With digital customer experiences now all-pervasive, the quantity and complexity of data is a major challenge. The multiplicity of digital channels and measurement systems makes providing a single source of truth all the more challenging. And all of this data needs to seamlessly connect offline and online.
Today’s pace of business and the key role of digital make it critical for businesses to not only measure, but also go beyond the numbers to provide insights and recommendations. Moreover, this needs to be done in near real-time!
Enterprises have invested significant sums in digital tools and technologies. But is all this investment worth the effort? Are companies able to implement and use these tools like AdobeTM and GoogleTM correctly?
A/B testing to better understand the end customer and to enhance engagement and conversion across channels
Personas to identify customer interests and achieve personalization – with a goal of improving conversion
Strong engineering capabilities covering data modeling and data layer engineering, with a special focus on data hygiene
Traditional implementation practice (client vs. server side) as well as use of EnsightenTM, TealiumTM, Google Tag ManagerTM, and Adobe LaunchTM
Smooth analytics implementation support, agile tagging process, managing updates post deployment, and critical documentation
Enabled a global PC vendor to drive more revenue from their ecommerce channels
Helped a leading fashion brand to successfully launch their digital channels
Successfully managed the standardization of data infrastructure and Business Intelligence for a top 3 global semiconductor company
Business-led marketing technology deployment vs. plain system integration
Intelligent, future-ready technology investments and best-of-breed and continuous integration benchmarking in supporting of business objectives
Improved ROI from the entire analytics setup and marketing tech stack
10% increase via personalization and optimization using Adobe Target
Implementation to achieve Single View of Customer across multiple domains to map customer journeys, leading to better conversion rates
Optimized Tag Management to substantially reduce page load time