Business Challenges
Delayed insights and analytics during campaign deployment
It takes too long – sometimes months – to gain insights for effective campaign decisions.
Campaign selection and management is largely manual
This lengthens conversion cycles and limits opportunities to get in front of consumers. In the meantime, more nimble competitors are talking to YOUR customers.
Accurate ROI measurement unavailable at individual campaign level
This gets in the way of data-driven recommendations for optimizing marketing spend.
Capabilities
Connectors that ingest streaming data from a myriad of sources
Accelerators for data wrangling, massaging, correcting missing imputations and calculating outlier and extreme value detections
A tailored approach to measuring unique in-store trade promotions
A flexible approach to handling unique challenges related to execution and management of all types of campaigns such as ATL, BTL, and TTL
Forecasting and optimization models with integrated what-if scenarios
Real-time model integration and campaign effectiveness reporting; drill-down and drill-up features catering to all stakeholders
A leading CPG client experienced a lift in new conversions and improved Life Time Value (LTV). New customers were engaged.
A global apparel and footwear brand reported revenue increase with insights and quick actionable outcomes across the campaign lifecycle.
Business Impact
Enhanced ROAS with near-to-real-time campaign measurement to effectively manage B2B and B2C campaigns
Keep pace with digital transformation of marketing with faster generation of campaign insights and real-time campaign tracking
Significant improvements in marketing ROI by driving higher efficiencies in campaign allocations
