Intelligent Automation for Marketing Campaigns
The client organization’s North America marketing function runs over 1,000 campaigns at any given time. A single campaign has several promotions mapped to it. These are promoted through web, app, mobile and offline channels. In order to save human effort, the eCommerce and marketing teams wanted to automate the campaign execution, approval, and QA. Their goal was to automate the process and expand the campaign coverage while reducing effort and increasing accuracy.