Course5 & Lenovo: Analytics driven Digital Trading Desk

Date : 06 Sep 2018
Time :
11:00 AM EST  /  4:00 PM CET

Presenters : Anees Merchant - Senior Vice President, Course5 | Shannon Murray - Director, Lenovo

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With the holiday season coming up fast, B2B and B2C organizations are gearing to drive record revenue through plans for product launches, promotions, and other strategies. Yet, studies have shown that while pre-planning helps, being nimble, aware, and quick to react is what enables organizations to gain maximum traction with consumers. Marketing actions based on live omnichannel analysis and competitive intelligence yield higher profits than hard-bound strategy.

This Course5 Webinar with Lenovo will show you how integration of key feature sets and practices within a business through a platform like a Digital Trading Desk is absolutely crucial to success this season and beyond.

In this webinar

  • Practices and processes to drive the Digital Trading Desk
  • Pitfalls to avoid
  • Guidelines to optimize data, technology, and analytics layers for collaborative and compounding actions

Watch The Webinar


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Anees Merchant
Executive Vice President – Applied AI & Digital

Anees leads the Applied AI and Digital business and brings over 23 years of experience to Course5 Intelligence Pvt. Ltd. He has worked with numerous global Fortune 500 clients acro Read More...


Shannon Murray
Director - Business Optimization and Site Stability, Lenovo

With a total of 23+ years' experience, Shannon has been wearing several hats in Lenovo's challenging environment to drive P&L improvements and analyze customer needs to obtain acti Read More...