Product Reviews and Voice-of-Customer (VoC) Analysis
Industry : Technology
The client, one of the world’s largest providers of personal computers and a Fortune 500 company, wanted to collect product reviews data from leading etailers, marketplaces, social media websites and forums, and use the insights from the data to help improve their overall customer experience (CX)....
Trend Monitoring: Discovering Key Trends in Skin Care in the US
Industry : Consumer Goods and Services
Course5 conducted a 360-degree analysis, with a holistic approach to integration of multiple sources of information using our blend of domain expertise and technology. The report included insights based on...
Real-time insights and recommendations on KPIs of growth, inventory, and marketing spend for 27 Marketplaces
Industry : CPG
The Client sells on 27 online and offline channels – Online, Store, Pick-up, Delivery. Each of these channels capture and share their data in different formats making data stitching and visualization a challenge....
Impact of the COVID-19 Pandemic and Lockdown on the Sustainability Market (CPG) in the UK
Industry : Consumer Goods and Services
The findings of this study were used as insights to develop their communications and marketing strategies around sustainability. The client found the insights relevant and valuable, and extended the study to other European countries....
Impact of COVID-19 on the Personal Computer (PC) Industry
Industry : Technology
The client wanted to understand the impact of the COVID-19 pandemic on the PC market to inform their future strategy. They wanted to understand changes in customer behavior and perspectives and key themes emerging around PC usage globally....
Enabling an Effective Ecommerce Value Chain by Improving Accuracy and Increasing Revenue
Industry : Technology
The client is a leading global manufacturer of multiple products such as laptops, tablets, phones, servers and other equipment. A critical business requirement for them was to ensure accuracy in all product promotions and pricing information on their website at all times. This was important as an...
Improved Regional Warehouse Capacity, Service Levels and Inventory Fill Rate using Course5 Discovery
Industry : Consumer Goods and Services
Supply chains and their processes have traditionally always been complex, with supply chain professionals having to juggle multiple SKUs, multiple buildings, multiple modes of transport, and multiple channels of distributing products to the market....
Multi-Segmented and Multi-Channel Augmented Analytics Stories with Course5 Discovery
Industry : Hi-Tech
Over 90% of executive decision-making gets influenced by the insights communicated via presentations in the corporate world. If we combine the effort contribution from different stakeholders every week, we will find that a staggering 35%–40% of the business hours every week are getting utilized in...
Delivered Speed to Actionable Insights and improved Self-Service BI Adoption through Course5 Discovery
Industry : Hi-Tech
The fundamental challenge faced by digital enterprises in today’s ecosystem is the lower adoption rate (35-37%) for their self-service BI platforms. The two primary reasons behind this are the significantly lower speed to actionable insights, and lack of relevant and contextual stories published f...
AR/VR Developer Ecosystem
Industry : Information Technology
The client wanted to understand the typical roles and responsibilities of people who are likely to buy or investigate AR/VR solutions. Further, the client wanted to know the market size of AR/VR developers market, focus platforms, AR/VR Hardware and Software skill set, organizations hiring for ...
Partnering growth with Technology – Optimizer Suite
Industry : Information Technology
Given the niche they operate in, our client was facing challenges in winning and servicing quick turn-around projects. Their clients expected them to Turn around projects as within 1-2 days of submission Not compromise on the platform expertise, look-n-feel of the survey despite the fast turn-a...
Event Analysis: FIFA 2018
Industry : Consumer Goods and Services
A global CPG company wanted to conduct an event analysis (Pre and In-flight) to measure ROI on the brand’s current investments associated to FIFA 2018. The objective was to discover perceptions around celebrity players/teams and leverage the findings to strategize on endorsements & derive act...
Technology Leadership in Gaming
Industry : Information Technology
A multinational technology giant wanted to measure the brand’s presence as a technology leader in the overall gaming and esports industry, amongst niche gamer segments. The objective was to identify gamer segments via attributes and project a three dimensional view of the gaming conversations,...
