The zeitgeist of marketing has updated with the world to the 2.0 status. The raw energy and passion of the net (new) gen marketers, belonging to the millennial group (aged 16-34), has turned around the already dynamic field of marketing. They are different, yet they seem to possess the cultural intelligence and media literacy to…

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Client: Fortune 100 Global Technology Company Assessed and Strategized by Blueocean Market Intelligence – Social Media Being well along the line of social media evolution, this fortune 100 company had its presence across various social media channels such as Facebook, Twitter and such like. However, it needed to put its foot down and tame the…

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“One size does not fit all” holds good for B2B vs. B2C social media metrics. Because B2C businesses seek to sell one to many and B2B sells one to one, the key metrics are likely to differ. For instance, e-commerce site considers traffic, source and conversions as important metrics, while, a business solutions company, is likely to…

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The highlights of our study about a gaming giant! (Click on the image for better viewing) Social Intelligence is fast becoming the driver for improving customer service operations, marketing efforts and product development apart from driving effectiveness in other business processes across the organization. Learn more about how our Social Intelligence solution can benefit you…

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Social media for business is at the other extreme of social media for personal reasons. It is important to start with a strong purpose and there is a need for proper planning before execution of a social media strategy. Most times, businesses spend millions of dollars on research and find themselves trapped in tactics while…

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