For over a decade, Bhaskar has worked on complex projects covering multi-channel data points in an organization's digital ecosystem. He had been instrumental in conceptualizing and designing propriety solutions that mine social data for mass personalization of customer segmentation across different touchpoints in the digital ecosystem. Further, Bhaskar also played a critical role in conceptualizing multiple analytics solutions for Fortune 500 clients worldwide, and he lead the digital analytics consulting team for leading clients in India.