Mind the Gap: Leveraging Analytics to Plug the Gaps in E-commerce and Omnichannel for Business Growth
Date : 26 Aug 2021 |
Time : 11:00 AM EST / 5:00 PM CET
Presenter : Deepak Jose, Global Director of Demand Analytics, Mars
These are exciting times. There is a huge openness to change among consumers. Buying patterns are changing, consumers’ interaction with products and brands is changing, and their ability to explore and browse through the digital aisle has dramatically evolved in recent months. People are far more ready to buy online as compared to two years ago, and every day, new users are getting on board. So organizations should be happy as they are selling more and consumers are happy with the ease of shopping – a win-win situation, right?
In reality, the rise of ecommerce and omnichannel presence have brought tremendous complexity for manufacturers and retailers. The time to innovate and respond to market changes is shrinking. It’s often difficult to identify what’s slipping through the cracks.
The rise of the omnichannel can still be a great win-win situation but will require strategic use of technology. In this fireside chat, Deepak Jose, Global Director of Demand Analytics at MARS, and Imran Saeed, Global Head CPG and Vice President at Course5 Intelligence, will talk about how to use AI + Analytics + Technology to solve complex issues related to omnichannel sales and drive home value. The duo will share insights on how to:
- Uncover opportunities
- Identify growth areas
- Maximize revenue and optimize supply chain costs
- Predict & preempt pitfalls, with examples of pitfalls from a test & learn culture
- Create a culture that thrives on ‘Impact’
- Lead insights & analytics with technology
- Scale omnichannel operations
Find insights to solve some of your greatest business challenges today. Register to join the webinar live and access the recording.
Global Director of Demand Analytics at Mars
Deepak Jose is a digital transformation, commercial strategy & analytics leader, and currently the Global Director of Demand Analytics at Mars. He is also part of the global custom Read More...
Deepak Jose - Global Director of Demand Analytics at Mars
Deepak Jose is a digital transformation, commercial strategy & analytics leader, and currently the Global Director of Demand Analytics at Mars. He is also part of the global customer leadership team that manages Mars’ relationship with its top customers. He leads analytics transformation programs for Pet Care, Mars Wrigley, and Food & Multi-Sales segments, leading a global team of data scientists and business translators. Deepak focuses on Revenue Management, Route-to-Market optimization, Portfolio Simplification, Marketing Transformation, Innovation, and eCommerce to drive profitable growth for Mars and its customers. Before Mars, Deepak was part of global organizations like Coca-Cola, ABB, Asurion, and Mu Sigma in strategic roles driving business growth. He is an MBA from George Washington University School of Business and a mechanical engineer from NIT Calicut, India. Deepak is originally from India and has worked and lived globally. He is a co-author of the international bestselling book, Leading Through the Pandemic - Unconventional Wisdom from Heartfelt Leaders. Deepak is a regular speaker at Digital Transformation, Analytics/Artificial Intelligence/Machine Learning industry conferences, podcasts, and several analytics panels and roundtables.
Global Head CPG | Vice President at Course5 Intelligence
Imran leads Course5's Global CPG Practice, developing new AI + tech-enabled solutions for Fortune 500 clients, maximizing impact at scale with emphasis on empowering decision maker Read More...
Imran Saeed - Global Head CPG | Vice President at Course5 Intelligence
Imran leads Course5's Global CPG Practice, developing new AI + tech-enabled solutions for Fortune 500 clients, maximizing impact at scale with emphasis on empowering decision makers' to drive & deliver impact via use of analytics & tech.. He has over 19 years of consulting experience, advising senior leadership and the C-suite on digital transformation initiatives across developed and emerging markets. A frequent speaker at a variety of leading international conferences, including IIR and ESOMAR. Additionally, he serves on the advisory board of the Rutgers University Big Data Program. He previously held positions of increasing responsibility at Absolutdata, GENPACT, and HSBC Risk . A graduate of Columbia Business School, bachelor's in economics from Delhi University and a certified Six Sigma professional. When he is not working, he enjoys travelling and discovering new places, with the goal of visiting 50 markets before he turns 50!!