QUICK But Not DIRTY: Agile Research Challenges and the Way Forward

Date: 29 Apr, 2021 | Time: 5:00 PM CET / 11:00 AM EST

Presenter: Christian Niederauer, Director Strategic Insights & Consumer Affairs at Colgate-Palmolive, Europe | Silky Rout, Associate Vice President, Course5 Intelligence

Market Research and Insights departments are increasingly moving towards agile platforms and processes to optimize impact. Agile market research is a powerful tool to validate new business ideas before crucial investments are made and keep a real-time pulse on a company’s existing and potential customers.

In this webinar brought to you by Course5 Intelligence in partnership with Colgate-Palmolive, we will address key questions and challenges around agile market research:

  • Is adopting different agile platforms and technologies enough?
  • Why agility is not just about streamlining the processes or using new methodologies; it involves a different mindset and organizational acceptance
  • Why do many teams still find it hard to deploy agile research and run agile programs while optimizing impact?
  • Over-reliance on a single platform and over-engineering of research - the roadblocks
  • How inadequate usage of technology curbs the scalability of agile programs

Watch The Webinar



Christian Niederauer

Christian is a passionate and authentic senior business leader with a proven track record of positively influencing strategic decision making across functions by driving a more peo Read More...


Silky Rout

Silky is an ardent insights and analytics professional with 17 years experience of working with global clients in CPG and technology; Colgate Palmolive, PepsiCo, Microsoft, and Nok Read More...


Joseph Sursock

Joseph Sursock is a highly knowledgeable and progressive sales and marketing professional with over 20 years business experience. As Senior Vice President of Course5 , Joseph is re Read More...