Post-Purchase Rationalization on Social Media and its Implications for Marketers

Navin Nayanar

Senior Manager – Social Media Research and Analytics

Navin has nearly 10 years of experience in market research and analytics, specializing in analysis of social media data. He has worked with a wide variety of organizations, primarily in the technology and CPG space, supporting them with analytics, insights and storytelling. He holds an MBA from Symbiosis Institute of Management Studies, Pune and an MSc in Strategic Marketing from Cranfield University, UK.