QUICK But Not DIRTY: Agile Research Challenges and the Way Forward

Date : 29 Apr 2021
Time :
5:00 PM CET  /  11:00 AM EST

Presenters : Christian Niederauer, Director Strategic Insights & Consumer Affairs at Colgate-Palmolive, Europe | Silky Rout, Associate Vice President, Course5 Intelligence

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Market Research and Insights departments are increasingly moving towards agile platforms and processes to optimize impact. Agile market research is a powerful tool to validate new business ideas before crucial investments are made and keep a real-time pulse on a company’s existing and potential customers.

In this webinar brought to you by Course5 Intelligence in partnership with Colgate-Palmolive, we will address key questions and challenges around agile market research:

  • Is adopting different agile platforms and technologies enough?
  • Why agility is not just about streamlining the processes or using new methodologies; it involves a different mindset and organizational acceptance
  • Why do many teams still find it hard to deploy agile research and run agile programs while optimizing impact?
  • Over-reliance on a single platform and over-engineering of research - the roadblocks
  • How inadequate usage of technology curbs the scalability of agile programs

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PRESENTER

Christian Niederauer
Director Strategic Insights & Consumer Affairs at Colgate-Palmolive, Europe

Christian is a passionate and authentic senior business leader with a proven track record of positively influencing strategic decision making across functions by driving a more peo Read More...

PRESENTER

Silky Rout
Associate Vice President

Silky is an ardent insights and analytics professional with 17 years experience of working with global clients in CPG and technology; Colgate Palmolive, PepsiCo, Microsoft, and Nok Read More...

HOST

Joseph Sursock
Senior Vice President - Client Services, Europe

Joseph Sursock is a highly knowledgeable and progressive sales and marketing professional with over 20 years business experience. As Senior Vice President of Course5, Joseph is res Read More...