According to a study by comScore1 in 2011, about 82% of the world’s online population uses social media making it “the place-to-be” for brands and marketers. Social media has transformed the way brands do business. “Audience engagement” is the new buzz word among marketers and the core of social media programs. As social media platforms evolve,…

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 The voice-of-the-audience (VoA) has grown stronger and complex, forcing brands to focus their strategies into building more comprehensive experiences that would drive greater levels of engagement and enhance relationships. Fluctuating economic conditions and an aggressive market landscape adds to the equation, making the brand push boundaries to build an active presence and participate at every touch-point.…

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Client : A telecom services provider Assessed and Strategized by Blueocean Market Intelligence – Social Media The Opportunity Social channels are an important source for customer reviews – positive or negative. For a brand, its positive reviews are easy marketing opportunities and negative reviews become product improvement/customer service tickets. Similar reviews of its competitors can reveal…

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Big or small – almost every brand that you know would have a brand page on Facebook. Marketers look at Facebook as a very important channel that enables the brand to communicate with their fans and build their fanbase. Facebook is, of course, not alone in the social universe. Other social channels like Twitter, LinkedIn,…

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