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Marketing Analytics

Admin | October 25, 2021

Leveraging Omnichannel Analytics to Optimize Customer Journey

Admin | July 23, 2021

Estimating Market Spend ROI: Why It’s Important and How to Do It

Admin | April 21, 2021

Retargeting Your Audience: When, Why, and How to Do It

Vineeth Thomas | March 5, 2021

WhatsApp’s Privacy Update Fiasco and Implications for Marketers and Privacy Professionals

David McBride | September 15, 2020

The Role of Antifragility in Marketing

The_Secret_Sauce_to_Making_a_Smart_Digital_Marketer_Driving_digital_martech_initiatives_effectively
Smriti Misra | October 11, 2019

The Secret Sauce to Making a Smart Digital Marketer: Driving digital martech initiatives effectively

Using Advanced Clustering Techniques
Swaroop Johnson | May 18, 2015

Using Advanced Clustering Techniques to Better Predict Purchasing Behaviors in Targeted Marketing Campaigns

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