The 2015 Market Research Event in Orlando was as hot as ever this year with hundreds of insights professionals gathering to expand their networks and enhance their skillsets with new connections. Blueocean Market Intelligence was honored to be one of this year’s featured keynote speakers and shared the stage with Microsoft for a compelling presentation…

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The excitement is building – only a few more days until The Market Research Event in Orlando. While you probably have a busy week planned, consider adding these items to your to-do list: Bonus Time with Seth Godin, Keynote Presenter, Best Selling Author and Marketing Guru Directly after Seth Godin’s keynote on Monday, join Kumar…

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In less than two weeks, over 1,300 people from across market research, consumer insights, strategy, innovation, marketing, analytics, customer experience and more will convene in Orlando for the research event of the year. Outside of our keynote with Microsoft on Wednesday morning, Blueocean Market Intelligence is particularly excited to share with attendees the latest major…

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The market research landscape has changed tremendously with the emergence of technology and connectivity habits of consumers. There is no sign of things slowing down with today’s hyperconnected customers expecting high responsiveness from their product vendors and service providers. Perhaps American philosopher Alan Watts said it best, “the only way to make sense out of…

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Research departments are being hit with copious amounts of data every day – from primary market research, syndicated data, transactional data, social media etc. Synthesizing knowledge from the information river has become a necessity; a searchable repository and basic meta-analysis is just not good enough. Researchers and marketers need to understand the traits of good…

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Research departments are being hit with copious amounts of data every day – from primary market research, syndicated data, transactional data, social media etc. Synthesizing knowledge from the information river has become a necessity; a searchable repository and basic meta-analysis is just not good enough. Researchers and marketers need to understand the traits of good…

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As cloud computing continues to grow rapidly, and as enterprises and SMBs move more and more of their software applications to the cloud, the underlying IT infrastructure on which these applications run, also need to expand. This growth in Infrastructure-as-a-Service (IaaS) is being further fuelled by increased demands for agility, flexibility and ROI. The overall…

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As we wrote in our earlier blog post, the Infrastructure-as-a–Service (IaaS) market may see some consolidation as pure-play IaaS vendors find the going tough because of increasing commoditization and competition. Rackspace with Cloud revenues of over $300 million[1] is a key player in the IaaS space. Rackspace’s service and products include Customer Experience, Dedicated Cloud (managed hosting)…

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Smartphones and tablets are slowly eating into the space occupied by handheld gaming devices.  According to a new study conducted by ABI Research[1], both Nintendo and Sony are expected to ship over 38 million portable gaming devices in 2013. The 38 million-unit shipment in 2013 is a dramatic fall from the 47 million-unit shipments in…

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