Course5 & Lenovo: Analytics driven Digital Trading Desk

Date : 06 Sep 2018 |     Time : 11:00 AM EST  /  4:00 PM CET

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Presenters : Anees Merchant - Senior Vice President, Course5 | Shannon Murray - Director, Lenovo

With the holiday season coming up fast, B2B and B2C organizations are gearing to drive record revenue through plans for product launches, promotions, and other strategies. Yet, studies have shown that while pre-planning helps, being nimble, aware, and quick to react is what enables organizations to gain maximum traction with consumers. Marketing actions based on live omnichannel analysis and competitive intelligence yield higher profits than hard-bound strategy.

This Course5 Webinar with Lenovo will show you how integration of key feature sets and practices within a business through a platform like a Digital Trading Desk is absolutely crucial to success this season and beyond.

In this webinar

  • Practices and processes to drive the Digital Trading Desk
  • Pitfalls to avoid
  • Guidelines to optimize data, technology, and analytics layers for collaborative and compounding actions

Watch The Webinar

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Anees Merchant
Senior Vice President – Digital

Anees has 20+ years of experience with a strong background in eCommerce, Manufacturing, Services, Software, Travel and Retail Verticals. Over the years he has been entrusted to conceptualize, build and grow operations for functions such as - Data Management, Analytics, Business Insights, CRM and Secondary Market Research. Read More...

Shannon Murray
Director – Business Optimization and Site Stability, Lenovo

With a total of 23+ years’ experience, Shannon has been wearing several hats in Lenovo’s challenging environment to drive P&L improvements and analyze customer needs to obtain actionable insights since past 8 years. This has allowed her to develop a strong background in eCommerce, particularly in cross-functional project management of innovative E2E initiatives. Read More...