Generating Actionable Insights from Consumer Contact Data to Improve Customer Experience

Generating Actionable Insights from Consumer Contact Data to Improve Customer Experience

The client, a leading CPG organization with over 100+ brands and sub-products, has consumers worldwide procuring and consuming their products on a daily basis. The client had been collecting and storing consumer contact data from various channels on a wide spectrum of areas…

Industry : Consumer Goods & Services
Solution : Customer Analytics
Intelligent Automation for Marketing Campaigns

Intelligent Automation for Marketing Campaigns

The client organization’s North America marketing function runs over 1,000 campaigns at any given time. A single campaign has several promotions mapped to it. These are promoted through web, app, mobile and offline channels. In order to save human effort, the eCommerce and marketing teams wanted to automate the campaign execution, approval, and QA. Their goal was to automate the process and expand the campaign coverage while reducing effort and increasing accuracy.

Industry : Technology
Solution : Marketing Analytics
Enabling Sales Buddy with Customer Intelligence Capabilities

Enabling Sales Buddy with Customer Intelligence Capabilities

The client wanted to empower the Sales representatives with insights on customer and marketing functions at their fingertips, thereby enabling faster decision-making and better customer relationship management.

Industry : Technology
Solution : Marketing Analytics
Data Enrichment and Integrated Business Intelligence for an Ecommerce Team

Data Enrichment and Integrated Business Intelligence for an Ecommerce Team

The client, a multinational ecommerce company, engaged Course5’s Digital and Analytics team to help unify disparate and inconsistent data from 13 sources. The client wanted to create a single view of ecommerce sales, website traffic, demand generation and product performance data that could be easily tracked and leveraged to get automated insights.

Industry : Technology
Solution : Digital Analytics
Building an Analytics Foundation to Consolidate Data across BI Platforms for Strategic Decision-Making

Building an Analytics Foundation to Consolidate Data across BI Platforms for Strategic Decision-Making

The client is a leading athleisure retailer in the US. Decision-making in the organization was very siloed and distributed across multiple stacks including PowerBI, Qlik, Teradata, Oracle, SQLs with over 1400 reports.

Industry : Retail
Solution : Digital Analytics
Single View of Multi-Brand Customer Data with Automated Reporting Insights

Single View of Multi-Brand Customer Data with Automated Reporting Insights

The client had multiple brands under their umbrella and were facing difficulties in managing and maintaining data across different brands to obtain insights. Infrastructure scalability was a big concern while managing both clickstream as well as social data. Inconsistencies were common and there was tremendous manual effort involved in preparing the required excel reports.

Industry : Retail
Solution : Customer Analytics
Setting Up Distributed Computing Infrastructure

Setting Up Distributed Computing Infrastructure

The client wanted to integrate data from 100+ website on a daily basis and define digital, promotion and product strategy It was expensive and complex to procure multiple servers and integrate them to extract data from websites They wanted to set up a Big Data processing tool which would automate the process.

Industry : Consumer Goods & Services
Solution : Digital Analytics
Optimizing Global Marketing Campaign Performance with a Unified Platform

Optimizing Global Marketing Campaign Performance with a Unified Platform

The client’s marketing team wanted to create a one-stop reporting tool to access necessary information on global marketing campaigns. At that time, information was accessed through multiple systems and marketing analysts were spending a lot of time shuffling through systems. In order to avoid that, they wanted to improve the process and run optimum campaigns.

Industry : Consumer Goods & Services
Solution : Digital Analytics
B2B Marketing Spend Effectiveness with a KPI Summary Dashboard

B2B Marketing Spend Effectiveness with a KPI Summary Dashboard

The marketing analytics team at the client organization was facing issues in analyzing campaign performance and effectiveness of their marketing spend across various stages of customer acquisition.

Industry : Consumer Goods & Services
Solution : Digital Analytics
Finished Goods Waste Reduction using AI powered Insights

Finished Goods Waste Reduction using AI powered Insights

Inventory Waste was an ~$100M annual problem for our client, a CPG organization with several foods and beverages business lines. Waste was being caused predominantly due to products going stale, getting damaged while in transit or while in storage and due to customer returns.

Industry : Consumer Goods & Services
Solution : Supply Chain Analytics
Understanding Consumer Awareness and Perceptions about Gene Therapy for Hemophilia among EU5 Countries

Understanding Consumer Awareness and Perceptions about Gene Therapy for Hemophilia among EU5 Countries

The objective of the study was to understand how much consumers already know about Gene Therapy (GT) for Hemophilia in order to inform the messaging and positioning strategy for their new drug in the EU5 markets (France, Germany, Italy, Spain, United Kingdom).

Industry : Life Sciences
Solution : Consumer & Market Insights
Analyzing Online Conversations on Treatments for Early Relapses of Multiple Myeloma in the US and Germany

Analyzing Online Conversations on Treatments for Early Relapses of Multiple Myeloma in the US and Germany

The objective of the study was to understand the themes of conversations on early-stage relapse of Multiple Myeloma by patients and medical professionals.

