Digital Transformation has made inroads into every industry and organization, and leaders seek knowledge and solutions to upgrade their businesses, thus making advisory services necessary for every enterprise. The Client wished to understand the market for such advisory services in detail, with ...

The final report helped the client better understand the pain points of LoB decision makers across industries. It helped the client improve their marketing strategy, reach more LoB decision makers, and build trust and confidence in their products....

The report provided insights on the culture, lifestyle, and habits of Asian-Americans, and helped the client have a deeper understanding of this audience. It also aided the client in defining customized strategies to drive growth across categories (oral care, personal care, and home care) a...

The report provided a concrete set of recommendations for their under performing anti-cavity toothpaste category and related new product launches. Recommendations included suggestions on what their next concept board should look like (relevant messages and claims) and optimizations for the ...

The client is a leading brand (No.2) in the manual toothbrush segment in the US and is striving to make a mark in the power toothbrush category that includes battery toothbrushes and electric toothbrushes. To expand their presence in the battery toothbrush market, the client had directed efforts tow...

Overall analysis and tracking of the competitive landscape helped our client to learn about the updates to the landscape in real time followed by a deep dive analysis of the implications....

Helped key decision-makers within the client company keep abreast of the strategies of key competitors and evolving regulatory landscape...

A customized information package highlighting all insights gathered at the conference collated with key findings from secondary and primary research helped our clients to realign their strategy....

Helped senior executives within the client company to easily view and assimilate high-level insights at the indication/competitor/ industry-levels....

Helped to benchmark best practices and competitor strategies in patient engagement within the oncology space across EU5...

AI is becoming ubiquitous and companies are baking AI (Artificial Intelligence) into almost all consumer hardware. As one of the biggest adopters of AI, the client wanted to understand the concerns and trust issues among consumers around AI so that they can address them and garner their trust....

As the revenue from its core business was slowing down, the client was exploring new services like Wi-Fi to be launched in emerging markets where the uptick of mobile is high, so that it can diversify its revenue stream....

The market for AR is picking-pace and many consumer-facing industries are experimenting with AR to keep the consumer engaged to enhance their experience....

The client was in the process of revamping its marketing strategies to enhance its brand equity, as well as develop more innovative products to cater to the needs of different segments....

The client wanted to enhance its product penetration strategy in Saudi Arabia. For this, the client wished to know everything about the Saudi Arabian culture, including purchasing power, lifestyle, values, shopping habits, consumer attitudes and preferences towards oral care (OC) and personal ca...

There is an increasing number of environmentally conscious consumers and natural product lovers in the US. However, many consumers have certain inhibitions towards green cleaners (especially dish soaps) as they find the products to be expensive and less efficient to remove tough grease. A poten...

The client wanted to understand the effectiveness of a major content transformation exercise and their impact on the business...

A leading US Software Applications Company wanted to change its entire marketing strategy to accommodate their shift in business model...

A Leading consumer products company wanted an effective way of predicting and forecasting campaigns for a specific product line...

Read how Course5 Intelligence assisted a technology client to build a decision engine ecosystem for the leadership team...

Read how we helped a global manufacturer overcome an interesting challenge that has posed with the change of customer journey...

A leading technology product firm wanted to obtain customer insights across social platforms/ channels and also track its brand's health by using key KPIs such as.....

Read how we identified customer interactions and mapped end to end, the digital customer journey for laptops in the US...

A leading manufacturer of laptops and peripherals notice constant decline on their consumer attention spans...

The client requested for a comprehensive usability study on their entire checkout process, plus, a deep-dive analysis of their consumer behavior w.r.t the entire checkout process....

A leading athletic apparel retailer wanted to streamline their current setup, sought a partner to manage stakeholder queries related to all published reports and manage their BI reporting platforms to integrate their current BI stack....

The client was not able to meet their monthly and quarterly targets for both their brand awareness and performance based campaigns....

The client invested significantly in digitizing their processes and enabling digital as a self-service channel to reduce their operational cost....

