These are some of the Frequently Asked Questions about Digital Customer Experience that I have come across in my experience. I hope these are helpful in getting you started on your DCX journey. What are the key strategic business drivers behind the Digital Customer Experience program? Based on our experience working with Fortune 500 enterprises…

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Webinar: Massive Operating Efficiencies of the Digital Customer Experience. Date: February 8, 2018. Sushant Ajmani, Vice President, Solutions and Consulting at Course5 intelligence shared his views on how organizations can exceed rising consumer expectations through the Digital Customer Experience (DCX). OVERVIEW: A confluence of digital and data capabilities is driving transformation across leading global business…

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As our marketing ecosystem is getting intricate and evolved year over year, we are seeing the consumer buying journeys getting extended and complex, which is putting a lot of pressure on the acquisition, content, CRM and re-marketing teams to maintain a consistent and streamlined messaging across all top of the funnel and bottom-line channels, without…

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Both Thanksgiving and Black Friday are rapidly approaching, and we have already started getting the sneak preview of 2016 deals. Last year, shoppers spent close to $4.45 billion online during this two-day period. Out of which, a whopping $2.72 billion was generated on Black Friday itself, which was 14% higher than 2014. A significant percentage of…

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