Industry : Life Sciences
Solution : Consumer & Market Insights
Centralized Market and Competition Sensing Platform for a Semiconductor Giant

Centralized Market and Competition Sensing Platform for a Semiconductor Giant

The existing competitive tracking process in the client organization was people-driven and decentralized. The client faced several challenges such as information overload from multiple sources and data duplication in this approach.

Industry : Technology
Solution : Consumer & Market Insights
Customer Monetization Solution Using Applied AI

Customer Monetization Solution Using Applied AI

The client was looking for a solution that provided customer-based insights and business decision support for retail, commercial and SME businesses. A core focus of the business requirement was to develop the ability to provide exceptional customer service.

Industry : Financial Services
Solution : Customer Analytics Digital Analytics
Improved Regional Warehouse Capacity, Service Levels and Inventory Fill Rate using Course5 Discovery

Improved Regional Warehouse Capacity, Service Levels and Inventory Fill Rate using Course5 Discovery

Supply chains and their processes have traditionally always been complex, with supply chain professionals having to juggle multiple SKUs, multiple buildings, multiple modes of transport, and multiple channels of distributing products to the market.

Industry : Consumer Goods & Services
Solution : Supply Chain Analytics
Impact of COVID-19 on the Personal Computer (PC) Industry

Impact of COVID-19 on the Personal Computer (PC) Industry

The client wanted to understand the impact of the COVID-19 pandemic on the PC market to inform their future strategy. They wanted to understand changes in customer behavior and perspectives and key themes emerging around PC usage globally.

Industry : Technology
Solution : Consumer & Market Insights
Impact of the COVID-19 Pandemic and Lockdown on the Sustainability Market (CPG) in the UK

Impact of the COVID-19 Pandemic and Lockdown on the Sustainability Market (CPG) in the UK

The findings of this study were used as insights to develop their communications and marketing strategies around sustainability. The client found the insights relevant and valuable, and extended the study to other European countries.

Industry : Consumer Goods & Services
Solution : Digital Analytics
Marketing Spend Optimization

Marketing Spend Optimization

The client was spending 5-6% of their online revenue towards digital marketing and out of which, a significant 45% of the budget was getting spent on Search and Display marketing followed by 25% on Email, 18% on Social

Industry : Retail
Solution : Marketing Analytics
Micro Segmentation

Micro Segmentation

The client conducts a fashion event twice a year. They wanted to analyze the influence of this event on brand and sales level business metrics.

Industry : Consumer Goods & Services
Solution : Customer Analytics
Real-time insights and recommendations on KPIs of growth, inventory, and marketing spend for 27 Marketplaces

Real-time insights and recommendations on KPIs of growth, inventory, and marketing spend for 27 Marketplaces

The Client sells on 27 online and offline channels – Online, Store, Pick-up, Delivery. Each of these channels capture and share their data in different formats making data stitching and visualization a challenge.

Industry : Consumer Goods & Services
Solution : Digital Analytics
Brand Monitoring and Governance using Course5 Compete

Brand Monitoring and Governance using Course5 Compete

The client, one of the top 20 global technology brands, wanted to ensure high-quality branding exposure on e-tailer sites and engaged Course5 Intelligence to address the following issues:

Industry : Technology
Product Reviews and Voice-of-Customer (VoC) Analysis

Product Reviews and Voice-of-Customer (VoC) Analysis

The client, one of the world’s largest providers of personal computers and a Fortune 500 company, wanted to collect product reviews data from leading etailers, marketplaces, social media websites and forums, and use the insights from the data to help improve their overall customer experience (CX).

Industry : Technology
Anti-Aging Skincare Category – A Deep-Dive in the US Market

Anti-Aging Skincare Category – A Deep-Dive in the US Market

The aim of the study was to conduct an extensive thematic analysis to assess customer concerns, preferences and other consideration factors around anti-aging as a beauty products category.

Industry : Consumer Goods & Services
Solution : Digital Analytics
AI-led Digital Platform for Accelerated Credit Management

AI-led Digital Platform for Accelerated Credit Management

Course5 team and Client strategic approach to – Gain 360 degree view of the business of the bank and its customers. Build intelligence and leverage the unified view for actionable insights for business, as drivers for decision making and to standardize KPI’s and Metrics.

Industry : Financial Services
Solution : Digital Analytics
Digital Customer Journey Mapping for a Large Retailer

Digital Customer Journey Mapping for a Large Retailer

One of the largest global strategy, consulting & technology companies wanted to map the digital customer journey for Generation Z and Millennials shoppers in the retail fashion industry

Industry : Retail
Solution : Customer Analytics
Event Analysis: FIFA 2018

Event Analysis: FIFA 2018

A global CPG company wanted to conduct an event analysis (Pre and In-flight) to measure ROI on the brand’s current investments associated to FIFA 2018. The objective was to discover perceptions around celebrity players/teams and leverage the findings to strategize on endorsements & derive actionable insights.

