recommendations for their under performing anti-cavity toothpaste category and related new product launches. Recommendations included suggestions on what their next concept board should look like (relevant messages and claims) and optimizations for the ...

The report provided insights on the culture, lifestyle, and habits of Asian-Americans, and helped the client have a deeper understanding of this audience. It also aided the client in defining customized strategies to drive growth across categories (oral care, personal care, and home care) a...

The client is a leading brand (No.2) in the manual toothbrush segment in the US and is striving to make a mark in the power toothbrush category that includes battery toothbrushes and electric toothbrushes. To expand their presence in the battery toothbrush market, the client had directed efforts tow...

Helped to benchmark best practices and competitor strategies in patient engagement within the oncology space across EU5...

Helped senior executives within the client company to easily view and assimilate high-level insights at the indication/competitor/ industry-levels....

A customized information package highlighting all insights gathered at the conference collated with key findings from secondary and primary research helped our clients to realign their strategy....

Helped key decision-makers within the client company keep abreast of the strategies of key competitors and evolving regulatory landscape...

Overall analysis and tracking of the competitive landscape helped our client to learn about the updates to the landscape in real time followed by a deep dive analysis of the implications....

The market for AR is picking-pace and many consumer-facing industries are experimenting with AR to keep the consumer engaged to enhance their experience....

As the revenue from its core business was slowing down, the client was exploring new services like Wi-Fi to be launched in emerging markets where the uptick of mobile is high, so that it can diversify its revenue stream....

AI is becoming ubiquitous and companies are baking AI (Artificial Intelligence) into almost all consumer hardware. As one of the biggest adopters of AI, the client wanted to understand the concerns and trust issues among consumers around AI so that they can address them and garner their trust....

The client was in the process of revamping its marketing strategies to enhance its brand equity, as well as develop more innovative products to cater to the needs of different segments....

There is an increasing number of environmentally conscious consumers and natural product lovers in the US. However, many consumers have certain inhibitions towards green cleaners (especially dish soaps) as they find the products to be expensive and less efficient to remove tough grease. A poten...

The client wanted to enhance its product penetration strategy in Saudi Arabia. For this, the client wished to know everything about the Saudi Arabian culture, including purchasing power, lifestyle, values, shopping habits, consumer attitudes and preferences towards oral care (OC) and personal ca...

Read how we helped a global manufacturer overcome an interesting challenge that has posed with the change of customer journey...

Read how Course5 Intelligence assisted a technology client to build a decision engine ecosystem for the leadership team...

A Leading consumer products company wanted an effective way of predicting and forecasting campaigns for a specific product line...

A leading US Software Applications Company wanted to change its entire marketing strategy to accommodate their shift in business model...

The client wanted to understand the effectiveness of a major content transformation exercise and their impact on the business...

A leading manufacturer of laptops and peripherals notice constant decline on their consumer attention spans...

Read how we identified customer interactions and mapped end to end, the digital customer journey for laptops in the US...

A leading technology product firm wanted to obtain customer insights across social platforms/ channels and also track its brand's health by using key KPIs such as.....

A leading athletic apparel retailer wanted to streamline their current setup, sought a partner to manage stakeholder queries related to all published reports and manage their BI reporting platforms to integrate their current BI stack....

The client requested for a comprehensive usability study on their entire checkout process, plus, a deep-dive analysis of their consumer behavior w.r.t the entire checkout process....

The client invested significantly in digitizing their processes and enabling digital as a self-service channel to reduce their operational cost....

The client was not able to meet their monthly and quarterly targets for both their brand awareness and performance based campaigns....

A Large telecom provider in Western European region with approx. 5.3 million subscribers had recorded consistent decline in customer satisfaction measures...

One of the largest global retailers, headquartered in US, was facing high negative Net Promoter Score (NPS) values for the search functionality across the website for all products....

Bicultural Hispanics are the second generation Hispanics; are bilinguals and the ones who have adopted US behaviors and attitudes while still holding on to key Hispanic values....

The client was in the process of revamping it’s marketing and communication strategies and wanted to particularly tap Hispanics....

The client reached out to Course5 to carry out a research and information synthesis on Hispanics' digital e-commerce behavior in the US that will enable them to define strategies and tactics to drive current and future growth among this segment....

The client wanted to focus on two phases for this important shopping segment - Hispanics (phase 1) and Bi-cultural Hispanics (phase 2)....

The client wished to understand the U.S. Hispanic holiday shopping behavior. This included understanding their shopping influences, specifically around the Hispanic holidays....

Continuous monitoring of MOA landscape for early stage oncology assets provided an assessment of impact to our client’s strategic goals in the therapy area
Asset prioritization model strengthened client’s oncology franchise by evaluating new opportunities, facilitating R&D efforts and improv...

A mid-size pharma company wants to create a prioritized list of countries that are amenable for opioid market entry based on regulatory and market parameters....

The client wanted to understand the switching behavior of patients and the magnitude of reasons for switching out...

The client wanted to enable a holistic and integrated understanding of clinical development and market dynamics to support the business unit with strategic decisions...