A Large telecom provider in Western European region with approx. 5.3 million subscribers had recorded consistent decline in customer satisfaction measures...

One of the largest global retailers, headquartered in US, was facing high negative Net Promoter Score (NPS) values for the search functionality across the website for all products....

The client wished to understand the U.S. Hispanic holiday shopping behavior. This included understanding their shopping influences, specifically around the Hispanic holidays....

The client wanted to focus on two phases for this important shopping segment - Hispanics (phase 1) and Bi-cultural Hispanics (phase 2)....

The client reached out to Course5 to carry out a research and information synthesis on Hispanics' digital e-commerce behavior in the US that will enable them to define strategies and tactics to drive current and future growth among this segment....

The client was in the process of revamping it’s marketing and communication strategies and wanted to particularly tap Hispanics....

Bicultural Hispanics are the second generation Hispanics; are bilinguals and the ones who have adopted US behaviors and attitudes while still holding on to key Hispanic values....

The Client wanted to understand competitors’ deployment strategy and get an insight on overall prioritization within hemato-oncology franchise...

A customized information package highlighting insights obtained from KOLs, physicians and competitor booth representatives around key topics, and a robust implication analysis to optimize client product positioning and promotional activities...

A customized information package highlighting insights obtained from KOLs, physicians and competitor booth representatives around key topics, and a robust implication analysis to optimize client product positioning and promotional activities...

The client wanted Course5 to design and deliver a customized CI program for continuous monitoring and report key competitor activities for.....

Helped shape promotional strategies in line with shift in market trend from platform agents to high-efficacy therapies (orals and IVs)...

Evaluated historic trend and anticipated upcoming events of competitors to understand and anticipate how their strategies were evolving...

The Client wanted to identify devices/platforms in home-based patient management settings which can be developed and commercialized as health technologies....

A Leading Pharma Company needed CI support through continuous monitoring and analysis of competitors, end-to-end coverage of important oncology conferences.....

The client wanted to enable a holistic and integrated understanding of clinical development and market dynamics to support the business unit with strategic decisions...

The client wanted to understand the switching behavior of patients and the magnitude of reasons for switching out...

A mid-size pharma company wants to create a prioritized list of countries that are amenable for opioid market entry based on regulatory and market parameters....

Continuous monitoring of MOA landscape for early stage oncology assets provided an assessment of impact to our client’s strategic goals in the therapy area
Asset prioritization model strengthened client’s oncology franchise by evaluating new opportunities, facilitating R&D efforts a...

Read how Course5 helped a leading footwear firm to leverage competitive and internal data to optimize product offerings (Optimal products and Upsells on their e-commerce site). ...

Course5 solved the problem of high post-delivery returns that led to poor customer experience, low overall Net Promoter Score (NPS), and drop in revenue. ...

Build a base of knowledge regarding the social media practices of small and medium businesses in the utilities sector and to understand to what extent these businesses would find value in receiving energy-related information from the utility company...

The client wanted to develop an engagement scoring system for profiling highly engaged residential customers as input to product/service marketing efforts...

To develop a sequential, bottom-up impact model to establish the relative impact of nearly 50 separate customer touchpoints associated with specific functional dimensions related to overall Trust and Service Experience, on overall Customer Satisfaction...

The client wanted to develop an engagement scoring system for profiling highly engaged residential customers as input to product/service marketing efforts...

The client wanted to develop an engagement scoring system for profiling highly engaged residential customers as input to product/service marketing efforts...

The company wanted to increase sales from existing customers by creating customized offers (discounts, bundled offers) and consequently move ahead of the competition. ...

The client wished to analyze the underlying themes of the ads that different companies showcased over 2015 holiday season for which they approached Course5 Intelligence ...

Ad Blockers are big threat to digital advertising. Use of Ad Blockers by phone and operating system manufacturers have further raised concerns in the Advertising Industry ...

