Saurabh Ajmera leads Delivery for Minerva- a voice-enabled competitive Intelligence product by Blueocean Market Intelligence. Minerva helps organizations gain a continued strategic advantage by delivering near to real-time competitive intelligence on the 5 Ps of product and marketing strategy – product, price, placement, promotion, and people (via digital and social).

The promotions page on any website during an offer period, may it be Thanksgiving, Cyber Monday or even Ester has tons of products scattered across the page. There could be multiple business rules governing the position of the products. Couple of scenarios that we usually come across: Products are just scattered across the page with…

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It’s that time of the year when shoppers are out doing other things and there’s not much for you to do. Think again. In the digital age, there is no off-peak season. Rich and valuable data on consumer and competitor activity is continually being generated and businesses only need to watch and listen to make…

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