Will Amazon Disrupt the World of Advertising?
Digital advertising is booming through targeted advertisements. Currently, Google, Facebook, and Alibaba are the leading digital ad space sellers. Owing to the immense growth of digital advertising, one of the leading e-commerce giant – Amazon is focusing on making inroads in this space by leveraging its existing e-tail presence and its customer base. Amazon is gaining in advertising when the public perception of Google and Facebook has soured. It is well known how Amazon threatens the world’s retailers, but the world is waking up to see the prowess of Amazon in the advertising business.
