What does it take to have a Successful Product Launch?

09 Dec 2020   /   Sushant Ajmani and Joseph Sursock   /  Digital

 


 

In this episode of Course5 Compass, Sushant Ajmani and Joseph Sursock discuss the Holy-Trinity framework—the collaboration among Sales, Marketing, and Product Management—in making a SAAS and Licensed based product launch successful. As part of this framework, all three entities play a pivotal role in the ideation phase and right through to market launch. The speakers also share some of their challenges and experiences around recent product and solution launches, explaining the value this framework brings to product organizations, and how it should be planned and rolled-out from the inception stage of the product journey.

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