Tracking and Measuring the Brand Health of a Technology Brand Across Past 6 Years
Industry : Information Technology
A leading technology OEM wanted to track brand health by measuring key brand funnel metrics across the US market using digital conversations. The client wanted to address the following business objectives:...
Voice of Consumer Analysis
Industry : Information Technology
A leading retail brand’s Voice of Consumer (VOC) team wanted to minimize the manual effort for their monthly VOC created from data received from multiple data sources and bring efficiencies and accuracy in the process to move towards effectively utilizing the data for actionable business insig...
ATU Study for a Leading Metastatic Colorectal Cancer (mCRC) Drug
Industry : Research & Consulting Firms
The client commissioned Course5 to conduct an online ATU study among Oncologists for a leading metastatic colorectal cancer drug. Accurate and consistent results helped our client win this and other big projects from their client. Enabled client to focus on key insights and core research activ...
Measuring Tenure Security Index using CAPI Mode
Industry : Research & Consulting Firms
Our client needed to measure the tenure security index across more than 40 countries globally. They were struggling with Tier 2 & Tier 3 countries (15 in number) in Africa, Asia & North America where CAPI mode data collection was required. ...
Measuring Effectiveness of Ads from TV to Online
Industry : Research & Consulting Firms
The client wanted to understand the effectiveness of product integration vis-à-vis traditional TV advertisements, across various TV types and product categories. The analysis shared by Course5 was greatly appreciated by the client as it helped them in their business planning....
Building an Offshore Center-of-Excellence (COE)
Industry : Research & Consulting Firms
A leading market research services and technology firm wanted to outsource its in-house Survey Programming, Project Management, and Quality Assurance services. They were looking for a reliable partner not only to eliminate redundancies but also gain efficiencies in cost and turnaround time....
Partnering in Business Growth with Technology
Industry : Research & Consulting Firms
Our client was facing challenges in winning and servicing quick turn-around projects which, given the niche they operate in, was becoming essential day-by-day. Our Round-the-clock project execution enabled them to gain more business due to quicker project launches...
Value-added Partnership
Industry : Information Technology
Our client was struggling with meeting their clients’ expectations. 70% of the time of the research managers was being spent on operational tasks around primary MR (project management, link checking, etc.). With new sources such as behavioral data, social media intelligence, telemetry, etc. c...
LoB Marketing Analysis of IoT Vendors
Industry : Information Technology
The final report helped the client better understand the pain points of LoB decision makers across industries. It helped the client improve their marketing strategy, reach more LoB decision makers, and build trust and confidence in their products....
Digital Transformation Advisory Services Market Study
Industry : Information Technology
Digital Transformation has made inroads into every industry and organization, and leaders seek knowledge and solutions to upgrade their businesses, thus making advisory services necessary for every enterprise. The Client wished to understand the market for such advisory services in detail, with ...
Meta Learnings from Concept & Product Tests for Anti-Cavity Toothpastes
Industry : Consumer Goods and Services
The report provided a concrete set of recommendations for their under performing anti-cavity toothpaste category and related new product launches. Recommendations included suggestions on what their next concept board should look like (relevant messages and claims) and optimizations for the ...
Understanding Asians in the US
Industry : Consumer Goods and Services
The report provided insights on the culture, lifestyle, and habits of Asian-Americans, and helped the client have a deeper understanding of this audience. It also aided the client in defining customized strategies to drive growth across categories (oral care, personal care, and home care) a...
I am a Battery Toothbrush
Industry : Consumer Goods and Services
The client is a leading brand (No.2) in the manual toothbrush segment in the US and is striving to make a mark in the power toothbrush category that includes battery toothbrushes and electric toothbrushes. To expand their presence in the battery toothbrush market, the client had directed efforts tow...
