Case Studies
Site Transformation Performance Scorecard for a Technology Hardware Company in the US
Industry : Information Technology
The client wanted to understand the effectiveness of a major content transformation exercise and their impact on the bus...
Marketing Performance Measurement of a Subscription based Software Business
A leading US Software Applications Company wanted to change its entire marketing strategy to accommodate their shift in ...
Macro Targeting and Media Optimization using Machine Learning and leveraging Internet Search Data
A Leading consumer products company wanted an effective way of predicting and forecasting campaigns for a specific produ...
E-Commerce Business Performance Measurement
Read how Course5 Intelligence assisted a technology client to build a decision engine ecosystem for the leadership team...
Competitive Intelligence Gamification for a Global Technology Products Manufacturer
Read how we helped a global manufacturer overcome an interesting challenge that has posed with the change of customer jo...
Tracking Brand Health for a Leading Technology Products Firm
A leading technology product firm wanted to obtain customer insights across social platforms/ channels and also track it...
Digital Customer Journey Mapping for a Leading Technology Products Firm
Read how we identified customer interactions and mapped end to end, the digital customer journey for laptops in the US...
Enhanced Marketing Agility
A leading manufacturer of laptops and peripherals notice constant decline on their consumer attention spans...
Optimization of Shopping Cart Page
Industry : Retail
The client requested for a comprehensive usability study on their entire checkout process, plus, a deep-dive analysis of...
Managing of Digital Business Intelligence support
A leading athletic apparel retailer wanted to streamline their current setup, sought a partner to manage stakeholder que...
Leading retailer in US
The client was not able to meet their monthly and quarterly targets for both their brand awareness and performance based...
Promoting personalized offers and initiatives across channels
The client invested significantly in digitizing their processes and enabling digital as a self-service channel to reduce...
Large telecom provider in Western European region targeting both consumer and commercial
Industry : Telecommunications
A Large telecom provider in Western European region with approx. 5.3 million subscribers had recorded consistent decline...
NPS search analysis for a leading retailer in the US
One of the largest global retailers, headquartered in US, was facing high negative Net Promoter Score (NPS) values for t...
Hispanics Holiday shopping
The client wished to understand the U.S. Hispanic holiday shopping behavior. This included understanding their shopping ...
Hispanics Bicultural Hispanics reports for CEC
Industry : Consumer Goods and Services
The client wanted to focus on two phases for this important shopping segment - Hispanics (phase 1) and Bi-cultural Hisp...
Hispanics eCommerce Synthesis
The client reached out to Course5 to carry out a research and information synthesis on Hispanics' digital e-commerce beh...
Hispanics Media Behavior
Industry : Media
The client was in the process of revamping it’s marketing and communication strategies and wanted to particularly tap ...
Targeting Bicultural Hispanics
Bicultural Hispanics are the second generation Hispanics; are bilinguals and the ones who have adopted US behaviors and ...
Competitors’ field force size and organizational structure analysis
Industry : Life Sciences
The Client wanted to understand competitors’ deployment strategy and get an insight on overall prioritization within h...
Conference coverage: AACR 2018
A customized information package highlighting insights obtained from KOLs, physicians and competitor booth represent...
Conference coverage: ASCO 2018
A customized information package highlighting insights obtained from KOLs, physicians and competitor booth representativ...
Continuous CI monitoring in immunology
The client wanted Course5 to design and deliver a customized CI program for continuous monitoring and report key compet...
Continuous CI monitoring in multiple sclerosis
Helped shape promotional strategies in line with shift in market trend from platform agents to high-efficacy therapi...
Continuous CI monitoring in type 2 diabetes
Evaluated historic trend and anticipated upcoming events of competitors to understand and anticipate how their strat...
Home-based patient management platforms: Assessment and prioritization
The Client wanted to identify devices/platforms in home-based patient management settings which can be developed and com...
Primary and secondary CI monitoring
A Leading Pharma Company needed CI support through continuous monitoring and analysis of competitors, end-to-end coverag...
Product profile: Myeloid cancers
The client wanted to enable a holistic and integrated understanding of clinical development and market dynamics to suppo...
Social media analysis of intent-to-switch behavior in a mature market
The client wanted to understand the switching behavior of patients and the magnitude of reasons for switching out...
