It is a fine Thursday afternoon and lunch was pretty heavy. As a leader of a team of business analysts, you feel the week is just about to close on a right note. All of sudden, your Boss pings you from nowhere and wants to understand why the sales for the last quarter for an…

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It’s only been 28 years since Tim Berners-Lee gave ‘World Wide Web’ to the World. But in this little duration, the internet has already become an integral part of everyday life for most of the world’s population resulting in penetration of social media in everyone’s life. Till now Marketing Mix for determining product strategy and…

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It’s back to school season 2017! The second largest spending holiday which excites children and parents alike is here and is expected to be bigger than ever. If you are running behind in launching your back-to-school promotions, it is nothing to worry about. As per the National Retail Federation, parents strategically wait until the last…

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There are multiple pricing algorithms and approaches out there which provide optimum prices based on elasticities, and strategies for price positioning. One key element that often is overlooked is the power of the brand. How much would a customer be willing to pay more on account of the brand value? Considering the digital channels that…

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