How Lenovo Strengthens Customer Relationships with Analytics
Date: 30 Jun, 2021 | Time: 5:00 PM CET / 11:00 AM EST
Presenter: Carlo Savino, Vice President Americas eCommerce, Lenovo
What an exciting time to be in eCommerce! Customers are open to engaging in digital channels like never before. Brands are getting better at providing personalized experiences. And the technology is available to make it possible. The most advanced brands make it look easy, but there is complexity to be managed. Lenovo is a great example of a company that has used customer analytics to actualize growth in eCommerce.
Join us in this webinar to hear how Carlo Savino, Lenovo's VP of Americas eCommerce, is using customer analytics to segment and retain customers in digital channels. Carlo will share insights on how to:
- Discover new audiences that are emerging to drive exponential eCommerce growth
- Take an experience-driven full-cycle approach to customer retention
- Create a culture that thrives on data, analysis, insights, action, learning, and results