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Identified optimal social media strategy to keep customers engaged in latest developments surrounding energy management

Industry : Utilities

Build a base of knowledge regarding the social media practices of small and medium businesses in the utilities sector ...

Multivariate profiling to understand utility customers by level of engagement

Industry : Utilities

The client wanted to develop an engagement scoring system for profiling highly engaged residential customers as input to...

Impact of trust and experience on customer satisfaction and ongoing progress measurement

Industry : Utilities

To develop a sequential, bottom-up impact model to establish the relative impact of nearly 50 separate customer touchp...

Improved direct response program participation and reduced marketing costs with predictive modeling

Industry : Utilities

The client wanted to develop an engagement scoring system for profiling highly engaged residential customers as input to...

Developed model to identify utility customers at risk of seasonal defection from Time-of-Use (TOU) price plan

Industry : Utilities

The client wanted to develop an engagement scoring system for profiling highly engaged residential customers as input to...

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