Technology has today become an indispensable part of daily life and is used for even the simplest of things like reading the morning news or navigating to work. Consumers are using technology at every step of their purchase journey to make more informed purchase decisions. Today, a typical consumer could be checking a product in-store…

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From the IT-led, semantic-layer-based approach of traditional Business Intelligence (BI) tools to today‚Äôs easy-to-use visual data discovery tools, BI and Analytics have come a long way in the past 10 years. These tools have significantly transformed the business scene and changed the way organizations function. However, business users have realized that even though these visualizations…

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