Silky has more than 14 years of experience with 12 years with Course5 where she has worked across multiple global clients in the technology and CPG industry; Microsoft, Nokia, Colgate Palmolive and PepsiCo to name a few. Her forte is delivering integrated insights to aid the market research and intelligence (MR/MI) teams being better business consultants for their organization. This includes integrating survey, syndicated, transactional, social data and applying synthesis and analytics to draw actionable insights. Through a team of 60+ members, she has also helped disaggregate the market research cycle to drive a better ROI and save costs of MR/MI departments. She has a strong background primary research and has also worked with the Kantar group (IMRB) in her past experience.