Applications of AI in Marketing and Customer Experience Management

Mohanbir Sawhney

Academic Thought Leader, Speaker and Advisor on Technology, Innovation, Marketing, AI and Enterprise Analytics

Mohanbir Sawhney is a globally sought consultant and speaker on Enterprise Analytics, Technology, Artificial Intelligence, Innovation, and Marketing. Sawhney is Director - Center for Research in Technology and Innovation and McCormick Foundation Professor of Technology at the Kellogg School of Management. Professor Sawhney’s consulting and speaking clients include Accenture, Adobe Systems, AT&T, Boeing, Cisco Systems, Dell, Entergy, Ericsson, Fidelity Investments, GE, General Mills, Honeywell, Intuit, and others. His research has been published in leading journals including Harvard Business Review and MIT Sloan Management Review, and he has written several books, of which the latest on Analytics-driven decision making titled ‘The Sentient Enterprise: The Evolution of Business Decision Making’ was on the Wall Street Journal bestseller list. Sawhney is a Fellow of the World Economic Forum and an advisory board member of Chicago Innovation. He is an award-winning educator and a Distinguished Alumnus of the Indian Institute of Management, Calcutta.