Customer conversations and discussions in unstructured data sources are rich sources of insights. However, it continues to be a challenge to successfully extract specific information due to the amount of topics, wide variety of languages, and the context in which comments and reviews are being posted. Brands and services today are being increasingly judged by…

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Growing emphasis on user experience in businesses has made it essential to understand customer sentiments at a deeper level than ever before. Increasingly, brands are being judged by the overall experience delivered, beyond their functional differentiation and individual benefits offered. Though customer conversations in consumer forums are rich sources of how brands are being judged,…

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Contrary to what was happening in the early 2000’s customers today interact with brands and a strong consumer community over the globe on a second by second basis. Tweets, hashtags, likes, pins, reviews etc. have become a very common mode of expressing one’s heart-felt emotions. The fact that this is information/data that is given willingly…

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Volatility, uncertainty, complexity, and ambiguity can best describe the macro environment governing business decisions today. In this volatile environment, forward thinking organizations are recognizing data as a strategic asset and leveraging it to strengthen their competitive advantage. Data Analytics supports strategic decision making by providing data driven insights about products, customers, competitors and any aspect…

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Today’s forward-thinking retailers are seeking relevant, agile and intelligent solutions to drive their targeted marketing efforts. They recognize data as a strategic asset and leverage it to make critical business decisions and strengthen their competitive advantage. However, despite the increase in retail channels and modes to identify potential buyers, many retailers haven’t been able to…

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Driven by data explosion, access to affordable computing, and business imperatives the accumulation of unstructured data is on the rise. Gartner repots suggests 80% of transactional, and organizational data to be in the unstructured format. Data Lakes are the latest in the series of innovations which enable organizations to master new big data challenges. Establishing…

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Organizations are moving fast in recognizing the potential of big data, and from accumulating customer data, companies have now evolved to becoming data centers, where every aspect of the business is being evaluated by the amount of data and actionable insights that can be generated at every juncture in the business process. While big data…

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Competitive advantage, a classic theory in strategic management assumes the firm to outdo competition upon developing a set of resources and capabilities which satisfy the VRIO framework (V-Valuable, R- Rare, I-Inimitable, O-Organized to capture value).  In the age of transient competitive advantagecompanies have realized that it is difficult to build a sustainable advantage and are…

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