Designing Data For
Advanced Analytics

The evolution of digital capabilities and customer orientation has introduced a wide variety of technologies within an organization. As marketers and technology teams collaborate to build an effective Marketing and Digital technology stack it is imperative that the ROI of these investments is maximized.

Course5 Intelligence raises the value of these investments by enabling businesses with its Digital Engineering services. Whether a business is at the start of its analytics journey or has implemented advanced analytics platforms or a suite such as Adobe, Google, IBM, Oracle, Salesforce, or other Marketing Technology platforms, Digital Engineering ensures that the crucial data layer that connects data sources within the Analytics consoles are optimally designed to provide precise values and

holistic perspectives to multiple stakeholders at point of need.

With integrated capabilities across business process, accelerators, and IPs, Course5 experts consult with stakeholders, implement, refine data structures, and optimize deployments to help business derive maximum returns from its entire marketing technology stack. With long standing on-ground experience in data and analytics systems implementation for Fortune 1000 clients across the globe, our Digital Engineering is geared to avoid typical process pitfalls, spot anomalies, and translate data to business stories through proven best practices.

In the data whelmed digital economy, Digital Engineering marks the pass way from data swamp to data-driven business ROI.

digital engineering-overview



Development of standard and unified data models


Defining data elements, optimizing each element including tags, developing flat data structures


Consistency in content and page design, custom data attributes, comprehensible variables, consistent naming convention, essential data restrictions


Traditional implementation practice (client vs. server side) as well as use of Ensighten, Tealium, Google Tag Manager, and Dynamic Tag Management (DTM) service


Testing support to ensure quality of implementation based on preset benchmarks covering both legacy and modern implementation practices


Smooth analytics implementation support, agile tagging process, managing steady state updates post deployment, critical documentation


Course5 Classification

Omnichannel campaign classification solution with out-of-box analytics platform integration

omnichannel analytics platform
tag management system

Course5 Audit

Automated and on-demand tag audit solutions

Complete website performance solution

Web Performance Solutions
Industry blueprints and best practices

Industry blueprints and best practices


  • Improved ROI from the entire analytics setup and marketing tech stack
  • Business-led technology deployment vs. plain system integration
  • Best-of-breed and continuous benchmarking of integrations
  • Intelligent, future-ready technology investments