Today’s customer is spoilt for choice and swamped with information. To keep this customer engaged is a tall order for any retail business who needs to keep a 24/7 focus on multiple factors including organizational strategy, customer data, competitor moves, and market forces such as planned and unforeseen events. Some basic factors that need to…

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As we approach the end of 2016, we can call the year 2016 “Transformation Year for Business Intelligence Products Suite”. The year 2016 saw BI develop from an end-user perspective. The rise of self-service analytics, mobile analytics, use of HTML5, and integration of dashboard software changed the way information is accessed by the end-user. Improved…

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The democratization of data is shifting businesses towards self-service analytics. Self-service analytics enables non-tech savvy users or business users within an organization to access data for faster and informed decision making. However, the democratization of data comes with its set of problems that are causing concerns among businesses. According to a report by TechTarget, 61%…

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Inconsistent Source Identifiers: Chances are, if you are working in a large organization, you have at least four to five agencies, partners or internal teams working on your campaign tracking and mechanisms. It’s very important that you establish primary identifiers that are consistent across all parties involved. Otherwise, you may end up losing track of…

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“Let’s face it: the number of communication channels—and the volume of data they produce—will only increase.  In order to effectively leverage big data to engage today’s empowered digital customers, marketers must in turn be empowered with the right tools, including analytics capabilities that don’t require a PhD to use.  Like campaign targeting, creation, and execution…

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Only two more days left until leading experts and analytics professionals make their way over to the University of San Francisco for the Digital Analytics Association  Symposium. The digital world is already buzzing, check out this quick compilation from the Twitter sphere: @kristaseiden: “Mobile is temporary, it’s preparing us for a ubiquitous data experience” @justincutroni…

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A little over one week and counting until the Digital Analytics Association San Francisco Symposium! As a sponsor, Blueocean Market Intelligence is excited to participate, alongside many, in a day of analytics sharing and learning. We have some great ideas around Big Data for organizations to put into practice. In keeping with the Symposium topic,…

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Blueocean Market Intelligence is proud to be a One Star sponsor at Digital Analytics Association’s San Francisco Symposium next month. Designed to enhance the professional development of digital analytics, web analytics, marketing and business professionals, these symposiums bring everyone together for a day of learning and networking. We are excited to join world-class speakers and…

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Only a few more days until leading retailers and industry partners find their way to Seattle for the Shop.org Summit. Folks are already talking up this great event as there is so much to look forward to. Here is a quick compilation from the Twittersphere: @RetailProphet: If Our Data Is Currency, Who’s The Bank?, @chadswhite:…

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Are you attending the Shop.org Summit this month in Seattle and looking to meet NEW digital partners? One that can solve for your complex retail issues with unique solutions? One that can tell you what works, what’s new and what’s coming around the corner for digital? Look no more and head over to the Blueocean…

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