Mind the Gap: Leveraging Analytics to Plug the Gaps in E-commerce and Omnichannel for Business Growth
Date: 26 Aug, 2021 | Time: 11:00 AM EST / 5:00 PM CET
Presenter: Deepak Jose, Global Director of Demand Analytics, Mars
These are exciting times. There is a huge openness to change among consumers. Buying patterns are changing, consumers’ interaction with products and brands is changing, and their ability to explore and browse through the digital aisle has dramatically evolved in recent months. People are far more ready to buy online as compared to two years ago, and every day, new users are getting on board. So organizations should be happy as they are selling more and consumers are happy with the ease of shopping – a win-win situation, right?
In reality, the rise of ecommerce and omnichannel presence have brought tremendous complexity for manufacturers and retailers. The time to innovate and respond to market changes is shrinking. It’s often difficult to identify what’s slipping through the cracks.
The rise of the omnichannel can still be a great win-win situation but will require strategic use of technology. In this fireside chat, Deepak Jose, Global Director of Demand Analytics at MARS, and Imran Saeed, Global Head CPG and Vice President at Course5 Intelligence, will talk about how to use AI + Analytics + Technology to solve complex issues related to omnichannel sales and drive home value. The duo will share insights on how to:
- Uncover opportunities
- Identify growth areas
- Maximize revenue and optimize supply chain costs
- Predict & preempt pitfalls, with examples of pitfalls from a test & learn culture
- Create a culture that thrives on ‘Impact’
- Lead insights & analytics with technology
- Scale omnichannel operations
Find insights to solve some of your greatest business challenges today. Register to join the webinar live and access the recording.