The client wished to ramp up its App store by selling entertainment related content such as music, movies, TV shows, and games through its app store platform....

Cellular prepaid customers of today want greater control over the service they subscribe to and the amount they pay for superannuating the traditional "one-size-fits-all" pricing plans....

The client was lagging behind its competitors in app store performance and in terms of revenue generated from the store, the client hence wished to identify opportunities to expand.....

In 2014, 13% of total US households were Hispanic and it is expected to grow to 35% by 2030. This client wanted...

A significant amount of market research was done on the gum health space and this client had numerous reports of varying complexity on the subject....

This consumer products company had developed around 50 concept ideas for toothpaste and mouthwash categories combined. They received around 5,000 responses ...

Mobiles/smartphones are a commodity today with multiple brands - both global and local - selling around 25,000 new models in the market at all perceivable price-points....

Globally, cloud computing is transforming businesses across industries and creating a paradigm shift by delivering hosted services through the internet with many benefits and innovation...

The Client need insights into the market landscape and opportunities, and analyze the threats posed by the competitors with their offerings...

The cloud market is growing at a very fast pace with an increasing number of companies shifting away from legacy IT services to cloud-based services....

A global PC manufacturer wanted to deploy a competitive intelligence gaming console for real-time updates against a 4P analysis...

A Leading US technology company wanted to improve their customer retention and acquisition rates by targeting their large B2B customer base....

The trading and distribution company wanted to increase its market share by adding new customers to its portfolio. The client did not have.. ...

The client was capturing consumer conversations from multiple channels (tech forums, call center agent transcripts, email, chat) and categorizing the customer experience (text data) manually on a minimized sample basis which did not provide a holistic view of customer experience insights ? Blueocean...

• This client's stakeholders were worried about issues related to poor lead quality, sales pipeline and funnel indicating lack of a robust lead scoring mechanism
• Specifically, the client requested Course5 to create a propensity model at marketing team level base...

• Client had 80,000+ web pages spread across 15 domains and multiple languages, which contributed to data integrity challenges in their implementation of Adobe SiteCatalyst
• Lack of coordination between site and analytics teams resulted in inconsistency and errors in tagging ...

• Client's website had more than 1,000 campaigns running in a week and client wanted to ensure automated campaign tracking and classification solutions
• Prior to the Course5 solution, regional stakeholders used to work with individual agencies to set up campaigns and trac...

• Client had recently migrated from Adobe Marketing Cloud to Google Analytics and required help during the migration effort
• Client was running more than 50+ campaigns a week and wanted to understand the efficacy of their omni-channel campaign efforts

A leading US PC manufacturer wanted to look at competitive intelligence and highlight key trends around the marketing 4Ps (product, price, place and promotion) by leveraging digital data.....

• This client's website had more than 100 campaigns running each week and the data was flowing into multiple marketing platforms
• The client wanted to understand the digital depth and goal conversion of various marketing efforts
• They wanted to understand how cam...

Client had limited access to customer behaviour, preferences and need states based on primary MR data. Client wanted detailed insights into following key attributes:

• Need states and consumer preferences
• Opportunities of product innovation
• Enrich existing consumer...

India's largest telecommunications (USD one billion online revenue) wanted to leverage its two hundred million plus mobile customer base. Prior to Adobe, they used disparate offline data sources to figure bill payments, recharge history and minutes usage, with no uniquely identified customers.
...

A leading global beverage company wanted to improve their understanding of alcohol and non-alcohol market by leveraging insights and cues from customer?s conversations on social channels. The client wanted Blueocean Market Intelligence to gather insights from Saudi Arabia, Egypt, Thailand, India, Ch...

• The client wanted to drive better city / state specific campaigns to drive adoption of sunscreen usage
• Improve customer engagement
• Better brand advocacy and equity
• Enhance ROI on campaigns

One of the large technology companies wanted to better target profitable segments for acquisition and enhance engagement with their profitable customers to drive digital utilization. With this they also wanted to propagate engagement to drive customer brand advocacy. The company asked Course5 Intell...

