Cookieless Analytics is an Ultra-Marathon (Not a Sprint)

David McBride

SVP– Analytics Products, Solutions and Consulting

David McBride is a 13-year veteran of the analytics industry, having held analytics leadership roles in media, retail, technology settings. David is passionate about helping companies achieve growth through data-informed customer relationships. He has led analytics teams at Comcast and American Eagle Outfitters and has created customer analytics products at IBM and Intel. David is a frequent speaker and event organizer. He holds an MBA from The Anderson School at UCLA.