How Lenovo Strengthens Customer Relationships with Analytics
Date : 30 Jun 2021 |
Time : 5:00 PM CET / 11:00 AM EST
Presenter : Carlo Savino, Vice President Americas eCommerce, Lenovo
What an exciting time to be in eCommerce! Customers are open to engaging in digital channels like never before. Brands are getting better at providing personalized experiences. And the technology is available to make it possible. The most advanced brands make it look easy, but there is complexity to be managed. Lenovo is a great example of a company that has used customer analytics to actualize growth in eCommerce.
Join us in this webinar to hear how Carlo Savino, Lenovo's VP of Americas eCommerce, is using customer analytics to segment and retain customers in digital channels. Carlo will share insights on how to:
- Discover new audiences that are emerging to drive exponential eCommerce growth
- Take an experience-driven full-cycle approach to customer retention
- Create a culture that thrives on data, analysis, insights, action, learning, and results
Vice President of eCommerce, Lenovo
Carlo Savino is Vice President of Americas eCommerce for Lenovo, encompassing North America, Latin America, and Brazil. In this role, he leads the vision, strategy, and execution o Read More...
Carlo Savino - Vice President of eCommerce, Lenovo
Carlo Savino is Vice President of Americas eCommerce for Lenovo, encompassing North America, Latin America, and Brazil. In this role, he leads the vision, strategy, and execution of next-generation digital commerce capabilities for Lenovo’s online business, including Lenovo.com, mobile commerce, and marketplaces. His team is responsible for sales performance, operations, marketing, merchandising, loyalty & retention, offer creation, pathing and navigation, and content for online consumer and small business transactions.
Before joining Lenovo, Carlo led the US Consumer and Small Business online team for dell.com, where he was deeply involved in optimizing the purchase experience, mobile platform, personalization, loyalty and site monetization businesses. He has extensive experience in online marketing and eCommerce, as well as planning, product marketing, product management, business development and sales, and developing and maintaining key talent. Carlo loves building data-driven organizations that define and deliver to KPIs while focusing on features and experiences that center on customers.
Carlo holds a bachelor’s degree in zoology from the University of Texas at Austin and is an active volunteer in a variety of animal charities in and around the Raleigh, N.C. area.
SVP- Analytics Products, Solutions and Consulting, Course5 Intelligence
David McBride is a 13-year veteran of the analytics industry, having held analytics leadership roles in media, retail, technology settings. David is passionate about helping compan Read More...
David McBride - SVP- Analytics Products, Solutions and Consulting, Course5 Intelligence
David McBride is a 13-year veteran of the analytics industry, having held analytics leadership roles in media, retail, technology settings. David is passionate about helping companies achieve growth through data-informed customer relationships. He has led analytics teams at Comcast and American Eagle Outfitters and has created customer analytics products at IBM and Intel. David is a frequent speaker and event organizer. He holds an MBA from The Anderson School at UCLA.