Understanding the Real Potential of AI for Marketing

Date : 24 Jul 2019
Time :
09:00 AM CST  /  10:00 AM EST

Presenter : Mohanbir Sawhney - Academic thought leader, Speaker and Advisor on Technology, Innovation, Marketing, AI and Enterprise Analytics

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Data, analytics and automation have been the three key drivers of digital transformation in marketing. But what is the role of AI in hastening these transformations?

Join our webinar to hear Dr. Mohanbir Sawhney describe how AI enhances marketing outcomes – from better profiling and targeting of customers to making better investment decisions in an Omni channel marketing ecosystem. –

The webinar will provide an understanding of how AI technologies and NLP-based assistants magnify the gains of analytics and automation to drive –

  • Better customer experiences
  • More relevant and timely product and service offers
  • Lasting customer relationships
  • Higher returns on marketing investments
  • Better innovation and product investments

Mohanbir Sawhney
Academic thought leader, Speaker and Advisor on Technology, Innovation, Marketing, AI and Enterprise Analytics

Mohanbir Sawhney is a globally sought consultant and speaker on Enterprise Analytics, Technology, Artificial Intelligence, Innovation, and Marketing. Sawhney is Director - Center for Research in Technology and Innovation and McCormick Foundation Professor of Technology at the Kellogg School of Management. Read More...

David McBride
SVP – Digital Analytics Solutions and Consulting

David McBride is a 13-year veteran of the analytics industry, having held analytics leadership roles in media, retail, technology settings. David is passionate about helping companies achieve growth through data-informed customer relationships. Read More...