Identifying Business Opportunities in the Wi-Fi Market - India
Industry : Information Technology
As the revenue from its core business was slowing down, the client was exploring new services like Wi-Fi to be launched in emerging markets where the uptick of mobile is high, so that it can diversify its revenue stream....
Identifying Trust Issues and Competitor Strategies in Consumer AI
Industry : Information Technology
AI is becoming ubiquitous and companies are baking AI (Artificial Intelligence) into almost all consumer hardware. As one of the biggest adopters of AI, the client wanted to understand the concerns and trust issues among consumers around AI so that they can address them and garner their trust....
Getting to Know the Oral and Personal Care Challenges of the Differently-Abled
Industry : Consumer Goods and Services
The client was in the process of revamping its marketing strategies to enhance its brand equity, as well as develop more innovative products to cater to the needs of different segments....
Breaking into the ‘Natural Light’ Home Care Market in the US
Industry : Consumer Goods and Services
There is an increasing number of environmentally conscious consumers and natural product lovers in the US. However, many consumers have certain inhibitions towards green cleaners (especially dish soaps) as they find the products to be expensive and less efficient to remove tough grease. A poten...
Deconstructing the Saudi Enigma
Industry : Consumer Goods and Services
The client wanted to enhance its product penetration strategy in Saudi Arabia. For this, the client wished to know everything about the Saudi Arabian culture, including purchasing power, lifestyle, values, shopping habits, consumer attitudes and preferences towards oral care (OC) and personal ca...
Managing of Digital Business Intelligence support
Industry : Retail
A leading athletic apparel retailer wanted to streamline their current setup, sought a partner to manage stakeholder queries related to all published reports and manage their BI reporting platforms to integrate their current BI stack....
Hispanics eCommerce Synthesis
Industry : Consumer Goods and Services
The client reached out to Course5 to carry out a research and information synthesis on Hispanics' digital e-commerce behavior in the US that will enable them to define strategies and tactics to drive current and future growth among this segment....
Early asset prioritization in oncology
Industry : Life Sciences
Continuous monitoring of
MOA landscape for early
stage oncology assets
provided an assessment of
impact to our client’s strategic
goals in the therapy area
Asset prioritization model
strengthened client’s
oncology franchise by
evaluating new opportunities,
facilitating R&D efforts a...
Measuring the Impact of Customer Trust and Experience on Satisfaction
Industry : Utilities
This was the case for a large utility company that had already partnered with Course5 Intelligence on a brand and customer satisfaction tracking study. A recent event in their service department made them question how much trust their customers actually had for the company. ...
Attitude and usage segmentation on fast food consumption
Industry : Consumer Goods and Services
Course5 was asked to conduct a segmentation analysis and predictive model to enable a better understanding of customer attitude and usage, with respect to fast food, and so the client could tailor fast food restaurant offerings to specific segments. ...
Large Technology vendor achieved mass personalized customer engagement with social media analytics
Industry : Consumer Goods and Services
One of the large technology companies wanted to better target profitable segments for acquisition and enhance engagement with their profitable customers to drive digital utilization. With this they also wanted to propagate engagement to drive customer brand advocacy. The company asked Course5 Intell...
Pharmaceutical Giant Improved Customer Engagement Through Geo-Targeting Using Social Media Analytics
Industry : Consumer Goods and Services
- The client wanted to drive better city / state specific campaigns to drive adoption of sunscreen usage
- Improve customer engagement
- Better brand advocacy and equity
- Enhance ROI on campaigns
Leading PC Manufacturer Enhanced Funnel Effectiveness Through Better Lead Nurturing Using Advanced Digital Analytics
Industry : Information Technology
- This client's stakeholders were worried about issues related to poor lead quality, sales pipeline and funnel indicating lack of a robust lead scoring mechanism
- Specifically, the client requested Course5 to create a propensity model at marketing team level base...
