The client wanted to understand the price elasticity and cross-elasticity between its key SKUs to make informed pricing decisions.
Further, the client regularly ran price promos and wanted to understand the optimal pricing opportunities without compromising on share/volume.
The business problem was to figure out the winning Brand-Price-Pack Type combination that would help the brand gain maximum revenue share from its competitor with minimal cannibalization.
Helped the client benchmark their own field resources against key competitors, enabling them to make informed decisions on field force structure.
Enabled the client to perform gap analysis in their promotional strategy and devise plans to boost their market share-of-voice
The client, a leading CPG organization with over 100+ brands and sub-products, has consumers worldwide procuring and consuming their products on a daily basis. The client had been collecting and storing consumer contact data from various channels on a wide spectrum of areas…
The client organization’s North America marketing function runs over 1,000 campaigns at any given time. A single campaign has several promotions mapped to it. These are promoted through web, app, mobile and offline channels. In order to save human effort, the eCommerce and marketing teams wanted to automate the campaign execution, approval, and QA. Their goal was to automate the process and expand the campaign coverage while reducing effort and increasing accuracy.
The client wanted to empower the Sales representatives with insights on customer and marketing functions at their fingertips, thereby enabling faster decision-making and better customer relationship management.
The client, a multinational ecommerce company, engaged Course5’s Digital and Analytics team to help unify disparate and inconsistent data from 13 sources. The client wanted to create a single view of ecommerce sales, website traffic, demand generation and product performance data that could be easily tracked and leveraged to get automated insights.
The client is a leading athleisure retailer in the US. Decision-making in the organization was very siloed and distributed across multiple stacks including PowerBI, Qlik, Teradata, Oracle, SQLs with over 1400 reports.
The client had multiple brands under their umbrella and were facing difficulties in managing and maintaining data across different brands to obtain insights. Infrastructure scalability was a big concern while managing both clickstream as well as social data. Inconsistencies were common and there was tremendous manual effort involved in preparing the required excel reports.
The client wanted to integrate data from 100+ website on a daily basis and define digital, promotion and product strategy It was expensive and complex to procure multiple servers and integrate them to extract data from websites They wanted to set up a Big Data processing tool which would automate the process.
The client’s marketing team wanted to create a one-stop reporting tool to access necessary information on global marketing campaigns. At that time, information was accessed through multiple systems and marketing analysts were spending a lot of time shuffling through systems. In order to avoid that, they wanted to improve the process and run optimum campaigns.
The marketing analytics team at the client organization was facing issues in analyzing campaign performance and effectiveness of their marketing spend across various stages of customer acquisition.
Inventory Waste was an ~$100M annual problem for our client, a CPG organization with several foods and beverages business lines. Waste was being caused predominantly due to products going stale, getting damaged while in transit or while in storage and due to customer returns.
The objective of the study was to understand how much consumers already know about Gene Therapy (GT) for Hemophilia in order to inform the messaging and positioning strategy for their new drug in the EU5 markets (France, Germany, Italy, Spain, United Kingdom).
The objective of the study was to understand the themes of conversations on early-stage relapse of Multiple Myeloma by patients and medical professionals.
The existing competitive tracking process in the client organization was people-driven and decentralized. The client faced several challenges such as information overload from multiple sources and data duplication in this approach.
The client was looking for a solution that provided customer-based insights and business decision support for retail, commercial and SME businesses. A core focus of the business requirement was to develop the ability to provide exceptional customer service.
Supply chains and their processes have traditionally always been complex, with supply chain professionals having to juggle multiple SKUs, multiple buildings, multiple modes of transport, and multiple channels of distributing products to the market.
The client wanted to understand the impact of the COVID-19 pandemic on the PC market to inform their future strategy. They wanted to understand changes in customer behavior and perspectives and key themes emerging around PC usage globally.
The findings of this study were used as insights to develop their communications and marketing strategies around sustainability. The client found the insights relevant and valuable, and extended the study to other European countries.
The client was spending 5-6% of their online revenue towards digital marketing and out of which, a significant 45% of the budget was getting spent on Search and Display marketing followed by 25% on Email, 18% on Social
The client conducts a fashion event twice a year. They wanted to analyze the influence of this event on brand and sales level business metrics.
The Client sells on 27 online and offline channels – Online, Store, Pick-up, Delivery. Each of these channels capture and share their data in different formats making data stitching and visualization a challenge.
The client, one of the top 20 global technology brands, wanted to ensure high-quality branding exposure on e-tailer sites and engaged Course5 Intelligence to address the following issues:
The client, one of the world’s largest providers of personal computers and a Fortune 500 company, wanted to collect product reviews data from leading etailers, marketplaces, social media websites and forums, and use the insights from the data to help improve their overall customer experience (CX).
The aim of the study was to conduct an extensive thematic analysis to assess customer concerns, preferences and other consideration factors around anti-aging as a beauty products category.
Course5 team and Client strategic approach to – Gain 360 degree view of the business of the bank and its customers. Build intelligence and leverage the unified view for actionable insights for business, as drivers for decision making and to standardize KPI’s and Metrics.
One of the largest global strategy, consulting & technology companies wanted to map the digital customer journey for Generation Z and Millennials shoppers in the retail fashion industry
A global CPG company wanted to conduct an event analysis (Pre and In-flight) to measure ROI on the brand’s current investments associated to FIFA 2018. The objective was to discover perceptions around celebrity players/teams and leverage the findings to strategize on endorsements & derive actionable insights.
Read how we identified customer interactions and mapped end to end, the digital customer journey for laptops in the US
Read how we helped a global manufacturer overcome an interesting challenge that has posed with the change of customer journey
Read how Course5 Intelligence assisted a technology client to build a decision engine ecosystem for the leadership team
A Leading consumer products company wanted an effective way of predicting and forecasting campaigns for a specific product line…
A leading US Software Applications Company wanted to change its entire marketing strategy to accommodate their shift in business model
Helped senior executives within the client company to easily view and assimilate high-level insights at the indication/competitor/industry-levels.
The client was not able to meet their monthly and quarterly targets for both their brand awareness and performance based campaigns.
A leading athletic apparel retailer wanted to streamline their current setup, sought a partner to manage stakeholder queries related to all published reports and manage their BI reporting platforms to integrate their current BI stack.
One of the largest global retailers, headquartered in US, was facing high negative Net Promoter Score (NPS) values for the search functionality across the website for all products.
A Large telecom provider in Western European region with approx. 5.3 million subscribers had recorded consistent decline in customer satisfaction measures
Course5 solved the problem of high post-delivery returns that led to poor customer experience, low overall Net Promoter Score (NPS), and drop in revenue.
Read how Course5 helped a leading footwear firm to leverage competitive and internal data to optimize product offerings (Optimal products and Upsells on their e-commerce site).
Provide end-to-end conference coverage including primary and secondary intelligence gathering based on KITs and KIQs…
