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As per forecasts by eMarketer, global retail e-commerce sales are expected to reach $6.5 trillion by 2023. The acceleration in e-commerce penetration since Q2′ 2020 and the digitization within the supply chain across different industry verticals is massively disrupting the logistics industry.
Shippers are moving storage and manufacturing closer to the consumers to manage the current demand volatility and expectations around faster order fulfillment. Compared to traditional logistics, the order pattern in e-commerce logistics is highly variable. The order cycle is short, the size of shipment is small, replenishment is spontaneous, point of delivery is multiple, warehouse configuration is dynamic, and the distribution network is hub-n-spoke powered by 3PLs. In the last three years, most of the large CPG and FMCG brands are investing in a dedicated e-commerce supply chain ecosystem to better manage the demand of their traditional retail customers and the marketplace and owned digital store customers.
In this podcast, Sushant Ajmani and Joseph Sursock share their perspectives on how the CPG, FMCG, and Technology enterprises are capitalizing on this e-commerce growth and investing in AI-based Augmented Analytics to enhance their multi-channel marketing and selling, deliver on hyper-personalization goals, implement smarter and effective dynamic pricing, deliver predictive product recommendations, and maximize their revenue and margins through intelligent cross-sell/up-sell.
