Case Study

High-tech cloud solutions provider enhanced campaign effectiveness and ROI tracking with specialized analytics extension team

• This client’s website had more than 100 campaigns running each week and the data was flowing into multiple marketing platforms
• The client wanted to understand the digital depth and goal conversion of various marketing efforts
• They wanted to understand how campaigns are influencing customer interactions with various digital properties
• Additional, they wanted to draw insights from the campaigns and use it to enhance consumer behaviors
• Overall, the client was looking for a cohesive analytics strategy