A Leading Pharma Company needed CI support through continuous monitoring and analysis of competitors, end-to-end coverage of important oncology conferences.....

The Client wanted to identify devices/platforms in home-based patient management settings which can be developed and commercialized as health technologies....

Evaluated historic trend and anticipated upcoming events of competitors to understand and anticipate how their strategies were evolving...

Helped shape promotional strategies in line with shift in market trend from platform agents to high-efficacy therapies (orals and IVs)...

The client wanted Course5 to design and deliver a customized CI program for continuous monitoring and report key competitor activities for.....

A customized information package highlighting insights obtained from KOLs, physicians and competitor booth representatives around key topics, and a robust implication analysis to optimize client product positioning and promotional activities...

A customized information package highlighting insights obtained from KOLs, physicians and competitor booth representatives around key topics, and a robust implication analysis to optimize client product positioning and promotional activities...

The Client wanted to understand competitors’ deployment strategy and get an insight on overall prioritization within hemato-oncology franchise...

This was the case for a large utility company that had already partnered with Course5 Intelligence on a brand and customer satisfaction tracking study. A recent event in their service department made them question how much trust their customers actually had for the company. ...

Course5 was asked to conduct a segmentation analysis and predictive model to enable a better understanding of customer attitude and usage, with respect to fast food, and so the client could tailor fast food restaurant offerings to specific segments. ...

One of the large technology companies wanted to better target profitable segments for acquisition and enhance engagement with their profitable customers to drive digital utilization. With this they also wanted to propagate engagement to drive customer brand advocacy. The company asked Course5 Intell...

• The client wanted to drive better city / state specific campaigns to drive adoption of sunscreen usage
• Improve customer engagement
• Better brand advocacy and equity
• Enhance ROI on campaigns

• This client's stakeholders were worried about issues related to poor lead quality, sales pipeline and funnel indicating lack of a robust lead scoring mechanism
• Specifically, the client requested Course5 to create a propensity model at marketing team level base...

The client wished to ramp up its App store by selling entertainment related content such as music, movies, TV shows, and games through its app store platform....

The client wanted to develop an engagement scoring system for profiling highly engaged residential customers as input to product/service marketing efforts...

Read how Course5 helped a leading footwear firm to leverage competitive and internal data to optimize product offerings (Optimal products and Upsells on their e-commerce site). ...

Course5 solved the problem of high post-delivery returns that led to poor customer experience, low overall Net Promoter Score (NPS), and drop in revenue. ...

The client wanted to develop an engagement scoring system for profiling highly engaged residential customers as input to product/service marketing efforts...

The client wanted to develop an engagement scoring system for profiling highly engaged residential customers as input to product/service marketing efforts...

To develop a sequential, bottom-up impact model to establish the relative impact of nearly 50 separate customer touchpoints associated with specific functional dimensions related to overall Trust and Service Experience, on overall Customer Satisfaction...

Build a base of knowledge regarding the social media practices of small and medium businesses in the utilities sector and to understand to what extent these businesses would find value in receiving energy-related information from the utility company...

The company wanted to increase sales from existing customers by creating customized offers (discounts, bundled offers) and consequently move ahead of the competition. ...

The client was lagging behind its competitors in app store performance and in terms of revenue generated from the store, the client hence wished to identify opportunities to expand.....

Cellular prepaid customers of today want greater control over the service they subscribe to and the amount they pay for superannuating the traditional "one-size-fits-all" pricing plans....

Ad Blockers are big threat to digital advertising. Use of Ad Blockers by phone and operating system manufacturers have further raised concerns in the Advertising Industry ...

The client wished to analyze the underlying themes of the ads that different companies showcased over 2015 holiday season for which they approached Course5 Intelligence ...

The trading and distribution company wanted to increase its market share by adding new customers to its portfolio. The client did not have.. ...

The cloud market is growing at a very fast pace with an increasing number of companies shifting away from legacy IT services to cloud-based services....

The Client need insights into the market landscape and opportunities, and analyze the threats posed by the competitors with their offerings...

Globally, cloud computing is transforming businesses across industries and creating a paradigm shift by delivering hosted services through the internet with many benefits and innovation...

Mobiles/smartphones are a commodity today with multiple brands - both global and local - selling around 25,000 new models in the market at all perceivable price-points....

This consumer products company had developed around 50 concept ideas for toothpaste and mouthwash categories combined. They received around 5,000 responses ...

A significant amount of market research was done on the gum health space and this client had numerous reports of varying complexity on the subject....

In 2014, 13% of total US households were Hispanic and it is expected to grow to 35% by 2030. This client wanted...

• Client had 80,000+ web pages spread across 15 domains and multiple languages, which contributed to data integrity challenges in their implementation of Adobe SiteCatalyst
• Lack of coordination between site and analytics teams resulted in inconsistency and errors in tagging ...

A Leading US technology company wanted to improve their customer retention and acquisition rates by targeting their large B2B customer base....

A global PC manufacturer wanted to deploy a competitive intelligence gaming console for real-time updates against a 4P analysis...

