Impact of Covid-19 on Media and Entertainment in India

Silky Rout

AVP – Insights and Client Services

Silky has more than 14 years of experience with 12 years with Course5 where she has worked across multiple global clients in the technology and CPG industry; Microsoft, Nokia, Colgate Palmolive and PepsiCo to name a few. Her forte is delivering integrated insights to aid the market research and intelligence (MR/MI) teams being better business consultants for their organization. This includes integrating survey, syndicated, transactional, social data and applying synthesis and analytics to draw actionable insights. Through a team of 60+ members, she has also helped disaggregate the market research cycle to drive a better ROI and save costs of MR/MI departments. She has a strong background primary research and has also worked with the Kantar group (IMRB) in her past experience.