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Digital Analytics

Imran Saeed | January 17, 2023

Revenue Growth Management: Leveraging it Right to Manage Inflationary, Pandemic Environments

customer-journey-analytics
Smriti Misra | November 8, 2021

Customer Journey Analytics for Successful Ecommerce

Admin | October 23, 2021

What is Social Media Intelligence and Why Does it Matter?

David McBride | September 28, 2021

Cookieless Analytics is an Ultra-Marathon (Not a Sprint)

Purchase Rationalization on Social Media
Shruti Mohan | January 8, 2021

Post-Purchase Rationalization on Social Media and its Implications for Marketers

Marketplace Optimization for CPG Brands
Anees Merchant | August 6, 2020

A Guide to Marketplace Optimization for CPG Brands

The_Secret_Sauce_to_Making_a_Smart_Digital_Marketer_Driving_digital_martech_initiatives_effectively
Smriti Misra | October 11, 2019

The Secret Sauce to Making a Smart Digital Marketer: Driving digital martech initiatives effectively

Do-You-Have-Your-Black-Friday
Sushant Ajmani | November 22, 2016

Do You Have Your Black Friday Product Recommendations Ready, or Still Hunting? Personalizing the Shopper Experience This Holiday Season

Adobe Analytics
Bhaskar Dey | April 21, 2016

Adobe Analytics: Best Practices for Implementation

Best Practices of Tag Management Systems
Bhaskar Dey | April 20, 2016

Best Practices of Tag Management Systems: How to Become Power User

Digital Data Classification
Anees Merchant | March 3, 2016

Digital Data Classification: Top Five Mistakes to Avoid

Data Lakes The new enabler of
Swaroop Johnson | May 12, 2015

Data Lakes: The new enabler of scalability in cross channel analytics

Why is measuring social media
Arun V Sarma | June 29, 2013

Why is Measuring Social Media Effectiveness Very Important?

How-different-are-Social-Media-metrics
Jithesh Rajendran | August 24, 2012

How Different are Social Media Metrics for B2B and B2C Companies?

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