Case Study

Global PC vendor simplified 80,000+ digital pages through automated tag management solution

• Client had 80,000+ web pages spread across 15 domains and multiple languages, which contributed to data integrity challenges in their implementation of Adobe SiteCatalyst
• Lack of coordination between site and analytics teams resulted in inconsistency and errors in tagging
• Questionable data was frequently found by business partners, usually without any explanation, leading to a distrust in the numbers shown by the analytics team