Setting up a high-performing analytics team that can address and manage diverse business expectations is not an easy task. At most times, when data shows any deviation from pre-conceived notions, in the business team’s mind, questions abound: “My sales benchmark is below average?” “Site visits cannot go down drastically – the data must be wrong…”…

Continue reading

These are great times for business intelligence and analytics practice teams. We have never seen so many variables aligned to enable the opportunity for data- and insight-driven business. There are more data sources, greater computing power, cheaper storage, better information management, and more intuitive analytical technologies. Yet, in spite of available technologies and practices, many…

Continue reading

It is important that organizations have the right approach in place in order to create an impactful visual service blueprint. The first step in a proper approach is BI strategy and consulting, which includes key activities that ensure the right requirements are in place before executing the actual work such as: Establishing a BI framework…

Continue reading

Many digital analytics professionals are forced to ask this question again and again over the course of their career. Are we following the right methodologies and practices in order to get the maximum return from our Adobe Marketing Cloud implementation? Simply asking yourself this question is an important step towards building the appropriate digital analytics…

Continue reading

With the advent and gradual evolution of new tag manager techniques over the last four to five years, it has changed the way analysts and marketers manage platform implementation today. In the early days, organizations captured and measured web behavior by parsing and analyzing web server log files. As the industry evolved, we started looking…

Continue reading

2014 was a year when we saw organizations across industry verticals ask the same question again & again – how would one allocate budgets across digital channels? What would be measurement criteria? How would one continually optimize performance of these channels from traffic and conversion perspective? Circa 2015, most of the questions remain the same…

Continue reading

Blueocean Market Intelligence has adopted Tableau to empower retailers with well-grounded triangulated view of data and provide real-time and actionable insights It is a global analytics and insights provider. For its retail customers, the company wanted to deliver the right analytics solution in order to provide retailers comprehensive, timely, and actionable intelligence. Considering that a…

Continue reading