Blueocean’s Approach to Segmentation

Zabi Ulla S

Sr. Director Advanced Analytics

Zabi comes with 15 years of experience in data analytics, machine learning, and applied artificial intelligence primarily in the business consulting domain. He has worked for marque clients such as Lenovo, Intel, Microsoft, YouTube, Del monte, Wrigley, T-Mobile, etc. solving complex business problems related to customer monetization and marketing optimization. Zabi in his current role, leads advanced analytics and data science practice with Course5 Intelligence. In his previous stint with other companies, he has experience in designing and executing machine learning models and developed teams to develop niche solutions. Zabi comes from applied statistics background. He has master's in statistics and recently selected as Top 40 data scientists in India by Analytics India Magazine. Zabi carries acute interest in machine reasoning, causal inference, experimental designs along with machine learning and data science.