Drive Social Media to Instigate Understanding of Purchase Considerations to Double Consumer Engagement
Date : 18 Jul 2018 | Time : 11:30 AM GST / 10:30 AM CET
Presenter : Honey Jhala, Director - Digital Research & Insights
It is no longer sustainable for brands to just have an online presence. For both marketing and market research teams in the current impulsive digital landscape, it is essential to keep pace with changing market dynamics and activate a quicker time-to-market.
Watch this webinar to learn how you can
- Go beyond emotions and sentiments and understand the latent decision making behaviour of customers
- Move ahead of tracking and monitoring and take advantage of social media flourish to reduce funnel leakage
- Understand how previous post purchase experience can influence pre purchase considerations, and use it to help increase customer engagement
Leverage our rich experience in transforming consumer engagement today.
Director, Digital Research & Insights
Honey Jhala leads the Digital Research and Social Media Sensing Solution at Course5. Her team executes projects which fall at the intersection of primary, secondary and social media research Read More...
Senior Vice President - Client Services (Europe)
Joseph Sursock is a highly knowledgeable and progressive sales and marketing professional with over 20 years business experience. As Senior Vice President of Course5, Joseph is responsible for strategies and growth for the company's solutions Read More...