Identified optimal social media strategy to keep customers engaged in latest developments surrounding energy management
Industry : Utilities
Build a base of knowledge regarding the social media practices of small and medium businesses in the
utilities sector ...
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Multivariate profiling to understand utility customers by level of engagement
The client wanted to develop an engagement scoring system for profiling highly engaged residential customers as input to...
Impact of trust and experience on customer satisfaction and ongoing progress measurement
To develop a sequential, bottom-up impact model to establish the relative impact of nearly 50 separate customer
Improved direct response program participation and reduced marketing costs with predictive modeling
Developed model to identify utility customers at risk of seasonal defection from Time-of-Use (TOU) price plan
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