Understanding the Real Potential of AI for Marketing

Date: 24 Jul, 2019 | Time: 09:00 AM CST / 10:00 AM EST

Presenter: Mohanbir Sawhney - Academic thought leader, Speaker and Advisor on Technology, Innovation, Marketing, AI and Enterprise Analytics

Data, analytics and automation have been the three key drivers of digital transformation in marketing. But what is the role of AI in hastening these transformations?

Join our webinar to hear Dr. Mohanbir Sawhney describe how AI enhances marketing outcomes – from better profiling and targeting of customers to making better investment decisions in an Omni channel marketing ecosystem. –

The webinar will provide an understanding of how AI technologies and NLP-based assistants magnify the gains of analytics and automation to drive –

  • Better customer experiences
  • More relevant and timely product and service offers
  • Lasting customer relationships
  • Higher returns on marketing investments
  • Better innovation and product investments

NOTE: Recording of this webinar is not available. However you can find a summary of key ideas from the webinar in a blog post by Mohanbir Sawhney here, https://www.course5i.com/blogs/applications-of-ai-in-marketing-and-customer-experience-management/


Mohanbir Sawhney

Mohanbir Sawhney is a globally sought consultant and speaker on Enterprise Analytics, Technology, Artificial Intelligence, Innovation, and Marketing. Sawhney is Director - Center f Read More...