Impact of trust and experience on customer satisfaction and ongoing progress measurement
Industry : Utilities
To develop a sequential, bottom-up impact model to establish the relative impact of nearly 50 separate customer touchpoints associated with specific functional dimensions related to overall Trust and Service Experience, on overall Customer Satisfaction...
Identified optimal social media strategy to keep customers engaged in latest developments surrounding energy management
Industry : Utilities
Build a base of knowledge regarding the social media practices of small and medium businesses in the utilities sector and to understand to what extent these businesses would find value in receiving energy-related information from the utility company...
Assisted a B2B retailer to create product bundles and develop pricing strategies so as to increase the revenue through upsell /cross-sell
Industry : Retail
The company wanted to increase sales from existing customers by creating customized offers (discounts, bundled offers) and consequently move ahead of the competition. ...
Global PC vendor simplified 80,000+ digital pages through automated tag management solution
Industry : Information Technology
- Client had 80,000+ web pages spread across 15 domains and multiple languages, which contributed to data integrity challenges in their implementation of Adobe SiteCatalyst
- Lack of coordination between site and analytics teams resulted in inconsistency and errors in tagging ...
High-tech cloud solutions provider enhanced campaign effectiveness and ROI tracking with specialized analytics extension team
Industry : Information Technology
- This client's website had more than 100 campaigns running each week and the data was flowing into multiple marketing platforms
- The client wanted to understand the digital depth and goal conversion of various marketing efforts
- They wanted to understand how cam...
An ecosystem study of device management vendors in the machine to machine (M2M) market
Industry : Information Technology
The client wished to carry out a market scoping and ecosystem study to validate its perceptions on the opportunities in the machine to machine market before making investments. The client has the following hypotheses:
- As the machine to machine (M2M) industry extends its focus beyond ni...
Comprehensive product analysis of leading cloud platforms
Industry : Information Technology
Software development in the cloud has expanded to take on many forms. This is an arena where developers can do what it takes to create winning cloud strategies. Companies may offer cloud-based development and application scaling or infrastructure management for deploying and managing apps in the clo...
Costing Analysis of Adding Connectivity Solutions to Cars
Industry : Information Technology
New technologies are transforming the automotive sector, which have major implications for industry players and consumers alike. In the current landscape, cars have a computing power of 20 personal computers with embedded software featuring more than 100 million lines of code and the ability to proc...
Deep-dive analysis of the transportation and logistics industry
Industry : Information Technology
The transportation and logistics industry has undergone significant changes in recent times. Due to its cross-functional role, it is a critical link between industries and is often a mirror that reflects imminent changes....
Leading PC Manufacturer Enhanced Agitility of Marketing Decisions With Near real Time Digital Competitive Intelligence
Industry : Information Technology
A leading US PC manufacturer wanted to look at competitive intelligence and highlight key trends around the marketing 4Ps (product, price, place and promotion) by leveraging digital data.....
PC manufacturer simplified tracking of channel performance for campaigns and improved accuracy of attribution across channels
Industry : Information Technology
- Client's website had more than 1,000 campaigns running in a week and client wanted to ensure automated campaign tracking and classification solutions
- Prior to the Course5 solution, regional stakeholders used to work with individual agencies to set up campaigns and trac...
Evaluating a product idea by understanding the feature price fit
Industry : Information Technology
Given that the development of new properties for a video game is a risky and equally expensive endeavor, our client wished to understand if what they conceptualized would appeal to today's active gamer. The client also needed to evaluate the price sensitivity of the market on this new property and t...
Gained customer experience insights from conversations using advanced text analytics and machine learning techniques
Industry : Information Technology
The client was capturing consumer conversations from multiple channels (tech forums, call center agent transcripts, email, chat) and categorizing the customer experience (text data) manually on a minimized sample basis which did not provide a holistic view of customer experience insights ? Blueocean...