• This client's website had more than 100 campaigns running each week and the data was flowing into multiple marketing platforms
• The client wanted to understand the digital depth and goal conversion of various marketing efforts
• They wanted to understand how cam...

The client wished to carry out a market scoping and ecosystem study to validate its perceptions on the opportunities in the machine to machine market before making investments. The client has the following hypotheses:

• As the machine to machine (M2M) industry extends its focus beyond ni...

Software development in the cloud has expanded to take on many forms. This is an arena where developers can do what it takes to create winning cloud strategies. Companies may offer cloud-based development and application scaling or infrastructure management for deploying and managing apps in the clo...

New technologies are transforming the automotive sector, which have major implications for industry players and consumers alike. In the current landscape, cars have a computing power of 20 personal computers with embedded software featuring more than 100 million lines of code and the ability to proc...

The transportation and logistics industry has undergone significant changes in recent times. Due to its cross-functional role, it is a critical link between industries and is often a mirror that reflects imminent changes....

The future growth of value-added services in the value chain of machine to machine (M2M) market and the Internet of Things (IoT) will, to a great extent, come from data....

A leading US PC manufacturer wanted to look at competitive intelligence and highlight key trends around the marketing 4Ps (product, price, place and promotion) by leveraging digital data.....

• Client's website had more than 1,000 campaigns running in a week and client wanted to ensure automated campaign tracking and classification solutions
• Prior to the Course5 solution, regional stakeholders used to work with individual agencies to set up campaigns and trac...

Given that the development of new properties for a video game is a risky and equally expensive endeavor, our client wished to understand if what they conceptualized would appeal to today's active gamer. The client also needed to evaluate the price sensitivity of the market on this new property and t...

The client was capturing consumer conversations from multiple channels (tech forums, call center agent transcripts, email, chat) and categorizing the customer experience (text data) manually on a minimized sample basis which did not provide a holistic view of customer experience insights ? Blueocean...

• Client had recently migrated from Adobe Marketing Cloud to Google Analytics and required help during the migration effort
• Client was running more than 50+ campaigns a week and wanted to understand the efficacy of their omni-channel campaign efforts

Course5 was asked to provide a comprehensive market opportunity assessment of a future or prospective CCN technology developed by the client company....

Course5 was asked to provide an expansive analysis and derive insights from the middle-level management audience usage of various tools and client company's enterprise social networking solution, within the scope of their work's day-to-day activities, team collaboration and others....

Client was interested in changing the brand name for a product line extension, Study was designed to determine which of three names should be retained...

Client wanted to understand habits and usage related to earbud/ headphone use, purchase process, and customer segments, A 360 approach was used to understand the market landscape via secondary research.....

India's largest telecommunications (USD one billion online revenue) wanted to leverage its two hundred million plus mobile customer base. Prior to Adobe, they used disparate offline data sources to figure bill payments, recharge history and minutes usage, with no uniquely identified customers.
...

Client had limited access to customer behaviour, preferences and need states based on primary MR data. Client wanted detailed insights into following key attributes:

• Need states and consumer preferences
• Opportunities of product innovation
• Enrich existing consumer...

A leading global beverage company wanted to improve their understanding of alcohol and non-alcohol market by leveraging insights and cues from customer?s conversations on social channels. The client wanted Blueocean Market Intelligence to gather insights from Saudi Arabia, Egypt, Thailand, India, Ch...

Individuals and businesses are increasingly using convenient and accessible electronic payment products. Therefore, the Ecommerce and payments industry has changed significantly over the last few years. With the introduction of many new and innovative hassle-free payment methods, electronic payments...

They wanted to gain a comprehensive understanding of their brand awareness in the cloud market and how they were perceived in association with cloud-based technologies. ...

The Enterprise Resource Planning (ERP) software market, while witnessing slow growth, continues to be a sizable and attractive market segment for IT vendors....

Due to increased adoption, the marketplace is becoming cluttered with big and small players offering a plethora of cloud-based products and services. Hence, identifying a suitable cloud vendor to develop a strategic partnership with can be a daunting task within this extremely complex and fragmented...

Course5's client, a leading infrastructure vendor, does not have a direct offering in the Big Data space, but plays an important role as a key enabler of big data solutions. Amidst challenging times where global economies are extremely volatile and IT investments are slowing down, it is critical tha...

A leader in the international movie industry had recently expanded its chain of movie theaters in the United States. Its US corporate marketing team needed comprehensive profiles of 11 key markets to set strategic directions and develop market-level tactical plans. Local operators also needed fact-b...

This retail client was in need of a balanced scorecard model that would enable its senior leaders to understand the drivers of store-level financial performance and empower the delivery of the company's brand promise (excellent customer service, superior product quality and range, and a highly enjoy...

The client wanted to capture the cleaning behavior of less acculturated Hispanic consumers. The objective was to gain proprietary insights and identify meaningful differences between the Hispanic Market and General Market for the company's categories and brands....

The client specialized in the wedding planning industry and engaged brides by offering ideas, inspirations and items for purchase related to all aspects of their wedding from the wedding gown to flowers, cakes, music, reception, and honeymoon. With such a wide variety of products and services, the e...