The future growth of value-added services in the value chain of machine to machine (M2M) market and the Internet of Things (IoT) will, to a great extent, come from data....

The transportation and logistics industry has undergone significant changes in recent times. Due to its cross-functional role, it is a critical link between industries and is often a mirror that reflects imminent changes....

New technologies are transforming the automotive sector, which have major implications for industry players and consumers alike. In the current landscape, cars have a computing power of 20 personal computers with embedded software featuring more than 100 million lines of code and the ability to proc...

Software development in the cloud has expanded to take on many forms. This is an arena where developers can do what it takes to create winning cloud strategies. Companies may offer cloud-based development and application scaling or infrastructure management for deploying and managing apps in the clo...

The client wished to carry out a market scoping and ecosystem study to validate its perceptions on the opportunities in the machine to machine market before making investments. The client has the following hypotheses:

• As the machine to machine (M2M) industry extends its focus beyond ni...

Given that the development of new properties for a video game is a risky and equally expensive endeavor, our client wished to understand if what they conceptualized would appeal to today's active gamer. The client also needed to evaluate the price sensitivity of the market on this new property and t...

Course5 was asked to conduct a segmentation analysis and predictive model to enable a better understanding of customer attitude and usage, with respect to fast food, and so the client could tailor fast food restaurant offerings to specific segments. ...

Course5 was asked to provide an expansive analysis and derive insights from the middle-level management audience usage of various tools and client company's enterprise social networking solution, within the scope of their work's day-to-day activities, team collaboration and others....

Course5 was asked to provide a comprehensive market opportunity assessment of a future or prospective CCN technology developed by the client company....

Client wanted to understand habits and usage related to earbud/ headphone use, purchase process, and customer segments, A 360 approach was used to understand the market landscape via secondary research.....

Client was interested in changing the brand name for a product line extension, Study was designed to determine which of three names should be retained...

The client specialized in the wedding planning industry and engaged brides by offering ideas, inspirations and items for purchase related to all aspects of their wedding from the wedding gown to flowers, cakes, music, reception, and honeymoon. With such a wide variety of products and services, the e...

This was the case for a large utility company that had already partnered with Course5 Intelligence on a brand and customer satisfaction tracking study. A recent event in their service department made them question how much trust their customers actually had for the company. ...

The client wanted to capture the cleaning behavior of less acculturated Hispanic consumers. The objective was to gain proprietary insights and identify meaningful differences between the Hispanic Market and General Market for the company's categories and brands....

This retail client was in need of a balanced scorecard model that would enable its senior leaders to understand the drivers of store-level financial performance and empower the delivery of the company's brand promise (excellent customer service, superior product quality and range, and a highly enjoy...

A leader in the international movie industry had recently expanded its chain of movie theaters in the United States. Its US corporate marketing team needed comprehensive profiles of 11 key markets to set strategic directions and develop market-level tactical plans. Local operators also needed fact-b...

Course5's client, a leading infrastructure vendor, does not have a direct offering in the Big Data space, but plays an important role as a key enabler of big data solutions. Amidst challenging times where global economies are extremely volatile and IT investments are slowing down, it is critical tha...

Due to increased adoption, the marketplace is becoming cluttered with big and small players offering a plethora of cloud-based products and services. Hence, identifying a suitable cloud vendor to develop a strategic partnership with can be a daunting task within this extremely complex and fragmented...

The Enterprise Resource Planning (ERP) software market, while witnessing slow growth, continues to be a sizable and attractive market segment for IT vendors....

They wanted to gain a comprehensive understanding of their brand awareness in the cloud market and how they were perceived in association with cloud-based technologies. ...

Individuals and businesses are increasingly using convenient and accessible electronic payment products. Therefore, the Ecommerce and payments industry has changed significantly over the last few years. With the introduction of many new and innovative hassle-free payment methods, electronic payments...