The new customer manifesto being shaped by best-of-breed companies today like Netflix and Amazon tells us what customers are beginning to expect from all companies: Know me (who I am, what I like) Respond quickly (preferably real-time) Be where I want to be (I’ll choose the channel to engage, not you) Tell me what you…

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In the world of business, Artificial Intelligence has started to trade hype for reality. Where the possibilities of AI were exciting to imagine, today businesses have started to use stable, robust, and sustainable forms of AI in various business processes to reduce costs and gain efficiencies. The market research industry has adopted various non-AI technologies…

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From the IT-led, semantic-layer-based approach of traditional Business Intelligence (BI) tools to today’s easy-to-use visual data discovery tools, BI and Analytics have come a long way in the past 10 years. These tools have significantly transformed the business scene and changed the way organizations function. However, business users have realized that even though these visualizations…

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The promotions page on any website during an offer period, may it be Thanksgiving, Cyber Monday or even Ester has tons of products scattered across the page. There could be multiple business rules governing the position of the products. Couple of scenarios that we usually come across: Products are just scattered across the page with…

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Voice has emerged as the new interface with machines. Google estimated that, in 2018, nearly 20% of total web searches were through voice, a number that is set to increase in the coming years. Therefore the Voice Assistant, which gained popularity in the consumer electronics industry, has begun to make its way into enterprises as…

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