COVID-19 and Back-to-School Shopping in the US
Amid high uncertainty on how back-to-school this year will pan out across the US, trends in category spending are telling. What sectors are showing growth? Where is spending dipping? How can Technology, Retail, and CPG brands leverage these emerging trends and address consumer concerns on safety, availability and affordability? Ajith Sankar, Senior Vice President – Analytics and Insights at Course5 Intelligence, provides perspective.