Industry : Consumer Goods & Services
Solution : Consumer & Market Insights
Digital Customer Journey Mapping for a Leading Technology Products Firm

Digital Customer Journey Mapping for a Leading Technology Products Firm

Read how we identified customer interactions and mapped end to end, the digital customer journey for laptops in the US

Industry : Technology
Solution : Customer Analytics
Competitive Intelligence Gamification for a Global Technology Products Manufacturer

Competitive Intelligence Gamification for a Global Technology Products Manufacturer

Read how we helped a global manufacturer overcome an interesting challenge that has posed with the change of customer journey

Industry : Telecom
Solution : Consumer & Market Insights
E-Commerce Business Performance Measurement

E-Commerce Business Performance Measurement

Read how Course5 Intelligence assisted a technology client to build a decision engine ecosystem for the leadership team

Industry : Technology
Solution : Enterprise AI
Media Planning by Leveraging Consumer Search Data

Media Planning by Leveraging Consumer Search Data

A Leading consumer products company wanted an effective way of predicting and forecasting campaigns for a specific product line

Industry : Consumer Goods & Services
Solution : Digital Analytics
Marketing Performance Measurement of a Subscription based Software Business

Marketing Performance Measurement of a Subscription based Software Business

A leading US Software Applications Company wanted to change its entire marketing strategy to accommodate their shift in business model

Industry : Technology
Solution : Marketing Analytics
Competitive Intelligence Dashboard

Competitive Intelligence Dashboard

Helped senior executives within the client company to easily view and assimilate high-level insights at the indication/competitor/industry-levels.

Industry : Life Sciences
Solution : Digital Analytics
Leading retailer in US

Leading retailer in US

The client was not able to meet their monthly and quarterly targets for both their brand awareness and performance based campaigns.

Industry : Retail
Solution : Marketing Analytics
Managing of Digital Business Intelligence support

Managing of Digital Business Intelligence support

A leading athletic apparel retailer wanted to streamline their current setup, sought a partner to manage stakeholder queries related to all published reports and manage their BI reporting platforms to integrate their current BI stack.

Industry : Others
Solution : Enterprise AI
NPS search analysis for a leading retailer in the US

NPS search analysis for a leading retailer in the US

One of the largest global retailers, headquartered in US, was facing high negative Net Promoter Score (NPS) values for the search functionality across the website for all products.

Industry : Retail
Solution : Customer Analytics
Large telecom provider in Western European region targeting both consumer and commercial

Large telecom provider in Western European region targeting both consumer and commercial

A Large telecom provider in Western European region with approx. 5.3 million subscribers had recorded consistent decline in customer satisfaction measures

Industry : Telecom
Multi-channel Insight for Enhancing the NPS by Optimizing Distribution Center Web

Multi-channel Insight for Enhancing the NPS by Optimizing Distribution Center Web

Course5 solved the problem of high post-delivery returns that led to poor customer experience, low overall Net Promoter Score (NPS), and drop in revenue.

Industry : Retail
Solution : Customer Analytics
Product Assortment and Up sell Optimization for a Leading Global Footwear Firm

Product Assortment and Up sell Optimization for a Leading Global Footwear Firm

Read how Course5 helped a leading footwear firm to leverage competitive and internal data to optimize product offerings (Optimal products and Upsells on their e-commerce site).

Industry : Consumer Goods & Services, Retail
Solution : Consumer & Market Insights
Early Asset Prioritization in Oncology

Early Asset Prioritization in Oncology

Provide end-to-end conference coverage including primary and secondary intelligence gathering based on KITs and KIQs…

Industry : Life Sciences
Solution : Consumer & Market Insights
High-tech cloud solutions provider enhanced campaign effectiveness and ROI tracking with specialized analytics extension team

High-tech cloud solutions provider enhanced campaign effectiveness and ROI tracking with specialized analytics extension team

  • This client’s website had more than 100 campaigns running each week and the data was flowing into multiple marketing platforms
  • The client wanted to understand the digital depth and goal conversion of various marketing efforts
  • They wanted to understand how campaigns are influencing customer interactions with various digital properties
  • Additional, they wanted to draw insights from the campaigns and use it to enhance consumer behaviors
  • Overall, the client was looking for a cohesive analytics strategy
Industry : Technology
Solution : Digital Analytics
Global hi-tech and cloud solutions provider doubled ROI from digital campaigns with automated omni-channel reporting system

Global hi-tech and cloud solutions provider doubled ROI from digital campaigns with automated omni-channel reporting system

  • Client had recently migrated from Adobe Marketing Cloud to Google Analytics and required help during the migration effort
  • Client was running more than 50+ campaigns a week and wanted to understand the efficacy of their omni-channel campaign efforts
Industry : Technology
Solution : Digital Analytics
Global PC vendor simplified 80,000+ digital pages through automated tag management solution

Global PC vendor simplified 80,000+ digital pages through automated tag management solution

  • Client had 80,000+ web pages spread across 15 domains and multiple languages, which contributed to data integrity challenges in their implementation of Adobe SiteCatalyst
  • Lack of coordination between site and analytics teams resulted in inconsistency and errors in tagging
  • Questionable data was frequently found by business partners, usually without any explanation, leading to a distrust in the numbers shown by the analytics team
Industry : Technology
Solution : Digital Analytics