Strategic decision support market entry for an opioid API manufacturer
A mid-size pharma company wants to create a prioritized list of countries that are amenable for opioid market entry bas...
Early asset prioritization in oncology
Continuous monitoring of MOA landscape for early stage oncology assets provided an assessment of impact to our clien...
Product Assortment and Up sell Optimization for a Leading Global Footwear Firm
Read how Course5 helped a leading footwear firm to leverage competitive and internal data to optimize product offerings ...
Multi-channel Insight for NPS by Optimizing Distribution Center Web
Course5 solved the problem of high post-delivery returns that led to poor customer experience, low overall Net Promoter ...
Identified optimal social media strategy to keep customers engaged in latest developments surrounding energy management
Industry : Utilities
Build a base of knowledge regarding the social media practices of small and medium businesses in the utilities sector ...
Multivariate profiling to understand utility customers by level of engagement
The client wanted to develop an engagement scoring system for profiling highly engaged residential customers as input to...
Impact of trust and experience on customer satisfaction and ongoing progress measurement
To develop a sequential, bottom-up impact model to establish the relative impact of nearly 50 separate customer touchp...
Improved direct response program participation and reduced marketing costs with predictive modeling
Developed model to identify utility customers at risk of seasonal defection from Time-of-Use (TOU) price plan
Assisted a B2B retailer to create product bundles and develop pricing strategies so as to increase the revenue through upsell /cross-sell
The company wanted to increase sales from existing customers by creating customized offers (discounts, bundled offers) a...
Thematic analysis of the underlying advertisement themes
The client wished to analyze the underlying themes of the ads that different companies showcased over 2015 holiday seaso...
The Ad Blocker Invasion - A threat to digital advertising industry
Ad Blockers are big threat to digital advertising. Use of Ad Blockers by phone and operating system manufacturers have f...
Retail E-commerce - market opportunity assessment for client's App Store
The client wished to ramp up its App store by selling entertainment related content such as music, movies, TV shows, and...
Competitive Pricing Comparator - A strategic pricing intelligence tool
Cellular prepaid customers of today want greater control over the service they subscribe to and the amount they pay for ...
App Trends and Forecasts.
The client was lagging behind its competitors in app store performance and in terms of revenue generated from the store,...
Understanding bi-cultural Hispanics segment to drive growth across key categories
In 2014, 13% of total US households were Hispanic and it is expected to grow to 35% by 2030. This client wanted...
Information synthesis on gum health
A significant amount of market research was done on the gum health space and this client had numerous reports of varying...
Verbatim analysis of toothpaste and mouthwash concept testing results
This consumer products company had developed around 50 concept ideas for toothpaste and mouthwash categories combined. T...
Assessment of consumer pain points in the mobile purchase journey
Mobiles/smartphones are a commodity today with multiple brands - both global and local - selling around 25,000 new model...
Assessment of government cloud market and competitive landscape
Globally, cloud computing is transforming businesses across industries and creating a paradigm shift by delivering hoste...
Developing an overview on the mobile payments market
The Client need insights into the market landscape and opportunities, and analyze the threats posed by the competitors w...
Hiring analysis of a cloud provider
The cloud market is growing at a very fast pace with an increasing number of companies shifting away from legacy IT ser...
Competitive intelligence -gaming console for a leading pc manufacturer
A global PC manufacturer wanted to deploy a competitive intelligence gaming console for real-time updates against a 4P a...
Comprehensive prospect profiling across digital channels for a leading technology company
A Leading US technology company wanted to improve their customer retention and acquisition rates by targeting their larg...
Helped a B2B Retailer analyze potential customers at street level to increase sales conversion ratio
The trading and distribution company wanted to increase its market share by adding new customers to its portfolio. The c...
Gained customer experience insights from conversations using advanced text analytics and machine learning techniques
The client was capturing consumer conversations from multiple channels (tech forums, call center agent transcripts, emai...
Leading PC Manufacturer Enhanced Funnel Effectiveness Through Better Lead Nurturing Using Advanced Digital Analytics
Global PC vendor simplified 80,000+ digital pages through automated tag management solution
PC manufacturer simplified tracking of channel performance for campaigns and improved accuracy of attribution across channels
Global hi-tech and cloud solutions provider doubled ROI from digital campaigns with automated omni-channel reporting system
Leading PC Manufacturer Enhanced Agitility of Marketing Decisions With Near real Time Digital Competitive Intelligence
A leading US PC manufacturer wanted to look at competitive intelligence and highlight key trends around the marketing 4P...
