Samsung’s Line Filling Strategy

Venkatesh Srinivasa

Senior Manager - Market Research

"A Business savvy professional with close to 11 years of total professional experience in Market Research. Specialties - Brand Research and Communication / Consumer Campaign and Advertising Research / Business Analysis / Competitive Intelligence Industries serviced - Information Technology, Retail, Banking, FMCG and Alcoholic Beverages for clients like Microsoft, American Express, ITC, USL and the UB Group. In my current role at Blueocean I lead a team of researchers which is a part of the Microsoft Extension Team Seattle working on Consumer Advertising Research and Communications on brands like Xbox, Surface and Windows I have a PGDM degree with dual specialization in Marketing and Finance and a Bachelors degree in Electrical and Electronics Engineering "