Brand Analytics for Superior Brand Building
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Brand Analytics for Superior Brand Building

Whether you are running a Fortune 500 company or a local retail store, your business stands a greater chance of success with a data-centric approach to how you operate. Every facet of a business generates data, and you need to capitalize on this gold mine of information. Take intuition out of the decision-making process and employ analytics to extract value from data. Enable your brand to make smarter decisions for improving product development, offering better customer experience, experiencing higher profit margins, and conducting overall brand building.

If you’re still wondering whether brand analytics can truly help your enterprise, just take a closer look at how the market environment has shaped up over the past decade. The online marketplace has experienced unprecedented growth, with almost every company taking its products and services online. The market is supersaturated and the competition is fierce, to say the least. Customer preferences are changing all the time, and it gets difficult to stay abreast of current trends, let alone make any predictions about future market conditions.

Accessing Brand Analytics

Amazon is today the biggest platform where millions of sellers converge and are vying for a superior position compared to their competitors. Businesses are going all out to position their products better, create better strategies, increase their sales, and get better returns on their investments. And Amazon offers its own analytics tool, Amazon Brand Analytics so that sellers can better understand not only their brand’s performance, but also their customers, and how the entire engagement can be enhanced.

But what about companies not selling through Amazon, operating independently, and needing analytics tools? Course5 intelligence not only offers an integrated solution for brand measurement but empowers brands with Course5 Compete – a comprehensive tool for market and competitive intelligence at scale.

Brand Measurement

We have a 360-degree approach to brand measurement, and our analytics teams offer high-quality insights in near real-time so that you can take decisions effectively, build efficient strategies, adapt to changing factors in the marketplace, and develop your brand equity through data-backed intelligence.

We conduct primary and secondary research, and also consider other sources of data such as social media platforms. Consumers now take to social media to not only find and purchase products, but it is also becoming the media of choice for leaving product reviews. We analyze your brand health data along with the consumer-generated metrics, and the market environment you are operating in along with your competitors in the same space, and generate actionable insights for a data-backed approach to brand building.

Consumer feedback is one of the most important elements while measuring how your brand is performing, as your customer service affects customer experience, which in turn impacts sales and loyalty to your brand. Course5 offers a Brand potential 360 Model, where we combine customer feedback with the behavioral metrics and your brand metrics. The data is collected continuously and analyzed to deliver insights on brand penetration, brand awareness, and perception, along with customer loyalty, purchase potential of your offerings, and customer consideration. These insights are the building blocks for creating, reconfiguring, and adapting strategies to combat evolving conditions while maintaining customer satisfaction and elevating your brand equity.

Even if your marketing strategist is not an expert in reading data and understanding the insights, we have you covered. Insights are assimilated into a comprehensive dashboard in near real-time, and with the help of powerful visualizations, the data is converted into easily consumable insights. Infographics, videos, and even voice-enabled insights assistant, along with robust querying capabilities, simplifies the process of gathering and understanding the data, and decision-makers can develop strategies for better brand building, effective use of budgets, higher sales, and maximum customer satisfaction.

Course5 Compete

Having an analytical view of the market you are operating in, and of your competitors and customers, along with how they evolve over time, is essential to understanding where you fit into all of it. Brand analytics is never complete without market and competitive intelligence providing insights that deliver a more holistic view of the state of things.

Course5 Compete is a scalable market and competitive intelligence platform that seamlessly integrates into your processes.  The AI-powered platform offers three modules for assisting targeted analytics – Digital Shelf, Brand Experience, and Market and Competition Sensing. With efficient querying capabilities, assisted by cutting-edge NLG and ML technology, Compete makes actionable competitive intelligence on markets, competition, and customers available in near real-time. Easy access to valuable insights frees up time, enabling business units across the enterprise to focus on more creative tasks, collaborative decision-making, and execution of strategies.

Digital Shelf

If you are looking for an integrated eCommerce analytics solution that will offer you a competitive advantage over your competitors, look no further. Our Digital Shelf module is a cloud-based platform, that is powered by AI. It can help you monitor the market environment without human intervention and offer real-time insights on products, prices, promotions, places, consumers, and competitors. The intelligence is gathered across channels, and since the platform is cloud-based, you can access the insights anywhere. The analytics is available through interactive dashboards which make the data easy to understand, and you can optimize your strategies and investments to best suit your current requirements.

The platform has unique data harmonization capabilities which enable the conversion of varied data from different channels to be collated according to your specifications, and are supported by competitive indexing. A centralized pricing system also allows for standardized pricing across the globe and minimizes any disparity that may arise. You can also let the platform monitor your competitor’s actions through automation, send you timely alerts based on changes, understand the implications of the changes, and even predict future changes based on current developments. These offer an unparalleled advantage in strategic decision-making and maximizing ROI.

Brand Experience

Consistency is key when you are operating on different channels and need to deliver the same experience to every customer. Our Brand Experience module helps you maintain consistency with both brand and product experiences, and deliver seamless retail experiences for customers even when they switch between different touchpoints.

This cloud-based platform boasts of AI-powered ratings and review system, where we help you go beyond text analysis for understanding customer sentiment. Custom analytics capabilities enable you to capitalize on voice-of-customer data, with ML and NLG technologies automating the insight-gathering process. You can export the data in any format, have it available at your fingertips, enhance your strategies and make data-backed investments with real-time actionable intelligence.

The scalability of the platform lets you manage the amount of analytics coverage you require for your enterprise and customize it according to current requirements. The platform helps your enterprise monitor the Minimum Advertised Price (MAP) compliance across retailers and automates the tracking and identification of unauthorized merchants selling your products. Moreover, the capabilities of the platform enable efficient content auditing across channels, helping you deliver a uniform experience across touchpoints.

Market and Competition Sensing

Business strategies and budgeting are made robust through brand analytics that considers competitive intelligence on markets, competitors, and consumers. This is a centralized platform for collating real-time intelligence from various data sources, where you get to personalize and prioritize your analytics requirements. Our AI-enables platform delivers competitive intelligence through ML technology, where analytics are automated and you get easy access to insights.

This module helps you gather intelligence around competitor products, emerging market trends, and deep industry insights. The availability of this valuable information enables brands to develop better products, and address customer satisfaction to the fullest. Your business performance will experience a boost when you conduct proper market and competition sensing, analyze partner channels and the consumer ecosystem, and deliver consistency across channels. Having this centralized hub for actionable insights promotes collaboration among business units, and lets stakeholders make data-backed decisions for efficient brand building.

 If you’re still not convinced how analytics can aid your brand-building efforts, take out a few moments and think about the aspects of your enterprise you want to enhance. Are you having trouble managing data in an increasingly complex marketplace ecosystem where you have multiple data sources? Is it proving difficult to incorporate new data sources? Are you struggling with managing your budget and measuring your ROI for better strategy building? If yes, get in touch with us. One simple solution can help your enterprise digitally transform while elevating your brand equity and connecting better with your customers.