High-tech cloud solutions provider enhanced campaign effectiveness and ROI tracking with specialized analytics extension team
Global CPG Giant Achieved Mass Personalized Customer Engagement For Enhanced Brand Loyalty and Product Innovation
Client had limited access to customer behaviour, preferences and need states based on primary MR data. Client wanted det...
Telecom provider with over 200 million customers aligned online and offline interactions for personalized engagement
India's largest telecommunications (USD one billion online revenue) wanted to leverage its two hundred million plus mobi...
Leading global beverage company improved customer segmentation in multiple countries through social media insights
A leading global beverage company wanted to improve their understanding of alcohol and non-alcohol market by leveraging ...
Pharmaceutical Giant Improved Customer Engagement Through Geo-Targeting Using Social Media Analytics
Large Technology vendor achieved mass personalized customer engagement with social media analytics
One of the large technology companies wanted to better target profitable segments for acquisition and enhance engagement...
Assessment of competition landscape for predictive maintenance
The future growth of value-added services in the value chain of machine to machine (M2M) market and the Internet of Thin...
Deep-dive analysis of the transportation and logistics industry
The transportation and logistics industry has undergone significant changes in recent times. Due to its cross-functional...
Costing Analysis of Adding Connectivity Solutions to Cars
New technologies are transforming the automotive sector, which have major implications for industry players and consumer...
Comprehensive product analysis of leading cloud platforms
Software development in the cloud has expanded to take on many forms. This is an arena where developers can do what it t...
An ecosystem study of device management vendors in the machine to machine (M2M) market
The client wished to carry out a market scoping and ecosystem study to validate its perceptions on the opportunities in ...
Evaluating a product idea by understanding the feature price fit
Given that the development of new properties for a video game is a risky and equally expensive endeavor, our client wish...
Attitude and usage segmentation on fast food consumption
Course5 was asked to conduct a segmentation analysis and predictive model to enable a better understanding of customer a...
Enterprise Social Network - Audience Research
Course5 was asked to provide an expansive analysis and derive insights from the middle-level management audience usage o...
Market opportunity assessment for Content- Centric Networking (CCN)
Course5 was asked to provide a comprehensive market opportunity assessment of a future or prospective CCN technology dev...
Category segmentation and consumer market study to understand Headphone usage patterns
Client wanted to understand habits and usage related to earbud/ headphone use, purchase process, and customer segments, ...
Evaluating the feasibility for brand name change and its effect on positioning and awareness
Client was interested in changing the brand name for a product line extension, Study was designed to determine which of ...
Usage and Attitudes Study Drives Sustainable and Differentiated Strategy
Industry : Others
The client specialized in the wedding planning industry and engaged brides by offering ideas, inspirations and items for...
Measuring the Impact of Customer Trust and Experience on Satisfaction
This was the case for a large utility company that had already partnered with Course5 Intelligence on a brand and custom...
Segmentation Study Unveils Product Insights
The client wanted to capture the cleaning behavior of less acculturated Hispanic consumers. The objective was to gain pr...
Leveraging a Balanced Scorecard for Performance Analysis
This retail client was in need of a balanced scorecard model that would enable its senior leaders to understand the driv...
Market Profiling to Set Strategic Direction and Tactical Plans
A leader in the international movie industry had recently expanded its chain of movie theaters in the United States. Its...
Big Data Market Landscape Analysis
Course5's client, a leading infrastructure vendor, does not have a direct offering in the Big Data space, but plays an i...
Cloud Partnership Opportunity Analysis Identifies Prospects
Due to increased adoption, the marketplace is becoming cluttered with big and small players offering a plethora of cloud...
Market Opportunity Assessment in Enterprise Resource Planning (ERP)
The Enterprise Resource Planning (ERP) software market, while witnessing slow growth, continues to be a sizable and attr...
Social Media Study for Brand Awareness of Cloud Computing
They wanted to gain a comprehensive understanding of their brand awareness in the cloud market and how they were perceiv...
Payment Industry Analysis for Understanding the Consumer and Competitors
Industry : Financial Services
Individuals and businesses are increasingly using convenient and accessible electronic payment products. Therefore, the ...
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