Global hi-tech and cloud solutions provider doubled ROI from digital campaigns with automated omni-channel reporting system
Industry : Information Technology
- Client had recently migrated from Adobe Marketing Cloud to Google Analytics and required help during the migration effort
- Client was running more than 50+ campaigns a week and wanted to understand the efficacy of their omni-channel campaign efforts
Enterprise Social Network - Audience Research
Industry : Information Technology
Course5 was asked to provide an expansive analysis and derive insights from the middle-level management audience usage of various tools and client company's enterprise social networking solution, within the scope of their work's day-to-day activities, team collaboration and others....
Category segmentation and consumer market study to understand Headphone usage patterns
Industry : Consumer Goods and Services
Client wanted to understand habits and usage related to earbud/ headphone use, purchase process, and customer segments, A 360 approach was used to understand the market landscape via secondary research.....
Telecom provider with over 200 million customers aligned online and offline interactions for personalized engagement
Industry : Telecommunications
India's largest telecommunications (USD one billion online revenue) wanted to leverage its two hundred million plus mobile customer base. Prior to Adobe, they used disparate offline data sources to figure bill payments, recharge history and minutes usage, with no uniquely identified customers.
...
Global CPG Giant Achieved Mass Personalized Customer Engagement For Enhanced Brand Loyalty and Product Innovation
Industry : Consumer Goods and Services
Client had limited access to customer behaviour, preferences and need states based on primary MR data. Client wanted detailed insights into following key attributes:
- Need states and consumer preferences
- Opportunities of product innovation
- Enrich existing consumer...
Leading global beverage company improved customer segmentation in multiple countries through social media insights
Industry : Consumer Goods and Services
A leading global beverage company wanted to improve their understanding of alcohol and non-alcohol market by leveraging insights and cues from customer?s conversations on social channels. The client wanted Blueocean Market Intelligence to gather insights from Saudi Arabia, Egypt, Thailand, India, Ch...
Payment Industry Analysis for Understanding the Consumer and Competitors
Industry : Financial Services
Individuals and businesses are increasingly using convenient and accessible electronic payment products. Therefore, the Ecommerce and payments industry has changed significantly over the last few years. With the introduction of many new and innovative hassle-free payment methods, electronic payments...
Cloud Partnership Opportunity Analysis Identifies Prospects
Industry : Information Technology
Due to increased adoption, the marketplace is becoming cluttered with big and small players offering a plethora of cloud-based products and services. Hence, identifying a suitable cloud vendor to develop a strategic partnership with can be a daunting task within this extremely complex and fragmented...
Big Data Market Landscape Analysis
Industry : Information Technology
Course5's client, a leading infrastructure vendor, does not have a direct offering in the Big Data space, but plays an important role as a key enabler of big data solutions. Amidst challenging times where global economies are extremely volatile and IT investments are slowing down, it is critical tha...
Market Profiling to Set Strategic Direction and Tactical Plans
Industry : Media
A leader in the international movie industry had recently expanded its chain of movie theaters in the United States. Its US corporate marketing team needed comprehensive profiles of 11 key markets to set strategic directions and develop market-level tactical plans. Local operators also needed fact-b...
Leveraging a Balanced Scorecard for Performance Analysis
Industry : Retail
This retail client was in need of a balanced scorecard model that would enable its senior leaders to understand the drivers of store-level financial performance and empower the delivery of the company's brand promise (excellent customer service, superior product quality and range, and a highly enjoy...
Segmentation Study Unveils Product Insights
Industry : Consumer Goods and Services
The client wanted to capture the cleaning behavior of less acculturated Hispanic consumers. The objective was to gain proprietary insights and identify meaningful differences between the Hispanic Market and General Market for the company's categories and brands....
Usage and Attitudes Study Drives Sustainable and Differentiated Strategy
Industry : Others
The client specialized in the wedding planning industry and engaged brides by offering ideas, inspirations and items for purchase related to all aspects of their wedding from the wedding gown to flowers, cakes, music, reception, and honeymoon. With such a wide variety of products and services, the e...